SlideShare a Scribd company logo
1 of 20
Myth 1: Inclusive Design is expensive
Myth 1: BUSTED! Inclusive Design can actually improve profit, add value, and increase market appeal. Conducting research with people does not cost much and can help to make sure that you get it right.
Myth 2: Inclusive Design is boring
Myth 2: BUSTED! Inclusive Design can actually leads to innovation. Companies such as Toyota and  Panasonic use it to produce exciting, mainstream designs.
Myth 3: Inclusive Design is only about physical objects
Myth 3: BUSTED! Inclusive Design can be applied to any market sector including services, environments, interfaces, packaging and graphics.
Myth 4: Inclusive Design is only about disability
Myth 4: BUSTED! People can face exclusion in many other ways. Inclusive Design goes beyond disability and can be applied to improve mainstream products and services.
Myth 5: Inclusive Design is only about assistive technology
Myth 5: BUSTED! Inclusive Design is not just about ‘special needs’ design. It is design for the widest possible range of users. A stair lift only helps a few people, whereas an elevator helps everyone.
Myth 6: Inclusive Design is not for me
Myth 6: BUSTED! Everyone can benefit from Inclusive Design including you. It can make products and services easier to use for us all.
Myth 7: Inclusive Design is not concerned with aesthetics
Myth 7: BUSTED! Aesthetics should always be considered. Attractive design and Inclusive Design are not mutually exclusive.
Myth 8: Inclusive Design is for niche markets such as older people
Myth 8: BUSTED! Inclusive Design can open up new markets segments and uncover consumer needs. The niche market today could be the market of tomorrow.
Myth 9: Inclusive Design is just another buzzword
Myth 9: BUSTED! Inclusive Design has a history and a future and many companies are benefitting from a people-centric approach.
Myth 10: Inclusive Design is only about public services
Myth 10: BUSTED! Public services are just one application, but Inclusive Design applies to any design that is used by a large number of people.

More Related Content

Similar to Inclusive Design - Myth busting

Design in public_and_social_innovation
Design in public_and_social_innovationDesign in public_and_social_innovation
Design in public_and_social_innovation
Stéphane VINCENT
 
Request for proposal(RFP) Design project-Singapore-The Future City 2010
Request for proposal(RFP) Design project-Singapore-The Future City 2010Request for proposal(RFP) Design project-Singapore-The Future City 2010
Request for proposal(RFP) Design project-Singapore-The Future City 2010
Anup Jalan
 
New Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the FutureNew Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the Future
Lumiknows Consultancy
 

Similar to Inclusive Design - Myth busting (20)

CityVerve Design Principles and Process
CityVerve Design Principles and ProcessCityVerve Design Principles and Process
CityVerve Design Principles and Process
 
Nuevas reglas de diseño [Historia del diseño - 21]
Nuevas reglas de diseño [Historia del diseño - 21]Nuevas reglas de diseño [Historia del diseño - 21]
Nuevas reglas de diseño [Historia del diseño - 21]
 
Design in public_and_social_innovation
Design in public_and_social_innovationDesign in public_and_social_innovation
Design in public_and_social_innovation
 
Mat Hunter Presentation - Profit from Design
Mat Hunter Presentation - Profit from DesignMat Hunter Presentation - Profit from Design
Mat Hunter Presentation - Profit from Design
 
How Design Theories Evolved from User-Centered Design to Design Thinking.pdf
How Design Theories Evolved from User-Centered Design to Design Thinking.pdfHow Design Theories Evolved from User-Centered Design to Design Thinking.pdf
How Design Theories Evolved from User-Centered Design to Design Thinking.pdf
 
The 10 innovative interiors designer to know
The 10 innovative interiors designer to knowThe 10 innovative interiors designer to know
The 10 innovative interiors designer to know
 
Designing Convergence/Divergence
Designing Convergence/DivergenceDesigning Convergence/Divergence
Designing Convergence/Divergence
 
