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  1. 1. WORLD SENSE OF PLACE SUMMIT October 28-31, 2013 Putrajaya International Convention Centre, Kuala Lumpur, Malaysia INVITATION Gain insights and opportunities. Forge new partnerships and collaborations.
  2. 2. 2 MPMB2013 GREAT CONTENT Organiser Local Host In conjunction with Official Airline Supported by Colocation with Venue Host
  3. 3. 3 SUMMIT SECRETARIAT 19 & 19A, Jalan Medan Ipoh, Bandar Baru Medan, 31400 Ipoh, Perak Darul Ridzuan, Malaysia. Phone +605.5481148 Fax: +605.5483348 Email: Web: MYPLACE MYBRAND is a new age platform brought to you in mobilising the global sense of place fraternity for mainstream impact which will provide plenary session for perspective debates; the sharing of best practices and innovative solutions; presentation for ground-brea- king ideas; the management and marketing of places in attracting and retaining talent, citizens, investors, and tourists. Strategic Partners
  4. 4. MYPLACE MYBRAND SUMMIT Embracing the Asian Century Welcome to MYPLACE MYBRAND Summit 2013, the world’s largest congregation of the sense of place fraternity, with diverse delegates and audiences across the world. The atmosphere will be energising, challenging and inspiring. The Summit theme‘Embracing the Asian Century’highlights that the rise of Asia is an opportunity of our lifetime to pro- mote place regeneration beyond reinvention. The Summit will showcase that place making and place branding acti- vities are inextricably linked to people, biodiversity, and economy. At the Summit you will have first-hand about new perspectives and ideas that are providing new approach for place making and place branding initiatives. Working with communities and governments, and across sectors and country borders, the Summit will demonstrate that it is possible to bring about the changes necessary for a positive future of our place - village, town, city, state, country, region and our world.
  5. 5. 5 TheWorldSenseofPlaceSummit–MYPLACEMYBRAND is a premier platform for place-based leaders, govern- ment leaders and industry experts to enact meaningful and primacy of sense of place - address the challenges of liveable and sustainable places, share trend-setting solutions, and forge new collaborated initiatives. Under the theme ‘Embracing the Asian Century’, global lea- ders and experts will converge to face one of the world’s most defining moments – the Great Reset era. The Summit will explore how places can build resilience and improve quality of life by adopting sustainable sen- se of place values to increasingly complex urban chal- lenges. Held in conjunction with World Sense of Place Leaders Forum, World Day for Sense of Place, World Sense of Place Awards, and Creating Place Wealth Con- ference & Expo, MYPLACE MYBRAND is expected to at- tract around 2,900 policymakers, industry experts and business leaders from around the world. MYPLACE MY- BRAND is a new age platform brought to you in mobili- sing the global sense of place fraternity for mainstream impact which will provide plena- ry session for perspective deba- tes; the sharing of best practices and innovative solutions; presen- tation for ground-breaking ideas; the management and marketing of places in attracting and retai- ning talent, citizens, investors, and tourists. MPMB2013 provides opportunities for incubating and networking to enact new ideas, innovation, and susta- inable socio-economic reform. The Asian Century de- mands and expectations placed on sense of place of tomorrow are unprecedented. In the developed world, urban-dwellers must find ways to deal with rapid deve- lopment, chronic inner-city poverty and homelessness, massive over-consumption of energy and non-stop suburban sprawl. Upcoming megacities in Asia, Africa and South America face the immense challenges of poverty, burgeoning populations, vast slums, housing demolitions and natural disasters. MPMB2013 aims to promote‘humanising places’across the world, new initiatives emerging from neighbour- hoods and dynamic networks linking communities to governments and broader sense of place branding and making. Beyond the search for better place to stay and work, economic opportunity and security in the midst of enacting sense of place. INTRODUCTION World Sense of Place Summit provides strategic opportunities for high-level networking and resource matching among ci- ties, leaders, international organisations and industry. As MYPLACE MYBRAND becomes a market place of ideas and is important that we congregate together to spread enthusiasm and in the process, all of us are enriched with refreshed perspectives and reenergised passion.
  6. 6. 6 After the global financial crisis in 2008, Asia grew at more than 6 per cent each year, outperforming a trou- bled world. Not just East Asia moreover, but also South Asia, South-east Asia, Africa and Latin America. While the United States and Europe floundered, the gravity- defying feat substantiated the idea of Asia’s rise to close the gap with developed economies. Now, gravity seems to be catching up with Asians, Africans, and Latin Ame- ricans. In the Asian Century, the triumphal regions of Asia, Af- rica and Latin America are expected to thrive economi- cally but will face the immense challenges of poverty, burgeoning populations, vast slums, housing demoli- tions and natural disasters. The rise of Asian economies over the last 50 years – which started with Japan in the 1950s and then spread to Korea, Taiwan and Singapore, and later to the rest of Southeast Asia, with China and India taking the lead since the 1980s – has been mainly a story of production. With the notable exception of India, Asia’s rising prospe- rity has been largely driven by an export-oriented eco- nomic model. Asia has been the world’s biggest factory, a gigantic, increasingly integrated production machine churning out everything from toys, garments and shoes to electronics, engineering goods and automobiles. For the last half century the West and, above all, the United States, has voraciously consumed what Asia has produced. In the process, Asian countries have almost uninterruptedly run trade and current account surplu- ses. America, by contrast, has run deficits that have bal- looned in recent years. Between 2003 and 2008, for in- stance the US current account deficit averaged US$700 billion, equal to around five percent of GDP. Almost half of the US deficit was with the countries of East Asia. In short, America has been the main consumption engi- ne and Asia the main production engine for the global economy. But this dynamic is now changing. Asia’s growing pro- sperity, especially since the 1980s, when the Chinese economy started to take off, has been a major impetus for this change. Asia’s pro-export policies – essentially low wages and cheap currencies – are becoming in- creasingly obsolete and unsuitable. This has become increasingly evident after the global financial crisis of 2008/09. EMBRACING THE ASIAN CENTURY New generation of economic dynamos, provides strategic creation of new cities of 120 new cities in China (100), India (13), and Latin America (8).
