Business Information Systems Group Assignment - I This Assignment will be marked out of 20 and is worth 20% of your Final Grade · Groups will be self-selected teams of 3-4 students. You are encouraged to form or join a group as soon as possible. · Due date and time: One member of the group must submit a copy of the report in Blackboard, by the due date – that is, by midnight on the day of the first class after Reading Week (that is, the day of the mid-term test) Topic: A Case Study: Information Systems in [Organization X] Select an organization (business, not-for-profit, institution, etc.) and interview a senior executive (e.g. the Owner, CEO, CIO or other senior officer) about his or her company’s use of Information Systems. Your goal is to write a case study of how they use information systems to better manage their enterprise to achieve their strategic or tactical objective. You will need to select an organization and executive willing to be interviewed then do some research on his or her company. Then you will develop a list of questions for your interview. Then do the interview. Based on what you learn, you may want to do some additional research and analysis before writing your case study paper. When you meet, you will want to learn something about their business. How do they use information systems in general? What has been their recent focus? What problems are they trying to solve and how have they gone about solving them? Are they happy with the results? What have they learned? What are their plans for the future? Your case study should start with a summary of what the business is all about. It should then deal with how it uses information systems and it should end with your group’s observations and analysis. What are YOUR conclusions? Do you have any recommendations? Your Group’s Paper: Submit your written report (i.e. MS Word .doc file), in Blackboard, before the due date. The report should be double-spaced and use the following format: · Cover page – (list the names of ALL group members) · Executive Summary - an overview / summary of your report · Introduction – What does the reader need to know before reading the report? · Overview of Company · Business / Industry Context · Company’s Objectives · Company’s information Systems (what problem are they trying to solve?) · Observations (the executive’s and your team’s) · Your thoughts … and analysis. · Your conclusions and / or recommendations · Works Cited - this is an academic assignment … remember to properly cite and credit your sources. If you’re not sure how to do this, see me or talk with someone in the library. Not counting the cover page, the written report should be at least 15 and no more than 30 pages – and should include ALL of the above sections. The apparent level of effort, thoroughness and completeness when doing the case analysis will be a major component in the evaluation of your submission. PLEASE NOTE THAT ALL GROUP MEMBERS ARE RESPONSIBLE FO ...

1. Business Information Systems
Group Assignment - I
This Assignment will be marked out of 20 and is worth 20% of
your Final Grade
· Groups will be self-selected teams of 3-4 students. You are
encouraged to form or join a group as soon as possible.
· Due date and time: One member of the group must submit a
copy of the report in Blackboard, by the due date – that is, by
midnight on the day of the first class after Reading Week (that
is, the day of the mid-term test)
Topic: A Case Study: Information Systems in [Organization X]
Select an organization (business, not-for-profit, institution, etc.)
and interview a senior executive (e.g. the Owner, CEO, CIO or
other senior officer) about his or her company’s use of
Information Systems.
Your goal is to write a case study of how they use information
systems to better manage their enterprise to achieve their
strategic or tactical objective.
You will need to select an organization and executive willing to
be interviewed then do some research on his or her company.
Then you will develop a list of questions for your interview.
Then do the interview. Based on what you learn, you may want
to do some additional research and analysis before writing your
case study paper.
When you meet, you will want to learn something about their
business. How do they use information systems in general?
What has been their recent focus? What problems are they
trying to solve and how have they gone about solving them? Are

2. they happy with the results? What have they learned? What are
their plans for the future?
Your case study should start with a summary of what the
business is all about. It should then deal with how it uses
information systems and it should end with your group’s
observations and analysis. What are YOUR conclusions? Do you
have any recommendations?
Your Group’s Paper:
Submit your written report (i.e. MS Word .doc file), in
Blackboard, before the due date. The report should be double-
spaced and use the following format:
· Cover page – (list the names of ALL group members)
· Executive Summary - an overview / summary of your report
· Introduction – What does the reader need to know before
reading the report?
· Overview of Company
· Business / Industry Context
· Company’s Objectives
· Company’s information Systems (what problem are they trying
to solve?)
· Observations (the executive’s and your team’s)
· Your thoughts … and analysis.
· Your conclusions and / or recommendations
· Works Cited - this is an academic assignment … remember to
properly cite and credit your sources. If you’re not sure how to
do this, see me or talk with someone in the library.
Not counting the cover page, the written report should be at
least 15 and no more than 30 pages – and should include ALL of
the above sections.
The apparent level of effort, thoroughness and completeness
when doing the case analysis will be a major component in the
evaluation of your submission.