Request for proposal(RFP) Design project-Singapore-The Future City 2010
Request for proposal(RFP) Design project-Singapore-The Future City 2010Request for proposal(RFP) Design project-Singapore-The Future City 2010
Request for proposal(RFP) Design project-Singapore-The Future City 2010
 
Inclusive Design: Thinking Beyond Accessibility | DCNL 2017
Inclusive Design: Thinking Beyond Accessibility | DCNL 2017Inclusive Design: Thinking Beyond Accessibility | DCNL 2017
Inclusive Design: Thinking Beyond Accessibility | DCNL 2017
 
Design Thinking as new strategic tool
Design Thinking as new strategic toolDesign Thinking as new strategic tool
Design Thinking as new strategic tool
 
Types of digital out of home advertising and its role in India's development
 Types of digital out of home advertising and its role in India's development Types of digital out of home advertising and its role in India's development
Types of digital out of home advertising and its role in India's development
 
New Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the FutureNew Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the Future
 
The Role of Experience Design in Digital Transformation
The Role of Experience Design in Digital TransformationThe Role of Experience Design in Digital Transformation
The Role of Experience Design in Digital Transformation
 
UX Design Jobs - MIT ID Innovation
UX Design Jobs - MIT ID InnovationUX Design Jobs - MIT ID Innovation
UX Design Jobs - MIT ID Innovation
 
What Is Design?
What Is Design?What Is Design?
What Is Design?
 
10 Principles of Design by Dieter Rams for Data Visualization
10 Principles of Design by Dieter Rams for Data Visualization10 Principles of Design by Dieter Rams for Data Visualization
10 Principles of Design by Dieter Rams for Data Visualization
 
Ushering change through telecommunication
Ushering change through telecommunicationUshering change through telecommunication
Ushering change through telecommunication
 
10 Rising Trends of UI/UX Design
10 Rising Trends of UI/UX Design10 Rising Trends of UI/UX Design
10 Rising Trends of UI/UX Design
 
CityVerve Human Centred Design Induction
CityVerve Human Centred Design InductionCityVerve Human Centred Design Induction
CityVerve Human Centred Design Induction
 
POSITION_PAPER_2.0_Apr15
POSITION_PAPER_2.0_Apr15POSITION_PAPER_2.0_Apr15
POSITION_PAPER_2.0_Apr15
 

More from Norwegian Centre for Design and Architecture

More from Norwegian Centre for Design and Architecture (8)

Inclusive Design - Quotes
Inclusive Design - QuotesInclusive Design - Quotes
Inclusive Design - Quotes
 
Inclusive Design - Changing world
Inclusive Design - Changing worldInclusive Design - Changing world
Inclusive Design - Changing world
 
Verden er i stadig forandring
Verden er i stadig forandringVerden er i stadig forandring
Verden er i stadig forandring
 
Jordan case take outs
Jordan case take outsJordan case take outs
Jordan case take outs
 
Save the date for European Business Workshops on Inclusive Design 2012
Save the date for European Business Workshops on Inclusive Design 2012Save the date for European Business Workshops on Inclusive Design 2012
Save the date for European Business Workshops on Inclusive Design 2012
 
The Evolution of Universal Design in Norway
The Evolution of Universal Design in NorwayThe Evolution of Universal Design in Norway
The Evolution of Universal Design in Norway
 
Case Abyss Designdagen2010
Case Abyss Designdagen2010Case Abyss Designdagen2010
Case Abyss Designdagen2010
 
Ben Reason Health Services
Ben Reason Health ServicesBen Reason Health Services
Ben Reason Health Services
 

Recently uploaded

NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...
NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...
NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...
Amil baba
 
如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjWeek 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
joshuaclack73
 
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...
NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...
NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...
Amil baba
 
NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...
NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...
NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...
Amil baba
 
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 

Recently uploaded (20)

NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...
NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...
NO1 Best Best Amil In Rawalpindi Bangali Baba In Rawalpindi jadu tona karne w...
 
