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Service thinking for
health services
Service Thinking
  Contents




Product thinking
Service thinking - 3 imperatives
1.! Services for MS
2.! Access to General Practice
3.! Working with health teams



CONFIDENTIAL    Ben Reason             ben@livework.co.uk   2
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: Product thinking
  Product Thinking



    Product thinking | Henry Ford
    New solutions for empowerment and control created
    from new understanding of individual needs and
    motivations. Insight driven engagemen




CONFIDENTIAL         Ben Reason             ben@livework.co.uk   3
November 2008        live|work studio ltd
                     www.livework.com
Service Thinking: Product thinking
  Product Thinking in Healthcare



    Product thinking in healthcare | National Health Service
    New solutions for empowerment and control created from new
    understanding of individual needs and motivations. Insight
    driven engagemen




CONFIDENTIAL        Ben Reason             ben@livework.co.uk    4
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking




We need to think
about services


CONFIDENTIAL    Ben Reason             ben@livework.co.uk   5
November 2008   live|work studio ltd
                www.livework.com
Service Thinking
  Three imperatives




People
Networks
Sustainability
CONFIDENTIAL          Ben Reason             ben@livework.co.uk   6
November 2008         live|work studio ltd
                      www.livework.com
Service Thinking: People
  Individuals




Treating
people as
individuals
CONFIDENTIAL    Ben Reason             ben@livework.co.uk   7
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: Networks
  Connections




Networks
with better
connections
CONFIDENTIAL    Ben Reason             ben@livework.co.uk   8
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: Sustainability
  Resources




Sustainable
use of
resources
CONFIDENTIAL    Ben Reason             ben@livework.co.uk   9
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: Applied to healthcare
  Three imperatives applied




People
Supporting individuals to manage their health

Networks
Enabling better connections between patients & providers


Sustainability
Resources for providers - skills, tools, teams & collaboration



CONFIDENTIAL        Ben Reason             ben@livework.co.uk    10
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: People
  Individuals




Supporting
individuals to
manage their
health
CONFIDENTIAL    Ben Reason             ben@livework.co.uk   11
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: People
Ealing Primary Care Trust: Services for people living with Multiple Sclerosis




CONFIDENTIAL        Ben Reason             ben@livework.co.uk                   12
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: People
Ealing Primary Care Trust: Services for people living with Multiple Sclerosis




“I live with this 24/7 you
see me once a week”




CONFIDENTIAL        Ben Reason             ben@livework.co.uk                   13
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: People
Component: Referral to ‘your MS’ service




CONFIDENTIAL       Ben Reason             ben@livework.co.uk   14
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: People
Component: Post diagnosis support




CONFIDENTIAL      Ben Reason             ben@livework.co.uk   15
November 2008     live|work studio ltd
                  www.livework.com
Service Thinking: People
Component: An dedicated MS team




CONFIDENTIAL     Ben Reason             ben@livework.co.uk   16
November 2008    live|work studio ltd
                 www.livework.com
Service Thinking: People
Component: Open access to services




CONFIDENTIAL      Ben Reason             ben@livework.co.uk   17
November 2008     live|work studio ltd
                  www.livework.com
Service Thinking: People
Component: Informal telephone based advice




CONFIDENTIAL      Ben Reason             ben@livework.co.uk   18
November 2008     live|work studio ltd
                  www.livework.com
Service Thinking: People
Component: Self monitoring, patient diaries and ongoing reviews




CONFIDENTIAL       Ben Reason             ben@livework.co.uk      19
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: People
Component: Shared information on support services




CONFIDENTIAL      Ben Reason             ben@livework.co.uk   20
November 2008     live|work studio ltd
                  www.livework.com
Service Thinking: People
Deliver: Blueprints for new long term neurological conditions service




CONFIDENTIAL        Ben Reason             ben@livework.co.uk           21
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Networks
  Connections




Better connections
between patients &
providers

CONFIDENTIAL    Ben Reason             ben@livework.co.uk   22
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: Networks
Luton Primary Care Trust Access to General Practice & Primary Care




CONFIDENTIAL       Ben Reason             ben@livework.co.uk         23
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: Networks
Aware - One Service, different needs




CONFIDENTIAL       Ben Reason             ben@livework.co.uk   24
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: Networks
Access - It’s all connected




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   25
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Networks
Referrals - understanding the options




