SIP Project

1. A project
on
‘’Customer’s acceptability of The Roof being a
Real estate solution and expansion strategy
correlated to others major player of Odisha’’.
Presented by:Nilakantha Mahanta,PGDM,3rd
sem.,DVSIM,MEERUT

2. Company profile:
Company name- The Roof
Type of company- Real estate
Head office- Bhubaneswar, Odisha
Tag line- Find your roof.
Guide- Mr Abhinash Mahallik( Asst. manager sales and marketing)

3. MISSION:
Roof’s mission is to make real estate transactions a pleasant
experience customers. By ensuring utmost honest and
transparency in all of their dealings. It strives to create a
home in every customer’s heart.
VISION
• It’s vision is to be a leader in Indian real estate industry by:
• making it’s service and product offering completely
customer centric.
• Providing the best value proposition in each transaction.
• By upholding important values of honesty and integrity in
every dealing.

4. Roof’s comprehensive service:
• Property dealings.
• Financial advice.
• Legal services.
• Consultancy services.
• Marketing services.
• Brokerage services.
• Special investor and NRI service.

5. Roof is specialized in:
• Industrial property: warehouse, factories,
industrial shed, land.
• Commercial property: offices, retails space.
• Residential property: House, apartments,
bungalows , villas etc.
• Agricultural property : farm houses, farm land.

6. Objectives of study:
 To help the company to understand its position with respect to
its major competitors in the market and provide business
competitive intelligence.
 To understand the present marketing strategy deeply, so to
provide a proactive , planned and informed approach to its
future strategies in order to gain an upper hand.
 To find out the SWOT analysis of the company .
 To show the company new ways of expanding its business.
 To know the strategy used by other major players of real
estate of Odisha.

7. Research Methodology :
Sampling technique:
• Simple random sampling
Sample size : 270 customers/consumers.
Location : Keonjhar , Odisha
Collection of data: Data was collected from the field from the customers who
belongs to different professions. For this purpose a questionnaire was designed by
taking only open and close ended questions. In order to know the followings--
A)Awareness of the customers regarding various services of the Roof.
B)Problems faced by the customers while purchasing flats through the Roof.
C)Acceptability of customers to the Roof as the complete real estate solution
provider.

8. Major problem faced by the customers
while purchasing wise distribution of
respondents:
frequency percent
Inflated prices 20 7.4
Location 8 3.0
Legal disputes 16 5.9
Mode of payment 3 1.1
Total 47 17.4
Missing 176 65.18
Grand total 270 100

9. 20
8
16
3
frequency
Inflated price
Location
Legal disputes
Mode of payment
Q- What kind of problems do you face at the time of purchase ?
Interpretation: It is found from above analysis that 39 respondents prefer to stay in the duplex
,52 prefer apartments, 57 prefer rented house and 122 prefer to stay in the home out of 270
Sample.

10. Satisfaction wise respondents on the
service of the Roof:
frequency percent
Yes 32 11.9
No 21 7.8
Total 53 19.6
Missing 217 80.4
Grand Total 270 100

11. 32
21
Frequency
Yes
No
Q- Are you satisfied with the services provided by The Roof ?
Interpretation: from above information, It is found that 32 respondents are satisfied and 21
Are not satisfied with services provided by the Roof.

12. Respondents awareness about
the service provided by the Roof:
frequency percent
Yes 33 12.2
No 237 87.8
Total 270 100
.

13. 33
237
frequency
Yes
No
Q- Are you aware of services being provided by The Roof?
Interpretation: from the above data, it is clear that only 33 respondents are aware about the
Services provided by the Roof while 237 are not aware out of 270 respondents

14. Acceptance of The Roof being
complete real estate solution provider:
frequency percent
Yes 25 9.3
No 23 8.5
Total 48 17.8
Missing 174 64.4
Grand total 270 100

15. 25
23
frequency
Yes
NO
Q- Do you believe that The Roof is the complete real estate solution provider?
Interpretation: from the above analysis, it is found that 25 respondents believe that The
Roof is the complete real estate solution provider while 23 do not out of 270 sample

16. Expansion strategy of the other major
players of Odisha.
Market penetration Product development
Market development Diversification
Existing products New products
Existing markets
New markets

17. Limitation of study
 The profession people are not ready to give time for the
interaction.
 Problem comes in convincing the customer.
 Problems comes in searching of person who want to
purchase the flat.
 Problems comes in getting permission in different business
firms to interact with their customers as well as for the
corporate presentation.
 Problems comes in getting accurate information regarding
some question from the respondents.
 Problems comes in getting appointment from some of the
reputade originations.

18. Suggestion:
The company should start a branch in
Keonjhar, so that better service can be
provided.
They should give more advertisement in that
city to make aware the public about the brand.
It should consider properly to sort out the
problems faced by customers .
It should expand its business to capture the
potential market.

19. Conclusion:
 After the comprehensive research regarding the Roof in
Keonjhar, it is found that more than 90% people do not know the
brand name of the Roof as the complete real estate
Solution provider in Odisha.
It has a golden opportunity to expand its business in Keonjhar as
this town is a potential town having potential customers.

20. THANKS