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The Role of the
Creative
Class in the
contemporary world
Đặng Hoàng Giang
18 + 6 + 14 + 10
17 + 1 + 6
THOMAS FRIEDMAN:
The world is flat.
Location doesn’t matter.
You can innovate without having to emigrate.
THE WORLD:
Economic activities, measured in light emissions
THE WORLD:
Centers of innovation, measured in number of patents
40 Mega regions:
- only 17% of the World's population, but
- 2/3 of World’s GDP and
- over 85% of its innovation
In the US, 5 largest metro regions account for 23% of GDP.
Cities and regions: engines of economic growth.
Place remains essentially important
RICHARD FLORIDA:
The world is spiky.
Topology of the world:
- Spikes
- Emerging peaks / Hills
- Valley
The world is getting spikier!
Growing gap between spikes and valleys
Peak-to-peak connectivity
THE CREATIVE CLASS:
- Science, engineering, education, IT, arts, design, media…
- Knowledge intensive work
- Create new ideas, technology, content
- Problem solving and problem finding
THE RISE OF THE CREATIVE CLASS IN THE US:
Early 20th century:
Most people were farmer, only 5% in creative sector
Mid 20th century:
50% were workers, 10% in creative sector
Early 21st century:
30% in the creative sector
Creative Class – Worker Class – Service Class
THE VALUE SYSTEM OF THE CREATIVE CLASS:
- Meritocracy
- Diversity
- Individuality
- Work as identity’s expression, not just way to feed family
- Quality of life
THE CREATIVE CLASS IN THE SPIKY WORLD:
The Creative Class drives the spikes, responsible
for economic growth
The force of clustering: Talents attract talents
OLD WAY:
People move to where jobs are
NEW WAY:
Jobs are created where talents are
>>> Different incentive structure, development strategy
HOW TO ATTRACT CREATIVE CLASS:
Brain Drain not just between countries, but regions:
90% US regions export talents to the other 10%
The three “T”s: Talent
Technology
Tolerance
Not just “business climate”, but “people climate”
Bohemian index – Gay index – Creativity index
CONCUSION
Who wins the Creative Class, wins the competition:
Florida’s influence in city policy / planning
Critics:
- Inequality
- Lost of city’s uniqueness
- Link between creative class - economic growth?
DISCUSSION
Is there a Creative Class in Vietnam? If yes, what defines it?
The role of Creative Class in Vietnam?
How to nurture and grow Vietnam’s Creative Class?

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Creative Class

  • 1. The Role of the Creative Class in the contemporary world Đặng Hoàng Giang
  • 2. 18 + 6 + 14 + 10 17 + 1 + 6
  • 3. THOMAS FRIEDMAN: The world is flat. Location doesn’t matter. You can innovate without having to emigrate.
  • 4. THE WORLD: Economic activities, measured in light emissions
  • 5. THE WORLD: Centers of innovation, measured in number of patents
  • 6. 40 Mega regions: - only 17% of the World's population, but - 2/3 of World’s GDP and - over 85% of its innovation In the US, 5 largest metro regions account for 23% of GDP. Cities and regions: engines of economic growth. Place remains essentially important
  • 7. RICHARD FLORIDA: The world is spiky. Topology of the world: - Spikes - Emerging peaks / Hills - Valley The world is getting spikier! Growing gap between spikes and valleys Peak-to-peak connectivity
  • 8. THE CREATIVE CLASS: - Science, engineering, education, IT, arts, design, media… - Knowledge intensive work - Create new ideas, technology, content - Problem solving and problem finding
  • 9. THE RISE OF THE CREATIVE CLASS IN THE US: Early 20th century: Most people were farmer, only 5% in creative sector Mid 20th century: 50% were workers, 10% in creative sector Early 21st century: 30% in the creative sector Creative Class – Worker Class – Service Class
  • 10. THE VALUE SYSTEM OF THE CREATIVE CLASS: - Meritocracy - Diversity - Individuality - Work as identity’s expression, not just way to feed family - Quality of life
  • 11. THE CREATIVE CLASS IN THE SPIKY WORLD: The Creative Class drives the spikes, responsible for economic growth The force of clustering: Talents attract talents
  • 12. OLD WAY: People move to where jobs are NEW WAY: Jobs are created where talents are >>> Different incentive structure, development strategy
  • 13. HOW TO ATTRACT CREATIVE CLASS: Brain Drain not just between countries, but regions: 90% US regions export talents to the other 10% The three “T”s: Talent Technology Tolerance Not just “business climate”, but “people climate” Bohemian index – Gay index – Creativity index
  • 14. CONCUSION Who wins the Creative Class, wins the competition: Florida’s influence in city policy / planning Critics: - Inequality - Lost of city’s uniqueness - Link between creative class - economic growth?
  • 15. DISCUSSION Is there a Creative Class in Vietnam? If yes, what defines it? The role of Creative Class in Vietnam? How to nurture and grow Vietnam’s Creative Class?

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