Heatmaps are a tool that allows you to gather data on how users interact with and move around a website. They track user behaviors like scroll location, clicks, and movement to give insight into areas of engagement and potential issues. Heatmaps provide valuable information about user flows, driving channels, areas of focus, and barriers that can help optimize a site's conversion rate by understanding customer behavior.

1. Better Understand Your
Customer Behaviour
Heatmap

2. The heatmaps are all
about increasing the heat
on the page.
What is a
Heatmap

3. The most
effective tool for
Conversion Rate
Optimization
(CRO).
"Heatmap"

4. That allows you to sit
back at home and gather
data from a large number
of users in a few clicks.
Heatmap
"A Diagnostic Tool"

5. The Types of Heatmaps
for Understanding The
Behaviour Include:
Scroll heatmaps
Click heatmaps
Movement heatmaps
Geo heatmaps

6. How to work
with
Heatmaps?
Undoubtedly, heatmaps provide you
with a lot of information. But, it is
important to streamline all the data
and put it to the right use.

7. Customer
Behaviour
Without knowing the consumer
behaviour, all our efforts go in vain.

8. "Heatmap"
Fair Idea of Customer Engagement

9. Here is How You
Can Work with
Heatmaps:
Analyze the user-flow on your
siteHave an experience of your
own website
Understand the driving channels
to your site
Heatmaps are like spying on your
users
Bring the CTA (call-to-action)
Figure out what people are
looking for.
Remove the potential barriers
and potential pitfalls

10. It is one of the
most powerful
tools in the
marketer’s
arsenal.
"Heatmap"

11. Thanks YOu
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