Instructions: 1. Project Assignment Outline“Decision level of the business organisation – A Case Study” A typical hierarchical business will have three (3) broad levels of organizational decision-making from the top to the bottom. Each organizational level exhibits different information requirements characteristics in terms of the decision timeframes, certainty, risk, responsiveness, information structure and application of technology. These decision-making levels are characterized by information systems that are different in design and composition because of the level-specific goals of the information systems at each level of the hierarchy. The decision-making levels are highly significant in terms of system thinking, since the purpose of processing data is to produce information for decision making. 1. Discuss the nature and type of information required at each level of decision making within a typical organization hierarchy. Link this to the various Information systems used by organizations such as Transaction Processing, Management Information and Executive Decision Support systems. Hints 1: operational information a. Lower level management b. Transactional processing system (TPS) c. Day-today operations or activities d. Leger entries or journal entries e. Follow established policy or guidelines f. Easy decision g. Structured decision/programme decision h. Operation information is required in decision such as credit granting 2: Tactical information i. Middle level management j. Management information system(MIS) k. Decision support system(DSS) l. Semi-structured decision 3: Strategic information m. Top level management or highest level of management n. Decision support system o. Executive information system p. Future oriented q. Understand decision non-programming decision r. Ill-defined and difficult decision s. It contains many variables t. Strategies: information is required in decision such as merger or acquisition 2. Consider and suggest three possible information sources that could be used to provide data and information for decision making. Consider how such sources of information may be extracted from the environment and how reliable these information sources are. Internet sources e.g. Stock level or inventory level, database –required by the lower level management – more for operation External sources e.g. economics outlook of a country – required by the highest level of management – more for planning purpose Primary sources of information Secondary sources of information Tertiary sources of information (Anon., n.d.) 3. What are the desired qualities of information at each level of the organizational hierarchy? Discuss the granularity aspects of information for the different levels of management in an organization. Qualitative characteristics of information – information has qualities and it depends on 1. Accurate – freedom of errors 2. Complete – nothing should be omitted 3. Relevance – level of management .

1. Instructions:
1. Project Assignment Outline“Decision level of the business
organisation – A Case Study”
A typical hierarchical business will have three (3) broad levels
of organizational decision-making from the top to the bottom.
Each organizational level exhibits different information
requirements characteristics in terms of the decision
timeframes, certainty, risk, responsiveness, information
structure and application of technology. These decision-making
levels are characterized by information systems that are
different in design and composition because of the level-
specific goals of the information systems at each level of the
hierarchy. The decision-making levels are highly significant in
terms of system thinking, since the purpose of processing data
is to produce information for decision making.
1. Discuss the nature and type of information required at each
level of decision making within a typical organization
hierarchy.
Link this to the various Information systems used by
organizations such as Transaction Processing, Management
Information and Executive Decision Support systems.
Hints
1: operational information
a. Lower level management
b. Transactional processing system (TPS)
c. Day-today operations or activities
d. Leger entries or journal entries
e. Follow established policy or guidelines

2. f. Easy decision
g. Structured decision/programme decision
h. Operation information is required in decision such as credit
granting
2: Tactical information
i. Middle level management
j. Management information system(MIS)
k. Decision support system(DSS)
l. Semi-structured decision
3: Strategic information
m. Top level management or highest level of management
n. Decision support system
o. Executive information system
p. Future oriented
q. Understand decision non-programming decision
r. Ill-defined and difficult decision
s. It contains many variables
t. Strategies: information is required in decision such as merger
or acquisition
2. Consider and suggest three possible information sources that
could be used to provide data and information for decision
making.
Consider how such sources of information may be
extracted from the environment and how reliable these
information sources are.
Internet sources e.g. Stock level or inventory level, database –
required by the lower level management – more for operation
External sources e.g. economics outlook of a country – required
by the highest level of management – more for planning purpose
Primary sources of information
Secondary sources of information
Tertiary sources of information (Anon., n.d.)

