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THE WORLD IS
CHANGING
HOW WILL WE
RESPOND?
Environmental change does not just
affect the environment … it affects
people
There are babies born today who will
live to be 100 …
… and those who will die before their
parents
The poorest neighbourhoods contain
3 times the number of fast food
outlets than richer neighbourhoods
While the fresh produce is twice as
expensive
80 % of family purchasing decisions
are made by women
Source: Innovating with People – The Business
of Inclusive Design, Norwegian Design Council
But … 83 % of the creative industry
are men
Source: Innovating with People – The Business of Inclusive Design
Norwegian Design Council
The typical professional is digitally
interrupted every three minutes
Source: International Communication Association
Only 13% of the American public
believes that technology products are
easy to use
Source: Philips Index (2004)
13 % of the world’s population is
aged 60 or over
The estimated growth is 3% every
year ahead
Source: United Nations report: The World
at Six Billion
7,498,384,937 people
According to the US Census Bureau projection (9/11-2018)
974,790,042 older people

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Inclusive Design - Changing world