  7. 7. 7 The rapid growth of past decades is written into the present landscape. Socio-economic growth has trans- formed cities, raised income levels, spurred urbanisa- tion and technology: changing the way we live. And just as the transformation of the region has generated a tremendous amount of wealth for Asians, Africans, and Latin Americans over the past decade, the develop- ments of the coming decade are likely to generate new opportunities. More wealth will likely be generated as a result of demographic changes, urban and infrastruc- ture growth, the continued rise of the middle class, and the expansion of Asian consumerism in the foreseeable future. Asia has also been demolishing stereotypes over the past decade. It has gone from being just the “factory of the world”to the “millionaire factory of the world,” with more wealth and high net worth individuals being created here than in any other region. The shift in eco- nomic gravity from theWest to East is the biggest struc- tural shift underway in the global economy today. Over the coming years, Asia will play an even more influential role in the global economy, as its economic engine swit- ches gear from production to consumption. THE GLOBAL CHALLENGE In the 21st century, places worldwide will become the focal points of economic development, geopolitical competition and collaboration while balancing needs for long-term sustainability. With increasing popula- tion demands, places will also become the centres of human habitat and cultural development. However the challenges of developing and managing sense of place will grow increasingly complex. Integrated place-based solutions will be needed to create optimum economic, environmental and social outcomes. Sense of place enactment including but not limited to the location of industries, economies of local agglo- meration (also known as linkages), transportation, in- ternational trade, economic development, real estate, gentrification, ethnic economies, gendered economies, core-periphery theory, the economics of urban form, the relationship between the environment and the eco- nomy (tying into a long history of geographers studying culture-environment interaction), and globalisation. The emergence of key trends of the 21st century: globa- lisation, individualism, merging, acceleration, hi-tech, hi-touch, demographics, urbanisation and migration. The urban population explosion which is forecast posi- tions cities as the engines for developing the society of the future and means we are at a defining point in how our future sense of place unfolds. MAKE WAY FOR THE ASIAN CENTURY Asia is in the midst of changing its growth model.The previous almost single-minded focus on invest- ment and production for exports is shifting towards domestic consumption and infrastructure development.
  8. 8. 8 The inaugural World Sense of Place Summit will be held on the October 28th-31st, 2013 at the Putrajaya Inter- national Convention Centre, Malaysia. Building on the theme of Embracing the Asian Century, we will concen- trate on the implications of political, socio-economic and technological changes on global place making and branding. The sense of crisis in Europe has passed even though deep problems remain. The US economy is improving although we remain concerned. In Asia, Af- rica and Latin America, the socio-economic growth continues despite political uncer- tainties in many countries. The secular growth of Asian, African and Latin American places and middle classes fuels both global investment and consumption in sense of place enactment through tangible and intangible as- sets building. Asia’s growth is increasingly felt worldwide. It is helping to lift the economies of Russia, Latin America, Africa and Australia. The re-emergence of Asia on the global stage is a huge drama with many sub-plots. Despite myriad issues, the growth in Asia has become organic. Hund- reds of millions of people are on the move, determined to do better for themselves and their future generation. Everything is in short supply – social infrastructure, mo- bility, public amenities, clean water, utilities, resilience, and happiness – the list is very long. Therefore, the op- portunities are huge. It is by tapping into Asian Century that the advanced economies of Europe and North America will re-invent themselves. The great reset of the world, which is what it all amounts to, will not be smooth. Despite the efforts and deployment of global strategies, there will be fi- nancial, economic, political and social turbulence.There is much to be concerned about of challenges and op- portunities, of dangers and hopes. By sharing perspec- tives and insights, our coming summit in Kuala Lumpur should be refreshing, inspiring, and energising. The Summit highlights the sense of place virtues and helps make the world more collaborative and sustai- nable. It facilitates the understanding between inhabi- tants and content of a place. I express my respect for the Pioneers and Fathers of the sense of place fraternity.We need to make places that do not shut people out, one that respond to local, as well as area-wide needs. Self-importance symbols whether tangible or intangi- ble are dangerous. Political propagandas are often ag- gressive and arrogant symbols of power and ego, sel- fish and hermetic. In truth, successful place making and branding is about telling real stories and expressing vi- sions, and sentimental memories are part of it. PLACE CHAMPIONS: NAVIGATING CHANGE AND INNOVATION FOR SUSTAINABLE SENSE OF PLACE Nation branding does not exist; it is a myth, and rather a dangerous one. The idea that it is possible to‘do branding’to a country (or to a city or region) in the same way that companies‘do branding’to their products and services, is vain and foolish. - Simon Anholt
  9. 9. 9 The 21st century will redefine the world landscape, an era of Great Reset. The world is still in the midst of an age of worldwide economic expansion when govern- ments leading and invested heavily in building massive infrastructures, subsidising suburban development and rationalising city centres as locations for skyscrapers − an age, in short, that was typical of the United States of America and Europe after the Second World War and appears a lot like China now. The Summit is a collaborative platform for sense-ma- king of enacting sense of place in embracing the Asian century. The Asian Century poses us the defining chal- lenge to maintain the authenticity of places across the world while confronting the fear of difference and the hubris of mo- dernising ambition. At a time in which debt driven places driven by retail consumption against a broader alienation, we urgently need to connect real concern with socio-economic development and enacting sense of place to our unsettled social condition and natural en- vironment. There is a great need to promote social vitality of places with attractions morphing into the universally recog- nised economic value of destination culture. As for the self-guiding communities, well, they have been sub- merged by elected officials who pay more attention to real estate developers than to community planners and torpedoed by economic recession on the one hand and citizens’ tax revolts on the other. The arrogance