3. 3. What are the desired qualities of information at each level of
the organizational hierarchy?
Discuss the granularity aspects of information for the
different levels of management in an organization.
Qualitative characteristics of information – information has
qualities and it depends on
1. Accurate – freedom of errors
2. Complete – nothing should be omitted
3. Relevance – level of management
4. Reliable
5. Detailed
6. Summarised
7. Timeliness – information has time values – information that
is current, the values increase. On the other hand, information
that is older, the values decrease.
4. Are these desirable characteristics different at each level
or are there any common desirable characteristics?
What is the significance of detailed versus consolidated
data to management at the different levels of management?
S. NO
Qualitative characteristic of information
Lower level (operational)
Middle level(Tactical)
Top level (strategic level)
1
Accurate information
High
Medium
low
2
Real-time information
High

4. Medium
Low
3
Historical information
Low
Medium
high
4
Planning information
Low
Medium
high
5
Operational information
High
Medium
Low
6
Summarised information
Low
Medium
High
7
Detailed information
High
Medium
Low
8
Current information
High
Medium
Low
9

5. 10
5. How would you define the importance of decision making
at each level of organizational hierarchy?
Discuss the impact of decision making at the various levels
(top, middle-, supervisory-levels).
S. NO
Type of decision
Lower level (operational)
Middle level(Tactical)
Top level (strategic level)
1
Structured decision
High
Medium
Low
2
Programmed decision
Medium

6. 3
Unstructured decision
Medium
4
Non- programmed decision
Medium
5
Ill-defined decision
Medium
6
Decision that follow established guidelines or policy
Medium
7
Decision that contain many variables
Medium
8
Easy to make decision
Medium

7. 9
Difficult decision
10
Planning decision
11
Control decision
12
Operation decision
The assignment should be presented as a short informal report,
of around 2000 words in length. Do not forget page numbers,
title, your name, and the quality of the presentation of the
assignment. The report should be well referenced and formatted
in accordance with the Harvard Referencing system.
Note: Each section does not need to be long, but it does need to
demonstrate that you are acquainted with your chosen
organization’s business, and have thought about how it works.
On the other hand, you are not expected to be an expert on the
business – most of the information that you will need to
complete this assignment will be found through a combination
of looking carefully at your chosen organizations’ websites,
lecture notes, textbooks and journal articles).
The coursework is due on 5th Jan 2018 Singapore Timing

8. 1. Marking Criteria
Marking Scheme for individual assignment (assessment criteria)
Making Criteria
Allocated Mark
Awarded Mark
1.
Discuss the nature and type of information required at each
level of decision making within a typical organization
hierarchy.
Link this to the various Information systems used by
organizations such as Transaction Processing, Management
Information and Executive Decision Support systems.
20
2
Consider and suggest three possible information sources that
could be used to provide data and information for decision
making.
Consider how such sources of information may be
extracted from the environment and how reliable these
information sources are.
20
3
What are the desired qualities of information at each level of
the organizational hierarchy?
Discuss the granularity aspects of information for the different
levels of management in an organization.
20
4
Are these desirable characteristics different at each level or are
there any common desirable characteristics?

9. What is the significance of detailed versus consolidated data to
management at the different levels of management?
20
5
How would you define the importance of decision making at
each level of organizational hierarchy?
Discuss the impact of decision making at the various levels
(top, middle-, supervisory-levels).
20
Total:
100
Note: Students are not allowed to send any draft to the
Lecturer’s for comments and its not allowed. This is an
Assignment which test student’s ability to interpreting the
questions correctly and to find the appropriate answers to the
questions
3. Assessment Criteria
Marks
Assessment Criterion
80% & above
• Compelling and well structured report with relevant message
& information
• Comprehensive and detailed explanation
• Clear signs of sophisticated understanding of the theme under
discussion
• Excellent articulation of points/views/comments
• Independent analysis, observations and comments
• Very good in terms of comprehensiveness and clarity
70% - 79%
• Good effort and evidence of research and application

10. • Clear and covers the obvious points coherently presented
• Some effort at use of independent judgment and external
sources of information.
• Good use of external sources to support points brought up
• Signs of independent analysis
• Variety of sources appropriately analysed, applied and
discussed
60% - 69%
• Effort in covering important points mostly gathered from
textbook and lecture notes
• Scattered efforts at using information gathered from external
sources mostly with a purpose and sometimes with no clear
purpose
• Some independent contributions and thoughts
• Shows evidence of organize arguments in logical manner
50% - 59%
• Facts mostly reproduced from the source
• Addressed the purpose of the report and assignment task
• Some efforts at independent contributions/thoughts
• Simplistic or slightly unstructured /confused presentation
49% and below
• Demonstrates low level of understanding
• Fails to present relevant points satisfactorily to answer the
specific questions
• Confused presentation and unclear language
• Produces chunks of information from the sources with no
signs of having assimilated the information
2. A Guide to Referencing
The work should make use of the Harvard Referencing System.
It is important that you cite
correctly, and that you cite individual web pages in the correct
format.

