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ABC’s OF
SELLING
A- ATTITUDE
•Begins with the
ability to handle
failure and
rejection.
B- Balance
•Total fulfillment
in all dreams.
C- Confidence
•Act it and you
become like it.
D- Discipline
•Desire without
discipline leads to
disappointment,
disillusionment and
depression.
E- Enthusiasm
•Be enthusiastic in
sale. Put a smile in
your voice.
F-Flexible
•Anything is
feasible if you are
always flexible.
G-Goals
•Must be
believable and
worth committing
to.
H- Health
•To get rich and
sick is stupid.
I-Integrity
•Be trustworthy so
people will like you,
trust you and want
to listen to you.
J-Just for today
•Live in the present
moment. Burn the
past. For the
future depends at
• your present.
K-Knowledge
•It is power when
properly applied.
L-Laughter
•It is like medicine
to the bones.
M-Mentor
•Allow yourself to
be mentored and
mentor others.
N-Network
•With every new
person you meet,
you expand your
potential client
base.
O-One word answers
• Extra words are
free, so be generous.
Avoid one word
answers.
P-Persistence
•Growth occurs when
you feel you can’t go
on, but know you
can’t quit.
Q-Qualifying
•When qualifying a
prospect, presume
someone else is
involved.
R-Relationships
•Begin with rapport.
Develop respect and give
more service than your
clients expect and they
will give you more
referrals.
S-Success
•The continuous
journey toward the
achievement of
predetermined,
worthwhile goals.
T-Time Planning
•You must do the
most productive thing
as possible at every
given moment.
U-Understanding Needs
•Customers needs are
critically important.
Uncover and
understand them.
V- Vary your
responses
•Be careful not to use
the same word or
phrase repeatedly to
your customers.
W- Weak, wimpy
words
•Share your confidence
with your customers.
Avoid weak, wimpy
words
X- X-Out the Credibility
Busters
•Your callers expect
the truth. Eliminate
credibility busters.
Y- You buy or they buy
•If the customers
aren’t buying from
you, you’re buying
from them.
Z- Zealous
•Full of zeal. In sales
you must be actively
and unreservedly
enthusiastic.

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Abc’s of selling