of government leadership and planners who encourage People think that geography is about capitals, land forms, and so on. But it is also about place — its emotional tone, social meaning, and generative potential. - Dr. Yi-Fu Tuan, Father of Humanist Geography people migrate out of their native places, the monoli- thic architectural projects that swallow old places who- le and the stunning rate of highway construction that moulds cities around space for trucks and cars, embody so much self-interest that not even a new socio-political revolution could thwart their forward flow. We are not attacking the nexus of economic and state power that supported abject land capital gain. But we invite all of us to imagine the world if we allow developers, who build, and financial institutions that finance the const- ruction of new places that rips out a place’s heart. Every country, city and place must place value on great lea- dership that will lead its citizens forward and sustain its global competitiveness. Today‘s global citizens confront a fundamental questi- on. How do people from vastly different cultures and economic circumstances learn to accommodate one another‘s needs within the confines of very dense and complex mobility of today‘s world population? The world today is losing its sense in pursuit of fast-growth GDP through abject capitalisation of land. It is econo- mically justifiable as power of place is evident – place is the basic need of all living habitats on earth. Cities across the world are racing to build the ‘largest’ and unsustainable utopias to express grandeur without res- traint and real sense of place. The only way that we can continue to live out the economic fantasy driven by real Places (cities) are built to last, but many have vanished and none survives today in exactly the form of its initial construction. A genius for regeneration distinguishes the most anci- ent of existing places (cities), fostered by the political ambitions, or economic might, of leading citizens. In China, an idealised concept of places (cities) transcended and survived its physical realities. In Europe, ruins evoke images of past glory. - John Reader
  10. 10. 10 estate speculation and retail consumption that we see all around us is by financially abusing the next gene- ration - our future generation. Enacting sense of place is about having participating inhabitants and home- grown content. In the long term, everyone expect Asia to outperform the West. They are primarily: consumption growth, middle income growth, infrastructural spending and rapid urbanisation. It will be a massive sense of place enactment involving more than 3 billon people. Eastern countries such as the China are importing meaningless content from the western world. China, the beacon of the rise of Asia, is adopting the approach of ‘build it and they will come’, in response to rapid urbanisation. After the World War II, we are progressing out from the centralisation and industrialisation era, and heading to knowledge driven governance and economy in respon- se to globalisation. The Asian Century is an age of de- centralisation and deindustrialisation; it is new dawn of place-based economy, knowledge driven era. Can we thrive in knowledge driven era when midd- le classes around the world are crippled with massive debts and not having ac- cess to real sense of place? In reinventing new places, we are facing with unpre- cedented expenditure, in- creasing disenfranchised youth, displacing native citizens, compromising exis- ting environment, and the collapsing of socio-econo- mic structures across the world. The rise of the Asian Century should derive from local social reality and na- tural environment. This is the real challenge at the very heart in this Asian century and a rare opportunity to define place-based economy to fulfil every place’s po- tential across the world. Imagine the globalised world without sense of place. ENACTING SENSE OF PLACE ECOSYSTEM THROUGH PLACE-BASED ECONOMY Socio-economic dynamism of places is typically explained in terms of certain place-based attributes that can fix globalisation locally. The present-day place-based economy can be regarded as a pioneering catalyst in the restructuring of social and economic forms of organisation since it generates institutional forms of creative and knowledge-based production, inter-firm division of labour and spatial organisation, flexible work relations and the cross-marketing of new products in ever shorter cycles. Cultural integra- tion that occurs as culture in the form of physical and non-physical ideas and practices is exchanged throug- hout the world. Trade and transaction; Capital and investment movements; Migration of people; Spread of knowledge and ideas. Culture created in one space and environment moves to new places, it adapts and integrates alongside the area‘s native culture. PLACE-BASED RESOURCES: Creative Cultural Industries, Festivals & Events, Natural Heritage, Com- munity Cultural Organisations, Spaces & Facilities, Cultural Heritage, Local Entrepreneurship, Traditional Knowledge, and Agricultural Produce. In the context of today’s economics of place, countries and cities struggle to maintain fiscal stability and reinvent themselves for the 21st century. Wealthy global hubs and smaller gateway cities have an easier time organising and re-organising their geography to create, instant, state of the art, special purpose cities.
  11. 11. 11 Who will attend MPMB2013: Place-based founders, authorities, organisations, change agents, think-tanks, research institutions, higher education, institutions, philanthropists, government leaders, decision-makers, investors, policy-makers, developers, trend-setters, business leaders, entrepreneurs, thought leaders, designers, professionals, academicians, community leaders, contractors, innovators, inventors, visionaries, specialists, technologists, practitioners, consultants, operators, economists, providers, suppliers, stakeholders, community champions, local authorities and research writers from various sectors including: +15% FOR NON-GOVERNMENTALFOR GOVERNMENTAL +35% FOR PROFIT/PRIVATE +50% TARGETED DELEGATES WORLDWIDE Global Delegates2900 • Geography, Topography, and Cartography • Social and Environmental Economic, Economic Geography • Geographic Governance, Management, and Marketing • Geographic, Nation, and City Branding • Geographic Transformation, and Reinvention • Knowledge, Creative, and Place-based Economy • Urban, Town, and Country Planning • Tourism Development, Marketing, and Management • Destination Branding, Marketing, and Management • Foreign Relations, Reputation, Public and Cultural Diplomacy • Economic, Trade, Enterprise, and Retail Development • Foreign Direct Investment and Private Domestic Investment • Talent Retention, Attraction, and Management • Diaspora Opportunity and Geographic Mobility • Cultural Diversity, Globalisation and Transnational • Economic Corridor, Cluster, City, and Zone • Architecture, Superstructure and Design • Sensory Landscape, Art, and Landmark Building • Urban Regeneration and Renewal • Pattern Language and New Urbanism • Urban Resilience and Neighbourhood Revitalisation • Urban Accessibility, Transportation, and Mobility • Sustainable Land Use, Urban