Proposal môn Event Management - ĐH Kinh tế - Tài chính TP.HCM Giảng viên: PhD. Phan Bảo Giang

1. VIETNAMESE WOMEN’s
FASHION

3. IGAB’S MEMBERS
Bình An Minh Kiệt Lương Lương
Thảo Duyên Hạnh Đoan
Bảo Ngân Mỹ Tiên
Thục Oanh Thủy Thương

4. Brief
Event Concept
Insight
Deployment
Designs
Documents

5. B
R
I
E
F
We are stepping into the first half of the year 2020. This year is a
milestone which marks the beginning of a new decade. This is also
the right time for us to look back at the bygone development of the
country. Coming together with the passing of time is the evolution of
culture, beauty and human beings. These aspects are all expressed
through the lens of fashion.
Chúng ta đang dần bước qua nửa đầu của năm 2020 - một năm cột mốc với
sự mở đầu cho niên kỷ mới với những xu hướng mới. Đây cũng là một thời
điểm vàng để chúng ta nhìn lại chặng đường đã qua trên hành trình xây
dựng và đổi mới đất nước. Song hành cùng tiến trình của thời đại là sự phát
triển về văn hóa, thẩm mỹ và con người. Những khía cạnh đó đều được thể
hiện qua lăng kính là thời trang.

6. B
R
I
E
F
LUAN THOI is a fashion show which glorifies the beauty of
Vietnamese women over the last decades.
là một sự kiện thời trang nhằm tôn vinh nét đẹp
của người phụ nữ Việt Nam qua các thời kỳ.

7. B
R
I
E
F
“Luan”, which means “loop”, represents continuity and repetition. This
is a characteristic of fashion: A fashion style never dies, it only fades
away and waits for a return in a brand new age.
“Thoi” in Vietnamese is not only fashion but also the time, which
means contemporaneity is an indispensable element in fashion and
culture.
“Luân” trong “luân chuyển” thể hiện sự liên tục và rồi lặp lại như một vòng tròn
khép kín. Đó cũng là một đặc điểm của thời trang: Thời trang không mất đi,
nó chỉ tạm lắng xuống và rồi trở lại ở một thời kỳ mới.
“Thời” không chỉ là thời trang mà còn là thời gian, qua đó cho thấy, tính thời
đại luôn là yếu tố đi kèm trong những xu hướng về văn hoá nói chung và thời
trang nói riêng.

8. B
R
I
E
F
• Date: 22/6/2020
• Location: University of Economics and Finance (UEF)
• Goal: A fashion and culture show to entertain and educate students.
• Duration: ~ 180 minutes
• Size: 70 - 100 attendees

9. EVENT CONCEPT:
is a time travel which provides people
knowledge about the change in the beauty of Vietnamese
women over the last four decades.
Experience - not only see them but also be them, by wearing
iconic clothes, dancing in classic songs and falling in love
with vintage designs.
Beauty travel brings us a special feeling towards traditional
values as well as creates the sense of fashion.
Beauty Travel - It’s a fairytale! But now you are in it.

10. “Xin trăm năm
Đôi tay ta dang rộng hân hoan
Xin cho ta một khắc reo ca
Vui cùng em”
THEME SONG

11. Photo booth is
erected in order to
provide guests a
space for taking
wonderful photos.
‘Cosplay’ activity: Clothes samples
will be prepared for guests to try
on and take photos.
B
O
O
T
H

12. - BIG
IDEA
A fashion collection of
iconic clothes of the 4 decades
from 1980s to 2010s.
80s: Simple clothes
In 1980s Vietnamese fashion was less
cared due to the lack of other
necessities. Young ladies wore patterned
shirts with dark pants.

13. - BIG
IDEA
90s: Loose jeans
In 1990s loose jeans became the most
popular trend.
A fashion collection of
iconic clothes of the 4 decades
from 1980s to 2010s.

