The document discusses different types of window displays used in retail stores: - Closed back windows have a glass front and solid back/sides allowing displays without interference from the store interior. - Corner windows face two perpendicular streets, maximizing visibility. - Open back windows have no back wall, so the store interior must be well-maintained. - Windowless displays rely solely on the interior to attract customers inside, common in malls. - Shadow boxes are small elevated displays for small items like jewelry. - Props support merchandise and themes while ensuring merchandise remains the focus. - Signage conveys information to assist customers' decision-making.

1. VISUAL
MERCHANDISING

2. WINDOW DISPLAY
A window display is a window in a shop displaying items for
sale or otherwise designed to
attract customers to the store. Usually, the term refers
to larger windows in the front facade
of the shop.

3. CLOSED BACK
WINDOW
They are windows with a glass panel in the front
facing the aisle or
street with a wall at the back and at the sides with
a door to enter into the window area.
They do not have to worry
about the interior of the
store interfering with the
display
like in open back windows.

4. CORNER
WINDOWS
The corner window
faces to street that is
perpendicular to each
other. When
the store occupies a
corner location, it should
take advantage of the
fact that the passer
by will
cover two sides of the
store.Windows that
are located at the
corner of the building
and are seen
from two directions.

5. OPEN BACK WINDOW
Windows: Retailers who prefer that their store to
be visible from the outside use
this style of window as these windows do not have
a back wall. For this reason it is important
that the store interiors be maintained at all time.

6. WINDOWLESS
DISPLAY
Some stores do not feel
the need to have a
conventional window.
The
thought behind this style is that
the store interior and
merchandise should be
impressive
enough to attract customers
inside. This style of windows is
usually seen in malls.

7. SHADOW BOX
Small box-like windows
that are usually used
for jewelry and
cosmetics displays.
They are small
elevated enclosures
used to display small
items like
jewelry, watches, and
sunglasses. They are
raised to make viewing
easier.

8. PROPS
A prop is to support
the merchandise and
the theme of the
display. There is no
predefined
formula for the ratio
of props to
merchandise but it is
best to remember
that the
merchandise
should always be the
hero of the display.

9. SIGNAGE
The main purpose of signs is to communicate, to
convey information designed to
assist the receiver with decision-making based on
the information provided.