CONFIDENTIAL       Ben Reason             ben@livework.co.uk   26
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: Networks
Transactional - getting what I need the way I need it




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   27
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Networks
Relational - I can feel I’m being taken care of




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   28
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Networks
Compiling themes, issues and needs




CONFIDENTIAL      Ben Reason             ben@livework.co.uk   29
November 2008     live|work studio ltd
                  www.livework.com
Service Thinking: Sustainability
  Resources




Resources for
providers - skills,
tools, teams &
collaboration
CONFIDENTIAL    Ben Reason             ben@livework.co.uk   30
November 2008   live|work studio ltd
                www.livework.com
Service Thinking: Sustainability
Activity: Create, share, develop and select ideas




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   31
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Sustainability
Activity: Co-design with patients




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   32
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Sustainability
Activity: Collaborative team approach




CONFIDENTIAL       Ben Reason             ben@livework.co.uk   33
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: Sustainability
Service Design work process


  1.!Insight                           2. Ideas                        3. Prototype                    4. Delivery

                                       Develop ideas that respond      Quick and effective testing     Developing successful
  Insight into the issues and
                                       to the issues and               of ideas at a small scale for
  opportunities through                                                                                ideas into scalable
                                       opportunities identified.       early learning and
  engagement and                                                                                       solutions.
                                                                       improvement
  observation.




CONFIDENTIAL               Ben Reason             ben@livework.co.uk                                                           34
November 2008              live|work studio ltd
                           www.livework.com
Service Thinking: Sustainability
Activity: Gaining insight into patient needs




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   35
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Sustainability
Activity: Creating and developing new ideas




CONFIDENTIAL       Ben Reason             ben@livework.co.uk   36
November 2008      live|work studio ltd
                   www.livework.com
Service Thinking: Sustainability
Activity: Testing ideas through prototyping




CONFIDENTIAL        Ben Reason             ben@livework.co.uk   37
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking: Sustainability
Activity: Blueprinting for delivery




CONFIDENTIAL         Ben Reason             ben@livework.co.uk   38
November 2008        live|work studio ltd
                     www.livework.com
Service Thinking: Applied to healthcare
  Three imperatives applied




People
New solutions for health equality, empowerment and choice created from new
understanding of individual needs and motivations.

Networks
Improved patient journeys & pathways through experience based design.
Innovation of new health ecologies that make new connections or integrate

services in different ways.

Sustainability
Development of the capability of health providers to engage users, improve
services and innovation new solutions through development of skills, tools, teams


CONFIDENTIAL        Ben Reason             ben@livework.co.uk                       39

& collaboration
November 2008       live|work studio ltd
                    www.livework.com
Service Thinking




Thank you



CONFIDENTIAL    Ben Reason             ben@livework.co.uk   40
November 2008   live|work studio ltd
                www.livework.com
Contact

                                                                    “I am quite sure that as a client of live|
Ben Reason                                                          work we have been particularly challenging
                                                                    at times, but their professionalism and
Director - Public & Sustainability                                  belief in what is right for the customer
                                                                    always remains at the forefront of our work
                                                                    together.
Livework Studio Limited                                             The testament to their work is the extent to
                                                                    which our organisation is now using either
4th Floor                                                           their teams or their methodologies.
                                                                    In summary they are a great team of
118 Commercial Street                                               talented people who deliver a fabulous
                                                                    service and I would recommend them
London                                                              highly.”
E1 6NF
                                                                    Jo Howard
                                                                    Director of Product and Marketing
                                                                    Experian Business Information

ben@livework.co.uk


Studio: 020 7377 9620




CONFIDENTIAL            Ben Reason             ben@livework.co.uk                                                  41
November 2008           live|work studio ltd
                        www.livework.com