Development and Infrastructure • Place making and Social Infrastructure Development • Cultural and Social Entrepreneurship • Creative and Home-grown Industry • Community Led Initiative and Crowdsourcing • Connecting Localism and Societal Empowerment • Asset-Based Community Development • Cultural Festival and Global Event • Public-Private Partnership Development Project • Regeneration of Rust belt and Abandoned Town • Decentralisation, Deindustrialisation, and City Specialisation • Permaculture and Transition Town • Cultural Heritage Conservation, Marketing, and Management • Heritage Site, Monument and Geoglyph Preservation • Cultural Landscape, Wildlife Sanctuary and National Park Management • Theatre, Museum, Gallery, Interpretive Centre, and Trail Development • Natural Ecosystem and Habitat Conservation • Bank, Venture Capital, Sovereign Fund, and Private Equity • Real estate, Property, and Township Development • Research Report and Global Index Indication • Environmental Solution and Green Technology • Geographic Visualisation, Mapping, and Data Analysis • Place Technology, Digital Application, and Gamification • Energy, Utility, Communication, Security, and Information System • Built Asset, Environment, and Engineering • Construction and Building Material • Climate Change and Global Warming • Media, Publishing, and Visual Communication
  12. 12. 12 In Ebenezer Howard’s Garden Cities of Tomorrow pub- lished in 1902, the author writes about the creation of new towns of limited size, by a permanent belt of agri- cultural land. If Howard were alive today, he would be astounded to see a concept first thought up by him, being brought to the next level – much grander in scale and more diverse in terms of ideas. Malaysia’s first Intel- ligent Garden City, Putrajaya is the trendy and futuristic location for the country’s central Government. Here, we see a convergence of the past, present and future – of heritage, design and technology. Named after the first Malaysian Prime Minister, Tun- ku Abdul Rahman Putra, the city is situated within the Multimedia Super Corridor, beside the also newly de- veloped Cyberjaya. In Malay/Sanskrit, the words putra or putera means prince or male child (girl child is called Putri in Sanskrit), and jaya means success or victory. The development of Putrajaya started in early 1990s, and today major landmarks are completed and the popula- tion is expected to grow bigger. For example, fibreoptic cables and minarets are both the personality of this city, as are modern stylised bridges amongst our natural heritage of fauna and flo- ra. The former Prime Minister, Tun Dr. Mahathir Moha- mad best known for his Vision 2020 that targets a deve- loped Malaysia, first unveiled Putrajaya on June 4, 1999, as a shining example of its grand vision for the future. The legacy of his early planning forms the framework of Putrajaya today. Putrajaya has since come to symbolise the branding of Malaysia. PUTRAJAYA
  13. 13. 13 PUTRAJAYA INTERNATIONAL CONVENTION CENTRE Putrajaya International Convention Centre (PICC), Malaysia’s largest convention centre confines an area of 135,000 square meters, or approximately 1.3 milli- on square feet. Besides hosting the 10th Conference of Organization of Islamic Countries, PICC also became a conference venue for high security risk events, hos- ted by the government or private sector. PICC has had many important guests including foreign head of states and heads of government, important corporate perso- nalities such as the world‘s richest man, Bill Gates and also the current CEO of Microsoft Steve Ballmer. Due to its strategic location on the top of the hill in Putra- jaya and facing beautiful lakes, it has also become one of most popular places and hot sites for film shootings especially for commercial advertisements. PICC can ac- commodate 10,000 people with more than 57 halls and small rooms ready to be used. THE SUMMIT VENUE Putrajaya International Convention Centre is Malaysia‘s largest conventi- on centre and one of the most iconic convention centres in Asia. It was constructed from 2001 to September 2003. Since October 2004, the Putrajaya Convention Centre is officially known as Putrajaya International Conven- tion Centre or PICC to give the impression it is at par with other international conference centres such as in London, Tokyo and Paris. It is a precinct landmark that marks the idea of an inspiring man from Malaysia’s fourth Prime Minister, Tun Dr. Mahathir Bin Mohamad. Fronting the main uniqueness of the building, it is en- grafted with a thorough combination of ‘Wau’, an an- cient kite popularly known in the state of Terengganu and the pending perak, a silver royal like belt buckle, of which the main hall is flanked in the bejeweled eye of such engraftment.The main design idea of this unique and impressive building is derived from the shape of the eye of pending perak.
  15. 15. 15 DISTINGUISHED SPEAKERS 4th Prime Minister of Malaysia Honorary President of Perdana Leadership Foundation The man behind the transformation of Kuala Lumpur‘s urban landscape in the 1980s and the founding of Putrajaya, world‘s first intelligent garden city. Former IGP of Malaysia Youngest and Longest Served Inspector General Police of Malaysia He is currently the Deputy Chairman of Genting Group, Chairman ofTun Razak Foundation, Malaysian Branch of Royal Asiatic Society, and Malaysian Institute of Management. Mother of Deconstructivist Design Guest Professor at the University of Applied Arts Vienna In 2004, she received the Pritzker Architecture Prize —first woman to do so—and the Stirling Prize in 2010. In 2008, she on the Forbes list of The World‘s 100 Most Powerful Women. Emeritus Professor University of Wisconsin-Madison He is regarded as world‘s greatest human geographer and was awarded the Vautrin-Lud International Geography Prize, the highest honour a geographer can receive, for meritous contribution to geography. Father of Enterprise Zone Bartlett Professor of Planning and Regeneration He is a town planner, urbanist, geographer, and President of both Town & Country Planning Association and Regional Studies Association, and author of Cities in Civilisation. Father of Geographic Branding Founder of Saffron Brand Consultants He has advised many of the world’s leading or- ganisations on identity, branding, communica- tion and related matters. He has also acted as advisor both to McKin- sey and Bain on branding and marketing. TUN DR. MAHATHIR MOHAMAD TUN HANIF OMAR PROFESSOR DAME ZAHA HADID DR. YI-FU TUAN PROFESSOR SIR PETER HALL, FBA WALLY OLINS, CBE Father of Transit Development Founder President of the Congress for New Urbanism s Peter Calthorpe is an architect, urban designer and urban planner. He has been named one of 25 innovators on the cutting edge by Newsweek. Father of Pattern Language Emeritus Professor of Architecture at the University of California He is an architect noted for his theories about design, and for more than 200 building projects in California, Japan, Mexico and around the world. PETER CALTHORPE CHRISTOPHER ALEXANDER Kuala Lumpur, London, Washintgton, Wisconsin, California, Massachusetts, San Francisco, New York, Singapore, Seoul, Santa Fe, Melbourne, Dublin, Ottawa, St. Petersburg, Toronto, Antwerp, Breda, ...
