Some thoughts on how municipalities should address talent attraction and fostering entrepreneurship

1. Entrepreneurship andTalent Attraction.Two different things but …part of the same equation? Barcelona, 8th of June, 2011 Fernando San Martín

2. Topics Talent Attraction Entrepreneurship

3. SpickyWorld Population vs Economy Innovation vs Research Author: R.Florida

4. Thoughtsshared Commonly accepted that Innovation and Creativity are crucial for strong economic performance in the knowledge economy. To settle talent, it is needed to have a high tech industry tissue, jobs opportunities and quality of life. Attraction of talent tied to attraction of high tech industries, and thus generation of employment. War to attract talent and value generation.

5. Relationships Professional Relationship in Linkedin

6. WorldConnections Los comportamientos tienen sesgos World Connectios

7. Network Nodes Grandesnúcleosurbanos Concentración de Talento

8. Type of Cities Global Cities  well established economies. Specific skills required for specialised opportunities. Dynamic Cities  Opportunities to grow, innovate through creativity, flexibility, … freshness. (danger of Golden Retirement) Growing economies  Great opportunities, quality of life yet to be developed.

9. Role of Cities Identify differentiating identity. Choose fields where they can make a difference. Be part of the Network. Become the HUB of their differentiating field, and an active node of the rest. Create the favourable atmosphere to develop and maintain. Let the World know.

10. Quality of Life (Amenities, Housing, Transport, … and Family?). People want to seek happiness. Talented people: Young and restless (collective more frequent in migratory movements). Married with children Married with children gone Whattobear in mind?

11. Entrepreneur Culture in the Society Creativity and Innovation Willing to Transform the Reality and Create Value Acceptance of Risk Taking Dynamic Environment Enterprises and Society open to Talent Networking and Global Vision Drivers forEntrepreneurship

12. What a City can do forfosteringit? Facilitate an environment of open Society Support Platforms and Initiatives Facilitate access between entrepreneurs and finance and potential managers Provide recognition to the entrepreneur figure Facilitate openness to the World…. SIMILAR ISSUES TO THOSE TO ATTRACT TALENT!!!!

13. So… ? Are Entrepreneurship and Talent Attraction part of the same equation? That will depend on the focus of the city.

14. ThanksforyourAttention Fernando San Martín StrategyDirector Telf. (+34) 91.435.25.54 Email: fsanmartin@barrabes.com Web: www.barrabes.biz