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Ben Reason Health Services

  • 2. Service Thinking Contents Product thinking Service thinking - 3 imperatives 1.! Services for MS 2.! Access to General Practice 3.! Working with health teams CONFIDENTIAL Ben Reason ben@livework.co.uk 2 November 2008 live|work studio ltd www.livework.com
  • 3. Service Thinking: Product thinking Product Thinking Product thinking | Henry Ford New solutions for empowerment and control created from new understanding of individual needs and motivations. Insight driven engagemen CONFIDENTIAL Ben Reason ben@livework.co.uk 3 November 2008 live|work studio ltd www.livework.com
  • 4. Service Thinking: Product thinking Product Thinking in Healthcare Product thinking in healthcare | National Health Service New solutions for empowerment and control created from new understanding of individual needs and motivations. Insight driven engagemen CONFIDENTIAL Ben Reason ben@livework.co.uk 4 November 2008 live|work studio ltd www.livework.com
  • 5. Service Thinking We need to think about services CONFIDENTIAL Ben Reason ben@livework.co.uk 5 November 2008 live|work studio ltd www.livework.com
  • 6. Service Thinking Three imperatives People Networks Sustainability CONFIDENTIAL Ben Reason ben@livework.co.uk 6 November 2008 live|work studio ltd www.livework.com
  • 7. Service Thinking: People Individuals Treating people as individuals CONFIDENTIAL Ben Reason ben@livework.co.uk 7 November 2008 live|work studio ltd www.livework.com
  • 8. Service Thinking: Networks Connections Networks with better connections CONFIDENTIAL Ben Reason ben@livework.co.uk 8 November 2008 live|work studio ltd www.livework.com
  • 9. Service Thinking: Sustainability Resources Sustainable use of resources CONFIDENTIAL Ben Reason ben@livework.co.uk 9 November 2008 live|work studio ltd www.livework.com
  • 10. Service Thinking: Applied to healthcare Three imperatives applied People Supporting individuals to manage their health Networks Enabling better connections between patients & providers Sustainability Resources for providers - skills, tools, teams & collaboration CONFIDENTIAL Ben Reason ben@livework.co.uk 10 November 2008 live|work studio ltd www.livework.com
  • 11. Service Thinking: People Individuals Supporting individuals to manage their health CONFIDENTIAL Ben Reason ben@livework.co.uk 11 November 2008 live|work studio ltd www.livework.com
  • 12. Service Thinking: People Ealing Primary Care Trust: Services for people living with Multiple Sclerosis CONFIDENTIAL Ben Reason ben@livework.co.uk 12 November 2008 live|work studio ltd www.livework.com
  • 13. Service Thinking: People Ealing Primary Care Trust: Services for people living with Multiple Sclerosis “I live with this 24/7 you see me once a week” CONFIDENTIAL Ben Reason ben@livework.co.uk 13 November 2008 live|work studio ltd www.livework.com
  • 14. Service Thinking: People Component: Referral to ‘your MS’ service CONFIDENTIAL Ben Reason ben@livework.co.uk 14 November 2008 live|work studio ltd www.livework.com
  • 15. Service Thinking: People Component: Post diagnosis support CONFIDENTIAL Ben Reason ben@livework.co.uk 15 November 2008 live|work studio ltd www.livework.com
  • 16. Service Thinking: People Component: An dedicated MS team CONFIDENTIAL Ben Reason ben@livework.co.uk 16 November 2008 live|work studio ltd www.livework.com
  • 17. Service Thinking: People Component: Open access to services CONFIDENTIAL Ben Reason ben@livework.co.uk 17 November 2008 live|work studio ltd www.livework.com
  • 18. Service Thinking: People Component: Informal telephone based advice CONFIDENTIAL Ben Reason ben@livework.co.uk 18 November 2008 live|work studio ltd www.livework.com
  • 19. Service Thinking: People Component: Self monitoring, patient diaries and ongoing reviews CONFIDENTIAL Ben Reason ben@livework.co.uk 19 November 2008 live|work studio ltd www.livework.com
  • 20. Service Thinking: People Component: Shared information on support services CONFIDENTIAL Ben Reason ben@livework.co.uk 20 November 2008 live|work studio ltd www.livework.com
  • 21. Service Thinking: People Deliver: Blueprints for new long term neurological conditions service CONFIDENTIAL Ben Reason ben@livework.co.uk 21 November 2008 live|work studio ltd www.livework.com
  • 22. Service Thinking: Networks Connections Better connections between patients & providers CONFIDENTIAL Ben Reason ben@livework.co.uk 22 November 2008 live|work studio ltd www.livework.com
  • 23. Service Thinking: Networks Luton Primary Care Trust Access to General Practice & Primary Care CONFIDENTIAL Ben Reason ben@livework.co.uk 23 November 2008 live|work studio ltd www.livework.com
