Media A2 Evaluation Question

1. What have you
learned from
your audience
feedback?
Evaluation Question 3

2. Audience research
 During the start of the course, we found it necessary to conduct an
initial audience feed backing session in order to see if our ideas for
our horror trailer project were effective and realistic. Upon hearing
our pitch the audience gave their responses on what they wanted
to see and how best to move forwards with our work.
 We were told that; The soundtrack was an integral part of our trailer
and work should be done in order to make sure that it was as tense
and effective as it could possibly be.
 The audience believed that a modern horror film would be best
achieved in a public place as it is more realistic and links more with
the target audience themselves.
 The target audience all agreed that it would be essential to show
our film through the perspective of the killer as it almost makes you
feel as if you are going against moral code but allows the
audience to become more involved with the trailer itself.

3. Audience Feedback
 After the initial audience feedback we decided as
a group to take out individual surveys to ensure
that we were on track to achieving the aims of our
first target audience group. During this secondary
meeting we also decided on the roles we would
take in order to make sure that the horror trailer
was as effective as it could be.
 We also had to discuss the concerns that the initial
target audience raised about the use of different
characters. Some of these characters were later
discarded as a result of this initial feedback, thus
proving the importance of the audience
feedback as a whole.

4. Audience Response
 Primary research was a huge part of my Research
and planning for my horror trailer. Questionnaires
and surveys created on the website survey
monkey, enabled me to focus more direct
questions to the audience on what they found best
in a horror film. Inn order for me to adapt my
planning process to create a more real and
acceptable horror styled product.

5. Social Media responses
 Twitter was also used as a format in order to collect
responses of certain people. The initial question asking
about different horror films achieved a number of
different remarks.