Using Social Networks to Grow Your Business<br />Noah Carter<br />smartHampton<br />
<ul><li>http://twitter.com/noahcarter
http://facebook.com/noahcarter
http://linkedin/in/noahcarter
noah@smartHampton.com</li></li></ul><li>why social networks for business:<br />	demonstrate your expertiseacquire and reta...
why social networks for business:<br /><ul><li>all other channels are broken
that’s where the customers are
it’s  free
it works</li></li></ul><li>part of a bigger picture:<br />via: HubSpot.com<br />
statistics:<br /><ul><li>400 million active users
50% log on to facebook daily
network of friends
what matters most:
your profile, your page, your activity</li></li></ul><li>statistics:<br /><ul><li>75 million users
tricky to get the hang of
network of followers
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Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

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Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business.

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Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

  1. 1. Using Social Networks to Grow Your Business<br />Noah Carter<br />smartHampton<br />
  2. 2. <ul><li>http://twitter.com/noahcarter
  3. 3. http://facebook.com/noahcarter
  4. 4. http://linkedin/in/noahcarter
  5. 5. noah@smartHampton.com</li></li></ul><li>why social networks for business:<br /> demonstrate your expertiseacquire and retain customersbuild a communitydevelop a voicecommunicateget found<br />
  6. 6. why social networks for business:<br /><ul><li>all other channels are broken
  7. 7. that’s where the customers are
  8. 8. it’s free
  9. 9. it works</li></li></ul><li>part of a bigger picture:<br />via: HubSpot.com<br />
  10. 10. statistics:<br /><ul><li>400 million active users
  11. 11. 50% log on to facebook daily
  12. 12. network of friends
  13. 13. what matters most:
  14. 14. your profile, your page, your activity</li></li></ul><li>statistics:<br /><ul><li>75 million users
  15. 15. tricky to get the hang of
  16. 16. network of followers
  17. 17. what matters most:
  18. 18. your tweets, who you follow</li></li></ul><li>statistics:<br /><ul><li>65 million users
  19. 19. 35 million US users
  20. 20. network of connections
  21. 21. what matters most:
  22. 22. your profile, your groups</li></li></ul><li>the average user:<br /><ul><li>has130 facebook friends
  23. 23. sends 8 friend requests per month</li></ul>clicks “like” 9 times per month<br />writes 25 comments per month<br /><ul><li>spends 55 minutes per day on facebook</li></ul>via: facebook.com<br />
  24. 24. demographics:<br />via: insidefacebook.com<br />
  25. 25. pages:<br /><ul><li>3 million active pages on facebook
  26. 26. 50% are local businesses
  27. 27. 20 million people become fans of pages each day
  28. 28. pages have created 5.3 billion fans</li></ul>via: facebook.com<br />
  29. 29. pages:<br /><ul><li>your business profile on facebook
  30. 30. fb pages are public by default
  31. 31. (appear in Google search results!)
  32. 32. facebook users become fans
  33. 33. fan = opt-in subscriber
  34. 34. (your company updates now appear in their newsfeed)
  35. 35. fans are viral
  36. 36. facebook provides the infrastructure</li></li></ul><li>why bother:<br />increase organic leads<br />build thought leadership<br />increase organic (non-paid) search engine traffic<br />improve recruiting<br />improve customer relationships<br />build a community<br />
  37. 37. customercommunication<br />brand<br />exposure<br />traffic to<br />your site<br />search engine<br />optimization<br />Great for engaging people who like your brand, want to share their opinions, and participate in giveaways and contests<br />Facebook pages are great for brand exposure. Jump-start your brand exposure through the ad platform when your page is fully setup.<br />Traffic is decent and on the rise thanks to share buttons , etc., but don’t expect massive numbers of unique visitors to go to your site.<br />Little to no value aside from blogs picking up and featuring your posted links.<br />Use keyword search monitoring through a program such as Hootsuite, TwitJum or Radian 6 to track what people are saying about you and your competitors.<br />Offers unique opportunities for web site integration and to engage with customers in a viral way, helping your company stand out from the masses.<br />Potential can be large, but promotion is an art form – promote your brand too heavily and turn off followers, yet don’t promote enough and receive little attention.<br />SEO value is limited, but tweets will rank high in search results – good for ranking your profile name and breaking news, though shortened URLs are of little benefit.<br />Not the primary focus, but customer engagement opportunities are possible by answering industry-related questions, establishing yourself as an expert in the field.<br />Effective for personal branding and demonstrating you and your company’s professionalism. Encourage your employees to maintain complete profiles to strengthen your team’s reputation.<br />Unlikely to drive any significant traffic to your site, though you never know who those few visits might be from – perhaps a potential client or customer.<br />Very high page rank – almost guaranteed on the first page of search results – especially for your company name or individual employees’ names.<br />via: cmo.com<br />
  38. 38. <ul><li>http://twitter.com/noahcarter
  39. 39. http://facebook.com/noahcarter
  40. 40. http://linkedin/in/noahcarter
  41. 41. noah@smartHampton.com</li></li></ul><li>thank you:<br />

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