  • 24. Service Thinking: Networks Aware - One Service, different needs CONFIDENTIAL Ben Reason ben@livework.co.uk 24 November 2008 live|work studio ltd www.livework.com
  • 25. Service Thinking: Networks Access - It’s all connected CONFIDENTIAL Ben Reason ben@livework.co.uk 25 November 2008 live|work studio ltd www.livework.com
  • 26. Service Thinking: Networks Referrals - understanding the options CONFIDENTIAL Ben Reason ben@livework.co.uk 26 November 2008 live|work studio ltd www.livework.com
  • 27. Service Thinking: Networks Transactional - getting what I need the way I need it CONFIDENTIAL Ben Reason ben@livework.co.uk 27 November 2008 live|work studio ltd www.livework.com
  • 28. Service Thinking: Networks Relational - I can feel I’m being taken care of CONFIDENTIAL Ben Reason ben@livework.co.uk 28 November 2008 live|work studio ltd www.livework.com
  • 29. Service Thinking: Networks Compiling themes, issues and needs CONFIDENTIAL Ben Reason ben@livework.co.uk 29 November 2008 live|work studio ltd www.livework.com
  • 30. Service Thinking: Sustainability Resources Resources for providers - skills, tools, teams & collaboration CONFIDENTIAL Ben Reason ben@livework.co.uk 30 November 2008 live|work studio ltd www.livework.com
  • 31. Service Thinking: Sustainability Activity: Create, share, develop and select ideas CONFIDENTIAL Ben Reason ben@livework.co.uk 31 November 2008 live|work studio ltd www.livework.com
  • 32. Service Thinking: Sustainability Activity: Co-design with patients CONFIDENTIAL Ben Reason ben@livework.co.uk 32 November 2008 live|work studio ltd www.livework.com
  • 33. Service Thinking: Sustainability Activity: Collaborative team approach CONFIDENTIAL Ben Reason ben@livework.co.uk 33 November 2008 live|work studio ltd www.livework.com
  • 34. Service Thinking: Sustainability Service Design work process 1.!Insight 2. Ideas 3. Prototype 4. Delivery Develop ideas that respond Quick and effective testing Developing successful Insight into the issues and to the issues and of ideas at a small scale for opportunities through ideas into scalable opportunities identified. early learning and engagement and solutions. improvement observation. CONFIDENTIAL Ben Reason ben@livework.co.uk 34 November 2008 live|work studio ltd www.livework.com
  • 35. Service Thinking: Sustainability Activity: Gaining insight into patient needs CONFIDENTIAL Ben Reason ben@livework.co.uk 35 November 2008 live|work studio ltd www.livework.com
  • 36. Service Thinking: Sustainability Activity: Creating and developing new ideas CONFIDENTIAL Ben Reason ben@livework.co.uk 36 November 2008 live|work studio ltd www.livework.com
  • 37. Service Thinking: Sustainability Activity: Testing ideas through prototyping CONFIDENTIAL Ben Reason ben@livework.co.uk 37 November 2008 live|work studio ltd www.livework.com
  • 38. Service Thinking: Sustainability Activity: Blueprinting for delivery CONFIDENTIAL Ben Reason ben@livework.co.uk 38 November 2008 live|work studio ltd www.livework.com
  • 39. Service Thinking: Applied to healthcare Three imperatives applied People New solutions for health equality, empowerment and choice created from new understanding of individual needs and motivations. Networks Improved patient journeys & pathways through experience based design. Innovation of new health ecologies that make new connections or integrate services in different ways. Sustainability Development of the capability of health providers to engage users, improve services and innovation new solutions through development of skills, tools, teams CONFIDENTIAL Ben Reason ben@livework.co.uk 39 & collaboration November 2008 live|work studio ltd www.livework.com
  • 40. Service Thinking Thank you CONFIDENTIAL Ben Reason ben@livework.co.uk 40 November 2008 live|work studio ltd www.livework.com
  • 41. Contact “I am quite sure that as a client of live| Ben Reason work we have been particularly challenging at times, but their professionalism and Director - Public & Sustainability belief in what is right for the customer always remains at the forefront of our work together. Livework Studio Limited The testament to their work is the extent to which our organisation is now using either 4th Floor their teams or their methodologies. In summary they are a great team of 118 Commercial Street talented people who deliver a fabulous service and I would recommend them London highly.” E1 6NF Jo Howard Director of Product and Marketing Experian Business Information ben@livework.co.uk Studio: 020 7377 9620 CONFIDENTIAL Ben Reason ben@livework.co.uk 41 November 2008 live|work studio ltd www.livework.com