  16. 16. 16 60 12 1080 Global Speakers Plenary Sessions & Dialogues Minutes of Conversation Father of Creative Economy Visiting Professor of City University, London He is a former Chairman of the London Film School and is a former Executive Director of the International Institute of Communications. Inventor and Activist Director of MIT Senseable City Lab He is an Italian architect, engineer, inventor, edu- cator, activist and was named one of the 50 most influential designers in America by Fast Company and highlighted in Wired Magazine‘s Smart List: 50 people who will change the world. Innovator and Designer Director of the MIT Mobile Experience Laboratory Since 2008, he has been the director of the Green Home Alliance and awarded an honorary professorship by the Glasgow School of Art, University of Glasgow. Father of Creative City Founder of Comedia He is an international authority on the use of imagination and creativity in urban change. He helps cities identify and make the most of their resources and to reach their potential by triggering their inventiveness and thinking. President of Diaspora Matters Leading Guru of Diaspora and Global Philanthropy In1995, he became CEO of the funds‘ umbrella group, Worldwide Ireland Funds, which has tapped the wealthy Irish diaspora to raise hundreds of millions for Ireland. Co-founder of Permaculture Author of the Permaculture: Principles and Pathways Beyond Sustainability He is an Australian environmental designer, eco- logical educator, futurist, and writer. He is best known as one of the co-originators of the permaculture concept with Bill Mollison. JOHN HOWKINS PROFESSOR CARLO RATTI DR. FEDERICO CASALEGNO CHALRLES LANDRY KINGSLEY AIKINS, CBE DAVID HOLMGREN President of PEN International Author of The Collapse of Globalism and the Reinvention of the World s He is a Canadian author, essayist, and President of PEN International. He campaigned on the need to pay attention to smaller and endangered languages and cultures. Geographer/Historian Author of CITIES, Missing Links, and Man on Earth He is is a writer and photojournalist with more than forty years‘ professional experience, much of it in Africa. He is a fellow of the Royal Geographical Society. JOHN RALSTON SAUL, CC JOHN READER Attendance to be confirmed Attendance through livestream
  17. 17. 17 2900 600 12x Global Delegates Minutes of Networking Delegates ROI Chancellor of KDU University College Emeritus Professor in History of Universiti Malaya He is one of the co-authors of Rukunegara and a highly regarded national academic for his views on regional socio-political issues. Author and Social Critic Researcher on the global oil predica- ment and the American way of life He is an American author, social critic, public speaker, and blogger. He is best known for his books The Geography of Nowhere, The Long Emergency, and Too Much Magic. Founder of MESH Cities Chief Advisor of Clean Growth Funds He advised global leaders on the financial and social benefits of smart building retrofits. He is the former Director of the University ofToronto‘s InformationTechno- logy Design Centre, and a Gold Medalist in Architecture. Director of LSE Cities London School of Economics and Political Science (LSE) Ricky Burdett is Professor of Urban Studies at the LSE, and the Global Distinguished Professor at New York University. He has been involved in regeneration projects across Europe. Founder of Geotourism Center for Sustainable Destinations He specializes in sustainable tourism and desti- nation stewardship, and originated the concept of geotourism, defined as tourism that sustains or enhances the geo- graphical character of a place. Author of Brand Singapore Consultant in corporate social respon- sibility & communications strategy He graduated from the University of Cambridge and the University of London in the United Kingdom, and of the John F. Kennedy School of Government at Harvard University in the USA. TAN SRI DATO‘ KHOO KAY KIM JAMES HOWARD KUNSTLER ROBERT OUELLETTE RICKEY BURDETT JONATHAN B. TOURTELLOT RICK KOH BUCK SONG Mother of Memorials Landscape Artist s She an American architectural designer and artist who is known for her work in sculpture and landscape art. She is best known as the designer of the Vietnam Veterans Memorial in Washington, USA. Community Renewal Activist Author of For the Love of Cities He produced three series of Creative Cities Sum- mit in St. Petersburg, Florida, Detroit, and Le- xington. He has travelled the world learning and speaking about local community development, talent attraction, and creative industries. MAYA LIN PETER KAGEYAMA
  18. 18. 18 CEO of CoolTown Beta Communities Placemaking Crowdsourcing Pioneer He is a co-founder of the CSPM Group, a crowdsourced placemaking firm and the Na- tional Town Builders Association in 1997. Regeneration Expert Thought Leader on community revita- lization & natural resource restoration He is the Author ofThe Restoration Economy, re- Wealth, and ReCivilizing. He is the CEO of ReCitizen, a global network for citizen-led regeneration of communities and natural resources. Correspondent for The Economist Author of Korea:The Impossible Country He is a journalist who has lived in and written about Korea for almost a decade. In his book, he examines Korea‘s cultural foundations, success stories, and the Kore- an character. World Fair Consultant World Expo Historian He is an American graphic designer, writer, and world‘s fair historian. He created ExpoMuseum. com in 1998 and the World‘s Fair Podcast in 2009. Director of Programs Co-Founder of Global Center for Cultural Entrepreneurship She co-founded GCCE in 2008 and has become a leading champion for cultural assets as essential building blocks for proseperity and cultural dynamism. Nation Branding Expert Director of Centre for Nation Branding He is the author of the world’s first academic textbook on nation branding, Nation Branding — Concepts, Issues, Practice, and the Editor of City Branding – Theory and Cases. NEIL TAKEMOTO STORM CUNNINGHAM DANIEL TUDOR URSO CHAPPELL DR. ALICE LOY DR. KEITH DINNIE Place Branding Pioneer Creative Director of WhereBrands He is one of the pioneers of the discipline of place branding, helping cities and countries attract investment and tourism through imaginative tactics and thoughtful strategies. Place Branding Scholar Editor of the Inter­natio­nal Place Branding Yearbook Series He is an indep­endent place branding advisor for national, regional and city government admin­istra­tions and a visiting scholar at the Rotterdam School of Manag­ement, The Nethe­rlands. JEREMY HILDRETH DR. ROBERT GOVERS 120 230 150 Countries/Cities Global Media/Press Volunteers