如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(BC毕业证书)波士顿学院毕业证成绩单本科硕士学位证留信学历认证
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolio
 
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjWeek 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
 
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
 
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
 
NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...
NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...
NO1 Best Kala Jadu Expert Specialist In Qatar Kala Jadu Expert Specialist In ...
 
Avoid these common UI/UX design mistakes
 Avoid these common UI/UX design mistakes Avoid these common UI/UX design mistakes
Avoid these common UI/UX design mistakes
 
NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...
NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...
NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...
 
Levi's Advertisement and camapign design
Levi's Advertisement and camapign designLevi's Advertisement and camapign design
Levi's Advertisement and camapign design
 
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
 
如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(Birmingham毕业证书)伯明翰大学学院毕业证成绩单本科硕士学位证留信学历认证
 
And that's about to change! (Service Design Drinks Berlin May 2024)
And that's about to change! (Service Design Drinks Berlin May 2024)And that's about to change! (Service Design Drinks Berlin May 2024)
And that's about to change! (Service Design Drinks Berlin May 2024)
 
Naer VR: Advanced Research and Usability Testing Project
Naer VR: Advanced Research and Usability Testing ProjectNaer VR: Advanced Research and Usability Testing Project
Naer VR: Advanced Research and Usability Testing Project
 
CADD 141 - BIRD Scooter - Cup Holder Photos.pdf
CADD 141 - BIRD Scooter - Cup Holder Photos.pdfCADD 141 - BIRD Scooter - Cup Holder Photos.pdf
CADD 141 - BIRD Scooter - Cup Holder Photos.pdf
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-IN
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
 
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
 
Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdf
 

Inclusive Design - Myth busting

  • 1. Myth 1: Inclusive Design is expensive
  • 2. Myth 1: BUSTED! Inclusive Design can actually improve profit, add value, and increase market appeal. Conducting research with people does not cost much and can help to make sure that you get it right.
  • 3. Myth 2: Inclusive Design is boring
  • 4. Myth 2: BUSTED! Inclusive Design can actually leads to innovation. Companies such as Toyota and Panasonic use it to produce exciting, mainstream designs.
  • 5. Myth 3: Inclusive Design is only about physical objects
  • 6. Myth 3: BUSTED! Inclusive Design can be applied to any market sector including services, environments, interfaces, packaging and graphics.
  • 7. Myth 4: Inclusive Design is only about disability
  • 8. Myth 4: BUSTED! People can face exclusion in many other ways. Inclusive Design goes beyond disability and can be applied to improve mainstream products and services.
  • 9. Myth 5: Inclusive Design is only about assistive technology
  • 10. Myth 5: BUSTED! Inclusive Design is not just about ‘special needs’ design. It is design for the widest possible range of users. A stair lift only helps a few people, whereas an elevator helps everyone.
  • 11. Myth 6: Inclusive Design is not for me
  • 12. Myth 6: BUSTED! Everyone can benefit from Inclusive Design including you. It can make products and services easier to use for us all.
  • 13. Myth 7: Inclusive Design is not concerned with aesthetics
  • 14. Myth 7: BUSTED! Aesthetics should always be considered. Attractive design and Inclusive Design are not mutually exclusive.
  • 15. Myth 8: Inclusive Design is for niche markets such as older people
  • 16. Myth 8: BUSTED! Inclusive Design can open up new markets segments and uncover consumer needs. The niche market today could be the market of tomorrow.
  • 17. Myth 9: Inclusive Design is just another buzzword
  • 18. Myth 9: BUSTED! Inclusive Design has a history and a future and many companies are benefitting from a people-centric approach.
  • 19. Myth 10: Inclusive Design is only about public services
  • 20. Myth 10: BUSTED! Public services are just one application, but Inclusive Design applies to any design that is used by a large number of people.