3. Good Lighting
Lighting both window and interior displays is important. But good
lighting design can also contribute to a warm, welcoming ambiance.
Featured items may be spotlighted from the ceiling or lit from below to
distinguish them from other displays.
Plenty of Mirrors
All the comfy seating in the world will be of no use if the shopper cannot
view a tried-on shoe in an appropriately located mirror. Use a mix of full-
length and knee-length mirrors, so consumers can view both the small
and big picture.
REQUIREMENTS OF A JEWELRY SHOP
4. Ample Seating
Once a customer expresses interest in a style, she will want to try some
on. If the shopper cannot find a comfortable place to sit to fit the shoe,
she may give up and leave the store in frustration. In addition,
comfortable seating helps customers feel welcome and will always be
appreciated by the shopper's disinterested spouse.
In-Store Displays
In-store displays can be as important as attractive window displays.
Highlight the newest designs and special pricing by elevating the display
or placing them near the store entrance. Even the clearance area should
be tidy and well sorted by size and, hopefully, style.
5. DESCRIPTION
The journey of a million gazes began in 1888 before it
metamorphosed into ORRA. From sculpting and manufacturing
diamonds to crafting and retailing the finest diamond and gold
jewelry, ORRA has come a long way since its inception. Today,
ORRA is one of India's finest jewelry retail chains, having spread its
glow with 59 stores across 25 cities and has consistently been at
the forefront of design leadership and product innovation with 5
global design Centre's. The Brand Ambassador of orra is The
actress Disha Patani.
6. ABOUT THE INTERIOR
This Jewelry store is located in Hyderabad, Telangana ,
Punjagutta. The tiles used in this store is vitrified tiles. The
ceiling is the gypsum board false ceiling. It is very spacious. It
is a two floor building. The ambiance of the store is very nice .
10. SWOT ANALYSIS
• STRENGTH: It has proper space as per needed in a jewelry shop. The
display of jewelry which is viewed from the exterior of the shop attracts
people.
• WEAKNESS: They have very few lights . A jewelry shop has a proper
fluorescent lighting as it produces a warm light that can help enhance the
visibility of jewelry. The wall colours are dark.
• OPPORTUNITY: Instead of using dark colours in a room light colours
should be used as it associates happiness ,peace, etc. More air
conditioners can be added.
• THREAT: Natural ventilation is functionally not possible.