3. PLEASE NOTE THAT ALL GROUP MEMBERS ARE
RESPONSIBLE FOR THE FULL CONTENT OF THE
ASSIGNMENT SUBMITTED. IN PARTICULAR, IF ANY
PART OF THE ASSIGNMENT IS PLAGIARIZED, ALL
GROUP MEMBERS WILL BE PENALIZED UNDER ######’S
ACADEMIC REGULATIONS. NO STUDENT WILL BE
EXEMPT FOR THE REASON THAT HE/SHE WAS NOT THE
PERSON RESPONSIBLE FOR COMPLETING THAT
PORTION OF THE ASSIGNMENT.
Marks:
This assignment is worth 20 marks – 20% of your total mark for
this course – broken down as follows:
Up to 5 Marks
Background / Description of the Business
Up to 5 Marks
Description of Information Systems used by the business
Up to 5 Marks
Analysis / Conclusions / Recommendations
Up to 5 Marks
Overall Quality of Written Report
1 – If the assignment is submitted late, 2 marks will be
deducted for each day it is late.
2 - Everyone in the group receives the same mark.
3 – One member of the group MUST submit the assignment in
Blackboard by the due date.
2

4. Assignment 6
Assignment: Prepare a Marketing Research Plan
Scenario:
The car sharing business has grown in popularity throughout the
world in densely populated
major city centers. Over the past few years, U Drive Transport
Company has dominated the
United States marketplace as a premier car sharing business.
You have recently accepted a job
with U Drive Transport as a marketing associate to help the
company expand into the global
marketing environment. To familiarize yourself with the car
sharing business, visit the websites
of competitors of U Drive Transport:
● Perform a search using the terms “car sharing” on the
Internet. Research two
competitors to UDT Company.
Following the Marketing Research Plan, prepare a 2–3 page
marketing research plan that will

5. give the owners of U Drive Transport the information they need
to make an investment decision
in the global marketplace. Make sure to include a separate title
and references page (your last
page), as well as use APA format and citation style. Execute the
following checklist to complete
this Assignment:
Checklist:
video icon.
he Global Marketplace by visiting:
http://www.state.gov/countries
attention, choose one (1)
country within your chosen region. Within the country, locate
one (1) major city center to
conduct marketing research to understand the opportunities and
threats within the
market.
understand about the

6. strengths and weaknesses of U Drive Transport, prepare exactly
three marketing
research (problem/opportunity) questions for your marketing
research plan.
marketing research plan design
following the example below.
page
(your last page) in
addition to your 2–3 page paper, as well as format your paper
using APA format and
style.
Directions for Submitting this Assignment:
http://extmedia.kaplan.edu/business/AB219/1403C/Misc/Unit6/
U6_Marketing_Research_Plan_Proposal.pdf
http://extmedia.kaplan.edu/business/GM543/GM543_1402D/MU
LTIMEDIA/APA_Tutorial/presentation.html
http://www.state.gov/countries/
http://extmedia.kaplan.edu/business/GM543/GM543_1402D/MU
LTIMEDIA/APA_Tutorial/presentation.html

7. Review the grading rubric below before beginning this activity.
For additional help with
your writing and APA citation, please visit the Kaplan
University Writing Center. Compose
your Assignment as a Microsoft Word document and save it as
(Example: TAllen-MT219
Assignment-Unit 6.docx). Submit your file by selecting the Unit
6: Assignment Dropbox by
the end of Unit 6.
Unit 6 Assignment Percent
possible
Points
possible
Points
Earned
Comments
Content per Checklists 100% 50
Answer provides complete
information demonstrating
analysis and critical
thinking:
80%

8. Based on chosen country
and one major city within
that country, prepares
exactly three questions to
inform the research plan.
10
Student includes all
required sections of the
plan according to the
example provided
including: introduction,
purpose, research process
and questions, research
design, primary and
secondary data used,
sampling procedures, data
collection method and
data analysis,
presentation of report,
follow-up and references.
30
Subtotal:

9. 40
Provides 2–3 pages (also
includes a title and
references page) using
correct grammar, spelling,
and APA format and
citation style.
20%
10
Percent Total
Points
possible
Your Assignment Score: 100% 50

10. By: Sean Doyle & Martin McDermott
AB/MT219: Marketing
Marketing Research Plan Proposal Example
Client Name: ZMX Global, Inc.
Brand: Bon Vivant: Organic Gourmet
1

11. Marketing Research Plan Proposal
Introduction
Headquartered in New York City, ZMX Global, Inc. is a large
global food company
operating in over 51 countries around the world. Most
commonly known as a fine foods
company, ZMX Global, Inc. has an impressively unparalleled
portfolio of brands and
products with an international appeal. ZMX Global, Inc. focuses
on providing exquisite
culinary products to consumers by being the top purveyor of
premium quality ingredients to
the finest food retailers in the world. One renowned brand
owned by ZMX Global, Inc.,
known as Bon Vivant, provides the highest quality frozen foods
in the retail marketplace.
Bon Vivant produces frozen entrées to meet the needs of
consumers in the market for frozen
readymade meals.
Purpose Statement
Through conducting secondary research, the ZMX Global, Inc.