  19. 19. 19 EXCEPTIONAL PERFORMANCES OPENING PERFORMANCE (FROM SWEDEN) We present a unique opening performance on the 29th October at the World Sense of Place Summit, to promote sense of place enactment through innovati- on, particularly place branding through technology in today’s environment. We are proud to invite the original creators of Ipad act all the way from Sweden – Charlie Caper and Erick Rosales to perform the iPad act at the summit, a cus- tom creation first made to be performed in the Stockholm booth at MIPIM trade show in Cannes. It was to create a visual, magical and striking presentation about Stockholm using modern technology. They imagined, scripted and built it. Magician and Performer Winner of Sweden‘s Got Talent He is a magician, performer and creator. He won Sweden’s Got Talent 2009, and is the only magician to ever win this TV format in any of the 25 countries it’s aired. He won a Silver Medal at the Last World Championship of Magic in 2009. He is currently a television star in Sweden with the show “Helt Magiskt” on Swedens biggest channel SVT. Apart from that he has per- formed in 31 countries and 6 languages. Host and Presenter Digital Presentation Consultant He is a multitalented man with a huge interest and expertise in all kinds of technology and how to use in on stage. He is also the front man of incredible Swedish music sensation Sirqus Alfon with whom he recently created the ambitious, inventive and amazing SATV show. In 2012 they were invited to be guest act in Melodifestivalen – by far the TV program with the most viewers in Sweden every year. CHARLIE CAPER ERIC ROSALES >4 16 31 Youtube Million Views Youtube Thousand Likes Performed in Countries 10am 15 min Peforming for delegates 2900 @
  20. 20. 20 GRAND FINAL PERFORMANCE (FROM USA) We present William Close and his Earth Harp Collective from United States of America, to the delegates, as a grand farewell at the Laureate Dinner on the 31st October 2013. The Earth Harp performance which derived its music and soul from the‘earth’will inspired the delegates as ‘earthen people’in enacting meaningful sense of place across the world. William Close is an installation artist and musician who has developed over one hundred new types of musical instruments. He is the inventor of the majestic stringed instrument, The Earth Harp, the largest strin- ged instrument on the planet. Developed by Close in 1999, the body of the instrument rests on a staging platform and the strings travel out over the audience attaching to the back of the theater, essentially turning the theater, concert hall, architecture or landscape into the instrument. The giant long strings are played with violin rosin covered gloves. The players run their hands along the strings creating beautiful cello-like tones. The Earth Harp was named after its first installation, where the strings of the Harp ran from one side of a valley over 1000 feet across to the other side, turning the earth/landscape into a giant harp. Some of Close’s other instruments include the Drum Orb, the Percussion Jacket, the Aquatar, the Wing Harp, and the Drumbrella to name a few. William Close is the Foun- der and Artistic Director ofThe Earth Harp Collective, a team of extremely talented Musicians, Dancers/Aerialists and Artists. The group works with Close’s unique designs to create music-based stage shows that push the envelope of the musical experience. He has inspired millions with his unique musical works. William recently finished third on the television show America’s Got Talent, wining rave reviews from audience and judges alike. William’s open-minded cutting edge thinking continues to create new designs in music, musical concepts and shows. In addition,William is the Founder & Artistic Director of internationally acclaimed, MASS Ensemble, who continue to play corporate events and functions under his direction. His installations and performances have been experienced throughout the world - the Earth Harp strings have stretched to the top of the Seattle Space needle, to temples in Vietnam, The Famous Grand Theater of Macau, The Coliseum in Rome, ama- zing architecture in Hong Kong and India, the Kennedy Center and Lincoln Center in the United States just to name a few. William Close‘s ideas and experiences are very unique. In 2007William lost everything he had to the wild fires of California. His home studio and all his inventions and instruments were destroyed. William persevered, constructing new and better versions of the instru- ments, a new studio, and he has recently finished re- building the house into an amazing piece of musical architecture. The experiences that surrounded these events were powerful and transformative for William. Through these hardships William has grown and ex- panded as both an artist and a person. He recently welcomed a son to his newly rebuilt home with his partner Sarah Werrin. They named him Phoenix.
  21. 21. 21 LOCAL HEROES FROM ASIA BE INSPIRED It‘s often said that just one person can make a difference, and MPMB Local Heroes are evidence of that.We present you three individuals who are change agents in their community, and their stories inspire many followers. Their efforts are shining example of humanising places in enacting meaningful sense of place around the world. Stray Hero Founder of Pak Mie Animal Shelter Mohammad Azmi lives in a country where dogs are considered taboo, filthy and un-Islamic. Azmi sees stray animals especially dogs in a different way. Azmi, who is fondly known as Pak Mie, and his wife live in Malaysia, a country that doesn’t see the value of stray animals. They are usually looked down by the Malay-Muslim community, but little do they know that dogs are the closest friend a man can get. For twenty years he has been helping the stray animals in Malaysia. To date Pak Mie and his wife have rescued more than 600 strays. They sleep in a car parked outside the shelter to make sure no one harms the animals at night. For them the sacrifice of a normal life is worth it to save these special animals. Greatest Man on Earth Founder of Akshaya Trust In the course of the Fellowship Dinner on the 29th October, we will meet the Gre- atest Man on Earth, Narayanan Krishnan. He is a truly ama- zing human being. He is deemed of the same mould and league as the Mother Theresa of Calcutta. As a high caste Brahmin and a Hindu he embraces the“untouchable”poor and destitute in South India. Every day without fail, he ser- ves breakfast, lunch and dinner to over 400 indigent and elderly people in Madurai, India. He is a shining example for all of us in reminding us that places are essentially built for the living, humanising places around the world. MOHAMMAD AZMI, MALAYSIA NARAYANAN KRISHNAN, INDIA Simple Man Founder of Pun Pun Centre Jon Jandai is foremost a farmer, secondly a widely known earthen builder in Thai- land. He is fromYasothorn ProvinceThailand and has been farming all of his life. He also began building earthen ho- mes on his family farm in 1997. He began doing workshops on earthen building in 2002, initially traveling the country and voluntarily teaching farmers’/villager groups ,NGOs, etc creating what is now a widespread earthen building movement in Thailand. He co-founded Pun Pun in July 2003 and is most interested in preserving our heritage in seeds.Today, he is the leader of the natural-building move- ment in Thailand, promoting organic seed-saving farming and sustainable-living techniques. JON JANDAI, THAILAND
