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eMagazines mpa

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eMags presentation

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eMagazines mpa

  1. 1. acquire highly engaged and paying customers
  2. 2. transition to mobile traditional marketing channels TELEMARKETING WEBSITES BLOW IN CARDS SCHOOL DRIVES NEWSSTANDS direct measurement methods available mobile marketing channels MOBILE AD NETWORKS CROSS SELLING TABLET ADVERTISING FACEBOOK direct measurement restrictions DIGITAL NEWSSTANDS
  3. 3. the challenge: information and measurement
  4. 4. the challenge: information and measurement
  5. 5. step 1: get the data Downloads by Campaign Total Number of Annual Subscribers Total Number of Monthly Subscribers Total Number of Free Samples Customer LTV by Campaign
  6. 6. step 2: pay for performance
  7. 7. step 3: test
  8. 8. step 3: test User submits email address and hits “GO”
  9. 9. step 3: test
  10. 10. step 3: test
  11. 11. step 3: test Success!
  12. 12. step 4: market smarter • • • • • • • • Email Banners Gift with purchase Social Adwords Partners, networks, affiliates Re-engagement offers And more….
  13. 13. “eMagazines has revolutionized the marketing techniques we’ve been using.” – Nikos Dimitros, IPC Media

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