12. marketing team has
identified a steady demand for organic foods in the consumer
marketplace in the U.S.A.
(Beesley, 2009). Based on this trend, the marketing team has
created a preliminary product
line idea called Bon Vivant Organic Gourmet, a readymade
frozen organic food product
offering. The purpose of this marketing research plan proposal
is to present a process for
collecting and analyzing data that will be used to determine the
need for a new frozen organic
food product line in the consumer marketplace. The proposed
marketing research will
provide insightful decision-making information to assist ZMX
Global, Inc. leadership in
determining the value in moving forward with the development
of the Bon Vivant Organic
Gourmet product line (Lamb et al., 2014).
Marketing Research Process
Upon approval by ZMX Global, Inc. leadership, this marketing
research project will
be assigned to the Frozen Foods Product Manager for
completion, and a budget will be

13. 2
finalized for consideration. This proposed research design is
cost efficient and can be
executed within a two week time period if funded.
Research Questions
The following marketing research problem and opportunity
questions inform the
research design specifications for this project:
1. Is there a demand for an organic frozen food product line in
the consumer marketplace?
2. What type of consumer would purchase a frozen organic food
meal?
3. What geographic locations will result in volume sales of
readymade frozen organic meals?
Planning the Research Design
Both quantitative and qualitative analysis will be conducted
using the following types

14. of data:
Secondary Data. To be collected from the innumerable
resources inside and outside
of the organization, secondary data will be used to assist in
answering the research questions.
Secondary data deriving from inside the organization will
consist of product testing results
and a white paper on organic food trends produced by the
research and development team.
Outside secondary data will be collected from governmental
agencies, trade and industry
associations, news media, resources on the Internet, reports
from marketing research
aggregators, and academic journal publications (Lamb et al.,
2014).
Primary Data. The collection of primary data is essential to
answer the research
problem and opportunity questions for this study. As stated by
Lamb et al. (2014), "primary
data, or data collected for the first time, are used for solving the
particular problem under
investigation" (Lamb et al., 2014, p. 142). Two methods of
primary data collection will be

15. used to inform this study, including:
Mall Intercept Interviews. A type of survey research, the mall
intercept survey is
conducted in the common area of a retail location to attain
personal opinions and insights into
the idea of a readymade frozen organic meal product offering. A
minimum of 100 mall
3
intercept interviews will be conducted to increase the validity
and reliability of the data
collected.
Questionnaire. A mix of open-ended, closed-ended, and scaled-
response questions
will be developed to attain a "rich array of information based on
the respondent's frame of
reference" (Lamb et al., 2014, p.145).
Specifying the Sampling Procedures
A convenience sample will be identified from the universe
population of consumers.
A convenience sample is a type of nonprobability sampling

16. procedure, which is defined as
"any sample in which little or no attempt is made to get a
representative cross section of the
population" (Lamb et al., 2014, p.148). The use of a
convenience sample in this study will
significantly reduce costs in conducting the necessary research
Collecting the Data
The collection of data will occur within various major city
centres and highly
populated suburban areas in 5 states throughout the United
States of America, including New
York, California, Texas, Illinois, and Florida. This laborious
data collection process will
require the use of subcontracted field service firms that
specialize in interviewing respondents
in the identified geographic locations (Lamb et al., 2014).
Analyzing the Data
Subsequent to collecting data, the marketing team will work
collectively to analyze
the data using techniques common to research, including one-
way frequency counts, cross-
tabulations, and statistical analysis to provide leadership with

17. definitive information that will
assist in the decision to fund the new product line development
of Bon Vivant Organic
Gourmet.
4
Presenting the Report
Once the data is analyzed and results are formulated, the Frozen
Foods Product Manager will
generate a report and make recommendations to leadership
based on the findings of the
research study. Since the "basis for measuring the quality of a
marketing research study is the
marketing research plan proposal,” the report will directly
address the research questions
proposed in this document.
Following Up
Upon completion of the research report and presentation to
leadership, the ZMX

18. Global, Inc. marketing team will evaluate the value of the study
by reviewing decisions made
based on information provided in the study, and to determine if
more information is needed to
inform decision making.
5
References
Beesley, C. (2009). Producing and selling organic food
products-A five step regulatory
primer. The U.S. Small Business Administration. Retrieved

19. from http://www.sba.gov
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7.
Mason, OH: South-Western,
Cengage.