14. - BIG
IDEA
2000s: Colorful and dynamic match
In 2000s, Vietnamese youths were head
over heels for colorful outfits which could
show their style and energy.
A fashion collection of
iconic clothes of the 4 decades
from 1980s to 2010s.

15. - BIG
IDEA
2010s: Elegance first
In 2010s fashion trends in Vietnam transferred
from multi-color into one or two theme color.
Elegance and minimalism are the top factor
that ladies have been looking for.
A fashion collection of
iconic clothes of the 4 decades
from 1980s to 2010s.

16. INSIGHT
- Students in the PR Faculty of UEF.
- Aging from 18 to 22.

17. INSIGHT
• Dynamic young people who never stop
changing.
• Follow the applicability in fashion.
• Eager to learn about the diversity of fashion.
• Desire to learn culture through their interest
such as movies, music, fashion.
• Enjoy the social activities, especially events.

18. LUAN THOI would love to give the back-in-time tickets to you right at the
knot of the culture and fashion transfer over the decades. And at the
same time, we also simulate the context of that period as exactly and
familiarly as possible.
mong muốn trao gửi những tấm vé-đi-tuổi-thơ ở nút thắt chuyển
giao thời trang và văn hoá giữa những thập kỷ. Đồng thời tái hiện bối
cảnh lúc bấy giờ một cách chân thật và gần gũi nhất.
LUAN THOI appreciates the cultural and historic values which are
inherent inside Vietnamese women.
trân trọng những giá trị văn hoá – lịch sử trong người phụ nữ Việt
Nam.
LUAN THOI longs to show the trace of history through vehicles of
communication in each period so that we all can look back on the
development and integration of Vietnam.
ao ước gửi gắm vết tích của lịch sử thông qua các phương tiện
truyền thông trong từng thời kỳ để lần nữa nhìn lại sự phát triển và hội
nhập của Việt Nam trên bản đồ thế giới.
PURPOSE OF

19. S
W
O
T
• Attention from the youth whose recent
style is the harmony of modern and
vintage.
• Catching up the behaviour of youths:
Checking-in at events by taking photos.
• Providing guests experiences by letting
them try on trendy clothes of the past
decades.

20. • The topic is not too novel.
• Need large venue and detailed
decorations for the booths.
• Huge budget required.
S
W
O
T

21. • Support from lecturers in the
PR faculty.
• The lecturers from “Vietnamese
culture establishments” module
can be mentors.
• Not having enough money.
• Competition from other events
in school.
• Unexpected problems:
Injuries, clothes get damaged,
pickpocketing.
S
W
O
T

22. D
E
P
L
O
Y
M
E
N
T
08:00 – 08:20: Guests welcoming
08:20 – 08:45: Opening performances
08:45 – 09:00: Introduction
09:00 – 09:45: Fashion show
09:45 – 10:15: Warm-up game
10:15 – 10:40: Ending performance
10:40 – 11:30: Photo booth shooting

23. • Guests check-in and
receive a lottery from
the PGs which will be
used for the game.
• Freely take photos with
models who have already
stood in the photo booths.
WELCOMING

24. VENUE
• Photo booths will be placed in the
corners of the room.
• The stage will be placed in the center
so that the guests can watch the
performances as widely as possible.
• A runway stage will also be built for
the fashion show’s catwalk.
• Seats for guest will be placed around
the runway stage.
• F&B stall and Gifts stalls will be place
in the middle of the booths.

