This presentation tells basic role of marketing communications in integrated marketing communications

1. Role of
-Nikunj G Katkoria
-NIT Surat

4. Firms attempt

5. Inform

6. Persuade

7. Remind

8. Represents the
voice of the
company

9. Companies show consumers

10. Product
is used
How
When
WhereWhom
Why

11. Consumers can learn
Who makes the product
What the company stand
for
What the brand stand for

12. Consumer can get
an incentive
for trial or use

13. Marketing
Communication
Objectives

15. Brand
Equity
Loyalty
Awareness
Familiarity
Associations
Image &
Personality
Availability
Preference

17. Closing the gap

18. So this is the role of marketing C
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