From Mad Men to Math Men (and Women)Brand Media Strategy in the Marketing 3.0 era
Technology is re-setting marketersthinking
Synchronizing the TV experience…
Elevating the importance of theBrand Media Strategy
• Differentiate brands• Who to target?• Influence & Relevance• Role that digital playsin the strategyCommunications Planning
10The consumer
Creating habits
Deliver and Discover basedbrand communications
Socializing media
Moving social media beyond theclever stunt
Social media that wins market share
Social and paid media deliver at scale
Content is still very much king.But it is coming in increasingmultiple formats
In Summary,Staying up with technology is a requisite for an agencyBrand media strategy as important as the Brand strategyA...
Antony YoungCEO, Mindshare North America@AntonyYoungwww.brandmediastrategy.com
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
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From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era

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Presentation made at the Norway Media Forum, in Tonsberg on October 27, 2012,
Antony Young is CEO of Mindshare North America; author of Brand Media Strategy.
www.BrandMediaStrategy.com, www.mindshareworld.com
@antonyyoung

Published in: Business, News & Politics
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From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era

  1. 1. From Mad Men to Math Men (and Women)Brand Media Strategy in the Marketing 3.0 era
  2. 2. Technology is re-setting marketersthinking
  3. 3. Synchronizing the TV experience…
  4. 4. Elevating the importance of theBrand Media Strategy
  5. 5. • Differentiate brands• Who to target?• Influence & Relevance• Role that digital playsin the strategyCommunications Planning
  6. 6. 10The consumer
  7. 7. Creating habits
  8. 8. Deliver and Discover basedbrand communications
  9. 9. Socializing media
  10. 10. Moving social media beyond theclever stunt
  11. 11. Social media that wins market share
  12. 12. Social and paid media deliver at scale
  13. 13. Content is still very much king.But it is coming in increasingmultiple formats
  14. 14. In Summary,Staying up with technology is a requisite for an agencyBrand media strategy as important as the Brand strategyAdaptive marketing through data is opening opportunities tocreate more precision and relevanceDeliver and Discover based brand communications incombination
  15. 15. Antony YoungCEO, Mindshare North America@AntonyYoungwww.brandmediastrategy.com

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