This presentation addresses the question : What is integrated marketing communications program ?

1. Designing and Managing
INTEGRATED

2. What is
Program

3. Is a planning process designed to
assure that all the brand contacts
received by a customer or prospect
for a product, service, or
organization are relevant
to that person and consistent
over time.

4. Coordinating Media1
Marketers should combine personal and non-
personal communication channels to increase to
achieve maximum impact and increase message
reach and impact.

5. Coordinating Media1
Companies can COORDINATE their online and
offline communication activities.

6. Implementing IMC2

7. Implementing IMC2
Integrated marketing Communications can produce
stronger message consistency and help build a
BRAND EQUITY and create greater SALES IMPACT.

8. SUMMARY
IntegratedMarketing
Communications
Coordinating Media
Implementing IMC

10. Created By Dishi Arora, IIT Guwahati,
during an internship by
Prof. Sameer Mathur, IIM Lucknow,
www.IIMInternship.com