  22. 22. 22 MPMB2013 MAIN ROOMS PICC Plenary Hall PICC Perdana Hall PICC Head of State Hall GLOBAL SENSE OF PLACE INITIATIVES ARRIVAL OF ASIAN CENTURY RISE OF THE GLOBAL SOUTH MYPLACE MYBRAND SUMMIT TIMELINE 7am 9am 11am 12am 1pm 2pm 3pm 4pm 6pm 10pm 29 October 30 October 31 October Good Morning Keynote Addresses & Dialogues Dialogue & Plenary Session Plenary Sessions Break Plenary Sessions Plenary Sessions Networking and Fellowship Enacting sense of place is not only sustainable and liveable: they are vibrant places where com- munities are resilient socially and economically, healthy and productive, and where the natural environment is flourishing. MYPLACE MYBRAND 2013 will examine the strategies and tools that can create thriving sense of place across the world – be it on the street-scale, precinct or suburban, city, state, region or national. Presenting important conversations on how strategies, new ideas, interventions or experimentations were applied, the obstacles encountered, the suc- cesses enjoyed, the implications for future practice, and the presentation of the next generation of cutting edge ideas and solutions to the challenges of creating thriving sense of place. Good Morning Good Morning Plenary Sessions SUMMIT AGENDA MPMB 1.0 SOUTHEAST ASIA MPMB 2.0 SOUTH AFRICA MPMB 3.0 SOUTH AMERICA KEYNOTE ADDRESSES AT MPMB2013
  23. 23. 23 28 OCTOBER 2013 (PRE-SUMMIT DAY) 180 place-based leaders will congregate at the PICC Head of State Hall WORLD SENSE OF PLACE LEADERS FORUM Conference attendees from eight sovereign states in Malaysia CREATING PLACE WEALTH CONFERENCE (REIMAGINING OUR STATE) 188 exhibitors will be showcasing at the Ground Floor, Level 2, & Level 3 CREATING PLACE WEALTH EXPO 3pm 3 hours 10am 3 hours 2pm 4 hours International delegates arriving at the Kuala Lumpur International Airport DELEGATES ARRIVAL AND REGISTRATION2pm 3 hours Invited guests and speakers to socialize at the viewing deck of PICC WELCOME DINNER RECEPTION8pm 2 hours 29 OCTOBER 2013 (FIRST SUMMIT DAY) Three Global Dignitaries will deliver keynote address KEYNOTE ADDRESSES AND OPENING PERFORMANCE All delegates will witness the historic launching event LAUNCHING OF WORLD DAY FOR SENSE OF PLACE Adapting to Changing Geopolitical Climate and Place Climate ENACTING CREATIVE, VISIONARY DIPLOMACY AND NETWORK GOVERNANCE LEADERSHIP DIALOGUE 9am 1 hour 10am 15 min 10.30am 1.5 hour Reimagining Resilience, and Innovation to Make Our Places More Robust BUILDING A TRILLION-DOLLAR SENSE OF PLACE INDUSTRY, LED BY LOCAL COMMUNITY WITH GLOBAL CONNECTIONS FRATERNITY DIALOGUE12noon 1.5 hour Death of Distance? End of Geography? Digital Sense of Place in the 21st century? PLACE-TECHING: LETTING TECHNOLOGY AND SENSE OF PLACE INTERPLAY PLENARY SESSION I2.30pm 1.5 hour
  24. 24. 24 Travelled the World to Seek New Life, a New Home Where Hearts Would Bloom THE MAGIC OF DIASPORAS: PROVIDING AN OPPORTUNE OUTLOOK TO DESPAIR OF MIGRATION, MARGINALIZATION AND TRANSNATIONAL POPULATION Nation States & Cities Competing for Social, Political, and Economic Capital in the Global Marketplace COMPETITIVE IDENTITY IN THE ERA OF COMMERCIAL PATRIOTISM AND NEW PAROCHIALISM PLENARY SESSION II4pm 1.5 hour First Announcement Night of World Sense of Place Awards FELLOWSHIP DINNER7pm 3 hours 30 OCTOBER 2013 (SECOND SUMMIT DAY) Sense of Place Enactment Led by Asians, Africans, and Latin American MAKE WAY FOR THE ASIAN CENTURY REGIONAL DIALOGUE Optimizing and Sentimentalising Urban Structure RETHINKING URBAN RENEWAL: CONVERGING THE BUILT AND NATURAL ENVIRONMENT, TOWARD AN INTEGRATED AND SUSTAINABLE MODEL PLENARY SESSION III A Sense of Belonging to a Particular Place and Knowing Your Part in It PLACELESSNEES IN NEW GEOGRAPHY: RENEWING LOCAL COMMUNITIES AND CREATING THRIVING NEIGHBOURHOOD PLENARY SESSION IV 9am 1.5 hour 11am 1.5 hour 2.30pm 1.5 hour PLENARY SESSION V4pm 1.5 hour Second Announcement Night of World Sense of Place Awards GALA DINNER7pm 3 hours 1.5h Dialogues & Plenary Sessions 1h Lunch Break 1.5h Evening Break 7am Good Morning
  25. 25. 25 31 OCTOBER 2013 (LAST SUMMIT DAY) CREATING PLACE WEALTH EXHIBITION SERIES, BETA LAUNCH & INTELLECT FAIR Every Place Has Its Own Unique Set of Assets, Aesthetics, Values, Demographics, and Cultures THE BUSINESS OF PLACE: ATTRACTING, ACQUIRING, AND RETAINING QUALITY CITIZENS, TALENT AND INVESTMENT PLENARY SESSION VI Sense of Place as a Catalyst for New Wealth Creation, Political, and Economic Self-Sufficiency THE END OF THE OIL AGE AND BEYOND: A REALITY CHECK PLENARY SESSION VII Value Creation through Shared Focus of Localisation and Co-Creation to Develop Authenticity STRATEGIC VISIONING OF SUSTAINABLE DESTINATION MANAGEMENT AND MARKETING PLENARY SESSION VIII 9am 1.5 hour 11am 1.5 hour 2pm 1.5 hour Globalised Urbanity Is Inscribed in Transitioning Societies and New Social Hierarchies THE LURE AND EMERGENCE OF NEW URBAN IMAGINARIES AND UTOPIAS PLENARY SESSION IX4pm 1.5 hour Third Announcement Night of World Sense of Place Awards LAUREATE DINNER7pm 3 hours Where the Sense of Place fraternity comes together for the first time, both place making and place branding The Creating PlaceWealth Exhibition Series, Beta Launch and Intellect Fair bring together a wide spectrum of pioneers and influencers coming together to share ideas, opportunities and solutions that move the global sense of place industry forward.To enhance your summit experience, we are planning a variety of exhibition series that will help you connect with your like-minded future partners and build valuable relationships - Journey of World Expo, Old Sense of Place, and Nation & City Branding Design Showcase.
