it's about retail store.

1. Home Decore Retail Store
Case study

2. Case study : Home Decore Store
Company : Home Centre
Industry : Home Decore Retail
Location : Vega City Mall Bangalore
Date : December 2023
Executive Summary :
A leading home retailer in India with over 75+
stores, Home Centre is one of the country’s most
preferred home shopping destinations.
Home Centre offers an extensive and impressive
range of furniture, modular furniture, home furnishings,
home accessories, bed and bath products and
kitchenware. Home Centre’s in-house team of stylists
and buyers draw inspiration from global trends to bring
stylish and affordable furniture and homeware to a wide
spectrum of homes ranging from the traditional to the modern

3. Background :
Since 1995, Home Centre has been in the business of making homes beautiful. What started with a single
store in Sharjah, UAE, is today the region's preferred home shopping destination committed to constantly
delivering outstanding value, continuous innovation and exceptional customer experience
Home Centre India, owned by the Dubai-based Landmark Group, has more than 60 stores across the
country and is the leader in the industry in terms of revenue. But CEO Sitaram Kumar is far from
complacent about the company's position.
Product Offering :
Popular with the crowds, Home Centre by Lifestyle goes the whole hog when it comes to home essentials.
From cots to dining sets, sofas, cushions, lamps, and cutlery — they stock everything for a modern home.

4. Interior :
The interior of Home Centre store is carefully designed to create a welcoming and appealing environment
for customers. The design is align with the brand identity and the type of products or services offered.
Here's a general description of a store:
Layout and Organization:
The store is organized into distinct sections or departments, each dedicated to specific product categories.
A well-thought-out floor plan facilitates easy navigation for customers, encouraging them to explore the
entire store.

5. Color Scheme :
The color scheme is chosen to complement the brand and create
a visually cohesive atmosphere. Here the walls are given white paint
so that the products can highlight more including the floorings with
just white tiles.
Ceiling is also white and plain with dark wooden false ceilings.

6. Lighting :
Adequate and strategically placed lighting enhances visibility and showcases products effectively. Here the
lightings they have used are all spots lighting so it directly falls to the products and hightlight it more.

7. Merchandising and Displays:
Products are displayed thoughtfully, with attractive arrangements and eye-catching displays to highlight
featured items.
Endcap displays and promotional areas draw attention to special offers and new products.

8. Furniture and Fixtures:
Shelving units, display tables, and other fixtures are designed for both functionality and aesthetics.
Comfortable seating areas may be incorporated for customers to rest or try out products.

9. Aisles and Walkways (circulation) :
Wide and well-organized aisles make it easy for customers to move around,
especially during peak times.
Signage on the floor or hanging from the ceiling can guide customers to
specific sections or promotions.
Checkout Area:
The checkout counter is strategically placed for easy access and visibility.
Point-of-sale displays showcase impulse-buy items, encouraging last-minute
purchases.

10. Ambiance and Music:
Pleasant background music is chosen to create a pleasant atmosphere without overpowering the shopping
experience.
The overall ambiance is designed to reflect the brand's image and cater to the target demographic.
Technology Integration:
The technology here used are fire alarm, CCTV cameras, speakers.