25. • Stage is the T shape.
• Main stage is 5mx2m.
• Runway stage is 8mx2m, covered by a red carpet
with paper flowers and pearls put along 2 sides
(sticked to floor).
• Backdrop’s height is 3m.
STAGE

26. • The booth simulates a
street corner in 1980s.
• A typing machine at the
street corner.
• A news board with a
name board “Thời báo” in
the old style of decoration
just like the "Hà nội mới“
board.
• A little newspaper store is
placed next to the news
board.
19
80S

27. • The booth simulates a grocery
story in the 1990s.
• “Bé Kiệt“ grocery store will bring
you back to your childhood in the
1990s.
• Crispy raw noodles, drink iced tea
and play games are indispensable.
• In front of the right corner, place a
table. On the shelf there are jars
of candy stacked up on each
other.
• In the right corner there hang
bags of bread on a shelf
• The bottom right corner is full of
toys. 19
90S

28. • The booth simulates a house
in the 2000s.
• At the background of the
booth there is a cabinet for
television.
• In front of the cabinet is a set
of a table and chairs. An old
phone is put on the table.
• There place an old-fashioned
computer in the left corner
and a wooden rocking chair
in the right.
• Posters of music bands and
movies on the wall. 20
00S

29. • The booth simulates a milktea
shop “Ké (Miếng) Thoi” in 2010s.
• A milk tea bar is placed in the
right corner. On the bar there
are ingredients and tools to
make the drinks.
• There are 2 tables to serve
customers located.
• A cupboard to show popular
magazines for students in
2010s.
• An area for lemon tea with
some small stools and small
tables is located outside the
milktea shop. 20
10S

30. Và con tim đã vui trở lại
- Đức Huy
Quỳnh hương
- Khánh Ly
PERFORMANCE
Em như tia nắng mặt trời
- Nhã Phương

31. Kiếp ve sầu
– Đan Trường
Mặt trời bé con
- Bằng Kiều
PERFORMANCE
Riêng một góc trời
- Tuấn Ngọc

32. Chiếc khăn gió ấm
- Khánh Phương
Cây đàn sinh viên
– Mỹ Tâm
24 giờ 7 ngày
- Hồ Ngọc Hà
PERFORMANCE

33. Từng thuộc về nhau
- Đông Nhi
Tình yêu màu nắng
- Đoàn Thúy Trang
Bốn chữ lắm
- Trúc Nhân
PERFORMANCE

34. Contemporary dance
PERFORMANCE

35. WORDS
CONNECTING
Nặng nề
Nề nếp
Nếp sống
G
A
M
E
• Words connecting is a trendy game on
social media.
• When checking in the show, guests will
receive a lottery to join the game. In the
game, MC will read out loud the numbers
and the first person to get the bingo will be
the winner.

36. • A polo light following the models when they
are doing the catwalk.
• Two headlights lighten the 8 models who are
together standing at the main stage.
Meanwhile, the other lights in the booths
and the room will be turned off in order to
completely highlight the stage.
• Using a classic orange light so that viewers
feel like they are back to the old times of
Vietnam.
• Before the fashion show, there will be four
small headlights lighting up each booth,
which is not too bright to not attract the
attention of the guests.
L
I
G
H
T
I
N
G

37. HUMAN RESOURCES
• Take photos of
the stage, the booths and
guests.
• Stand at the
welcoming gate and do the
checking-in.
• Support in changing
clothes.
• Stand at the booths, the
F&B stall and the gifts stall.
• Backstage support
for singers, models, dancers,...

38. Online promotion:
• Create a separate Fan Page to update
event information so people can easily
follow the activities of the page.
• Send messages and emails for media
support on other fanpages and groups
in UEF.
• Send invitation emails to the School
Board, the Faculty Board and the
monitors of other classes in the PR &
Communication Faculty.

39. Offline promotion:
• Set up standees at floor 1-6-11-
14-20.
• Poster hanging on the 1st floor
and in front of the elevator door.
• Contact with the Faculty Board
and lecturers to inform other
classes about the event.
• Send invitations to the lecturers
in PR Faculty and other faculties
as well as the School Board.

40. DESIGN
Invitation
Poster
Standee
Backdrop
Stickers

41. DESIGN
Invitation
Poster
Standee
Backdrop
Stickers

42. DESIGN

43. DESIGN

44. DOCUMENTS

45. DOCUMENTS

46. DOCUMENTS

47. DOCUMENTS
~10.830.000đ

48. LISTENING