  26. 26. 26 Connect Globally, Partner Locally TheWorldSenseofPlaceLeadersForumisaglobalpre-eminentnon-governmentalandbipartisanplatform for place-based global leaders to discuss challenges and provide leadership on sense of place enactment across the world. The Leaders Forum will be the focal point and plays a pivotal role in enriching exchange on sustainable solutions for pressing future sense of place challenges. The discussion of the inaugural edition of the Leaders Fo- rum with the theme “Connect Globally, Partner Locally” will focus on drafting the World Charter of Sense of Place in promoting worldwide commitment to proclaim principles of place-based economic vibrancy and rejuvenation, by which all human conduct affecting sense of place enactment is to be guided and judged in a competitive, integrated, sustaina- ble and shared environment. The Leaders Forum will be bringing together more than 180 place-based global leaders, focusing on involving the right people and resources needed to mobilise affirmative initiati- ves on global sense of place challenges. It is being organised as a platform for consultation amongst the key actors from various sectors within the‘sense of place’from across the world. Because of the nature of this forum, at this time attendance is by invitation only, but we are planning a second stage which will open consultation to the wider community very quickly and broadly using social net- works to facilitate future discussions. And yet it goes beyond consulting with the leaders of various associations, the private sector and from govern- ment and other NGOs. This is a forum to vision the future of sense of place enactment, across sectors, across levels, and throughout the wider public. Where do we position sense of place for the future? What are the key elements that make up sense of place within and beyond social and economic realities? How can sense of place be of value within daily life and as part of our understanding and contributions to the betterment of society and the environment? What are the connections within sense of place to other disciplines, fieldwork and experimen- tation? How can we balance the need for physical, human and technologically based sense of place? WORLD SENSE OF PLACE LEADERS FORUM
  27. 27. 27 We promote an ecologic way for building places worldwide WORLD DAY FOR SENSE OF PLACE WORLD DAY FOR SENSE OF PLACE World Day for Sense of Place will be an annual event, celebrated on October 29, on which events will be held worldwide to demonstrate support and create global awareness of the need for sense of place.TheWorld Day for Sense of Place will be established at theWorld Sense of Place Summit – MYPLACE MYBRAND on the Octo- ber 29th, 2013. The establishment of the World Day for Sense of Place provides an opportunity for mobilization on the part of all stakeholders and actors to promote meaningful and sustainable sense of place enactment around the world. World Day for Sense of Place is the holy day which tran- scends all geographical borders, yet conserves all geo- graphical identities, spans mountains and oceans and time belts, and yet brings together people all over the world into one resolute accord, is devoted to the enac- ting sense of place in harmony with its local commu- nity, built and natural environment; and yet embracing the age of technology, consumption, globalisation and urbanisation. Environment Sustainability Innovation
  28. 28. 28 WORLD SENSE OF PLACE AWARDS was established to acknowledge, reward and celebrate excellence and collective successes across all sectors of the sense of place within identified seventeen geographical continents. The most prestigious WSOP Awards is considered as the ‘Oscars’for sense of place industry and as the ultimate hall- mark, with laureates setting the benchmark to which all others aspire.TheWorld Sense of Place Awards is the first and only international award that honours outstanding contributions towards the creation of vibrant, liveable and sustai- nable sense of place around the world. The World Sense of Place Laureates will be presented with an award sculpture and award certificate. For more information, please visit: THE FOCI, the hand crafted award sculpture of theWorld Sense of Place Awards is inspired by the MPMB logo which promo- tes hope (yellow) and sustainability (green) in enacting sense of place worldwide. It is a three dimensional award sculpture, extraction from the main elements of sense of place and reflective of the sense of place discourse - which is about the multi-disciplinary and synergistic approach to place branding and making. Enacting sense of place begins with a focal point binding the community, ecosystem, and built environment; thus the award sculpture is named‘THE FOCI’. A visual interpre- tation that we can also make is that the award sculpture form mimics a sort of a‘vessel’. In the old days, the‘vessel’was the main transportation migrating people and thus cultures from one place to another. And as a vessel, it can be seen as a me- dium to carry things, and in adapting to globalisation - the meaning, character, soul and cultural sense of a place. The three dimensional award sculpture design will give the laureates, a timeless feel and a sense of grandeur.THE FOCI is the hallmark symbol for sense of place and creating pride in ‘place-based heroes’ across the world. THE FOCI will become the perpetu- ating symbol to instil in all stakeholders that enacting sense of place require a holistic approach in every decision-making process,involving the history of the place, culture of the people, diversity of the population, socio-economic circumstances, representation of various ethnic group, spatial composition, public circulation, climate change, shrinking supplies of natural resources, resilience, and happiness. WORLD AWARDS FOR SENSE OF PLACE
  29. 29. The Summit will be attended by global experts, high profile dignitaries, leading practitioners, and governmental leaders. It is the perfect opportunity for you to increase your visibility, ensure global media coverage, engage, network and create new collaborations with conservation leaders and other businesses working to meet sense of place challenges. Join us, be part of this exciting global event and increase your understanding about the sense of place challenges and solutions in our rapidly changing world. For Delegate Registration, please email For Award Nomination, please email