3. My Aims
• As I am making a design for 18-30 year olds, I decided
to make something that truly brings together and suits
comedy, animation, music and chat shows. The
channels below have inspired the direction I wanted to
take with the brand and the idents.
4. Medium
• The medium I hope
to be using is Adobe
Flash. I want to be
able to create
smooth cartoon
animations using an
easy and flexible
program.
6. Other drafts
I designed 3 more drafts on paper. The large ‘G’ logo on the right became the main
focal point of my final design. It was the most simplistic, distinct, memorable and
adaptable draft out of the three.
7. How I made the final design
I wanted to
combine these
two qualities.
I came up with the final design by combining the ‘G’ logo
with the ‘Splattered Paint’ logo. The reason why I combined
this is because of the ‘G’ logo’s distinct and bold design and
because of the dynamic and visual potential of the
‘Splattered Paint’ logo. This is important since some idents
are often limited for its static design due to its logo being too
complex.
9. Variations
(Minimalized variant designed to be
scalable for text documents, excluding the
‘G’.)
(Minimalized variant designed to be
scalable for text documents, while keeping These designs are important when it
the iconic ‘G’.) comes to being printing in small sizes or
paper documents.
10. Other Variations
I suggested renaming Gritt 11 to Gritt TV. I felt that this name would catch
on better with audiences much more than Gritt 11. Also if Gritt TV ever
expanded to radio and film, the name and logo could be easily adapted
into Gritt Radio and Gritt Movies respectively.
11. Concept idents
This is one of the storyboard I made for my ident. This emphasizes the musical
and animated side of Gritt TV.
12. Concept idents
This is another storyboard that emphasizes the animated, urban and youth
orientated side of Gritt TV.
13. Costs
• Idents typical cost £20,000 each for well known
channels unless produced in-house.
• BBC1’s latest set of idents cost £250,000 each.
• BBC2’s ‘personality’ idents had cost £25,000 each.
• Due to the relative ease of producing idents and
because of the channel’s independence and lesser-
known status, each ident will cost £10,000 each.