11. Instruction
3. Late Submission will not be entertained.
4. Your assignment should include cover sheet, table of
contents page. The total number of words should be between
2000 to 2200 words. Format of the report should be Arial, size
12 and double line spacing using Harvard references.
5. In cases where plagiarism and collusion is detected zero(0)
mark will be awarded.
Page 2
of 6
Google Analytics – Term Project Template
Student Instructions
This template is to be used in lieu of a Word document only IF
YOU WISH.
If you have already started your project, you do not need to
transfer the content to this template if you don’t want to.
You are responsible for formatting this template to suit your
needs. Design changes are not required but can be used to
enhance the presentation of the content.
You can alter this template in any way you see fit – it is only
meant as a guide.
You are expected to write logically. If you’re able to write
logically in point form, that is okay but I suspect that, in many
areas, this wouldn’t be the most effective writing method.
You are NOT required to fill in each slide. The mandatory parts
of the project are marked as such. Delete and/or add slides as
needed.
You are responsible for choosing the most compelling pieces of
data you can find that have meaningful implications for the
company.
Visuals to support your data can be good but are not always
necessary. For example, if mobile bounce rate is 70%, you
don’t need a pie chart to illustrate that. Just say it. Remember

12. – do not include screenshots from Google Analytics – create
custom graphs and charts instead. DO include screenshots from
your client’s website where it will help you illustrate a point.
Client Name
Student Name:
Data date range:
Data Filter (eg. Custom Segment used):
Google Analytics Term Project: MGMT5074/Gray
Audience Dimensions
Space for visual support if needed
Data Finding:
Implications:
Recommendations:
Audience Dimensions
Space for visual support if needed
Data Finding:

13. Implications:
Recommendations:
Content Dimensions
Space for visual support if needed
Data Finding:
Implications:
Recommendations:
Content Dimensions
Space for visual support if needed
Data Finding:
Implications:
Recommendations:
URL Naming Convention
Space for visual support if needed
Existing URL Naming Convention:

14. What’s the Problem:
Recommendation & Rationale:
Meta Titles
Space for visual support if needed
Existing Meta Title(s):
What’s the Problem:
Recommendation & Rationale:
Meta Descriptions
Space for visual support if needed
Existing Meta Description(s):
What’s the Problem:
Recommendation & Rationale:

15. Other Technical SEO Issues
Space for visual support if needed
Data Finding:
Implications:
Recommendations:
Content Generation
*Mandatory Section*
Content Idea 1
Space to describe your content idea
Research to support your idea:
(could include any of the following: keyword research, internet
topic research, competitive/company research, existing site
content).
Content Idea 2
Space to describe your content idea
Research to support your idea:
(could include any of the following: keyword research, internet
topic research, competitive/company research, existing site
content).

16. Backlink Analysis
*Mandatory Section*
Backlink Profile Comparison
*don’t forget that a competitor can be a website ranking online
for the same keywords your client would want to rank for
Website Linking To Your Client/Competitor:
Website Linking To Your Client/Competitor:
Website Linking To Your Client/Competitor:
Open Site Explorer (Compare Link Metrics)External Equity-
Passing LinksFollowed Linking Root DomainsYour
ClientCompetitor 1Competitor 2
Commentary on above:

17. Backlink Building Ideas
Backlink Idea 1 & Rationale
How Will Your Client Build This Relationship?
Backlink Idea 2 & Rationale
How Will Your Client Build This Relationship?
User Experience Testing
*Mandatory Section*
UserTesting.com Test Plan
Research Objective:
Tester Audience:

18. 4-5 Tasks for Testers to Complete:
4-5 Questions for Testers to Answer:
UserTesting.com Test Results
Summary of Findings:
Summary of Recommendations:
Links to 3 Fully Annotated Testing Videos: