Unit 2, 3, 22

1. Nikon Ahmed, Ben Goldstone, Sammy Dwyer and George Kabasubabo Koni
Working Title:​ ​Anathema
Proposed Duration: ​The horror movie that we will filming will be
approximately 7-10 minutes long.
Completion Deadline: ​The deadline we are expecting it to be released is
friday the 13th october 2017
Genre:​ Horror
Target Audience:​ Our target audience is 15-19 year olds. We have chosen
this as our main target audience because we conducted a questionnaire
and the main interviewed group was composed by 17-24 years olds so this
is the range of audience we are going to aim at as they are the ones who
are most likely to watch and like horror films. Our secondary audience is
people who may be relatives of those in our target audience, they can be
attracted in many ways, firstly by having actors that they tend to like as
they usually see these actors in their most viewed products and secondly
by the message of the film as although it is dedicated to teenagers it can
still relate to an older audience as they as well might have kids who are
probably not aware of online and safety roles.
Background: ​The reason why our production company have chosen to
create this horror film is because we feel that the genre has a large market
audience (as it is one of, if not THE most popular movie genre to date). We
are creating this film as our debut film because we want to get our
production well recognised in the horror film industry. One of the reasons
why horror films are famous is because of the message they leave behind
for their audiences. For example, the message behind The Poltergeist
(1982) was that family always (or are supposed to) stick together, look
after each other and have each other’s backs. The message we are trying to
convey to our audience is about online and personal safety because
nowadays there are more acts such as CatFish and other impersonation
crimes. We went out and conducted research into our horror fans. With the
results and the conversations we’ve had with those fans of horror, we
believed that our storyline would best suit the style. Our USP is the shed
and the use of specific props such as metal chains. We feel like the
majority of the short films that are being planned now will be based on

2. Nikon Ahmed, Ben Goldstone, Sammy Dwyer and George Kabasubabo Koni
woods and forests mainly with the style being
found footage and the variety of location and
unique props we will be using will make our
product stand out differently than others. Also
the fact that one of the main subgenres of our
short film will be psychological we will have a
more unique product as not everyone has this genre featured.
Research: ​Before the filming we will be searching for locations to use.
These will mainly consist of gloomy dark locations to fit with the
conventions of the genre. Again with the costumes and props we will be
choosing dark clothing, nothing too bright, and for the props we will use
items that look either dangerous such as the murder weapon or
uncomfortable. we want the outfits to suit the genre of the film so it looks
good. We will have to research if there’s any applicable laws before doing
the film ( terms of service, fair use etc). Before coming up with our idea
we went out and filled out a questionnaire to find out what our audience
would potentially want to see. As well as this we went and watched various
horror movies to analyse them and to see where they succeeded and where
they went wrong. Researching is a very important for the film because it
gives us the advantage to look up things that we need for the film and
what will attract the audience. Also, based on our research, the main
locations where we will be filming at will be:
- A shed
- News agent
- Forest (Epping)
- Buckhurst hill park
- House
And some of the location are owned by us so there is no need for
permission to film there, whereas for locations such as public parks or
forests are different as they are public places and we don’t permission to
film as long as we don’t include other people in the actual footage. We’ve
chosen these locations because they add a sense of realism and fear as our
product is set in concrete locations. If we are not going to get permission
or we are just not going to be able to film in the chosen locations we can
still arrange other public parks that are not as crowded allowing us a more
fluent footage and as parks are public it will be easier to get permission to
film.
Other research we have done includes analysing other famous horror films
which are The Quarantine and The Conjuring 2 which present many
conventional elements and other features that we can take example from;

3. Nikon Ahmed, Ben Goldstone, Sammy Dwyer and George Kabasubabo Koni
we’ve chosen these two films for part of our
research because they are really different from
each other, both story and style based and this
gave us some good ideas on how to develop a
film with conventional horror elements.
Synopsis: ​The story opens with Simon and his online friend George
playing PS4 together online. Later Simon gets a phone call from George
quickly telling him to meet him and other guy up, but when he goes to
respond the call cuts off. Using an app, Simon tracks George’s phone and
finds him somewhere strange outside of where. Simon leaves the house to
investigate what happened to George. After walking for awhile Simon
starts to get a strange feeling as he’s being followed and at one point stops
and looks back to see if there was anyone. When Simon finally finds
George’s phone on the floor, he finds it with a broken screen. Before
Simon has time to fully understand what has happened he is jumped by a
mysterious figure. After a cut to black Simon wakes up in a shed tied up
next to George but this time he's different. Simon tries to talk to George,
but George blankly looks at his with wide eyes. After some time passes the
shed door opens and matt appears in the doorway holding his hand made
mace. Some time passes and we get to Simon and George in the shed
looking weak, terrorised and feral. Matt takes both the prisoners to the
woods to kill them. whilst sadistically killing george Simon manages to
escape and Matt starts chasing after him through the woods, but at some
point Simon trips over twice and gets dragged in the dark.
This synopsis focuses on the main message we are trying to convey to the
audience which is that teenagers shouldn't be breaking online health and
safety rules and we feel like this message is relevant to the society
nowadays as internet is part of every teenager’s life so therefore as these
young people are not aware of the existence of online health and safety
rules they often times break them without even realising it. Due to this our
message is a reminder for those to respect these rules that young society
goes against to nowadays; this message will also be useful for a more adult
audience as they as well might have children who are not conscious of
online safety rules who need their parents to teach them how to behave
against internet in some scenarios.
Style: ​The style of the film will be serious but mainly to make people
scared and to show them that you should never go out alone late at night
responding to strange messages. We will aim to create a tense mood and

4. Nikon Ahmed, Ben Goldstone, Sammy Dwyer and George Kabasubabo Koni
atmosphere during the film by drawing scenes
out and having slow movements quickly
changed to fast ones. However throughout the
storyline there will be different moods created
so as to make sure the audience doesn't become
to sick of the same style. We want to make our
horror film as realistic as possible as we want our audience to (try to)
relate themselves or empathise with what they will watch.
Due to the serious style of the horror film also the music will play an
important role and for some soundtracks we will be using we will include
the YouTube link of the original video where we got the track from to give
credit to the artist who made it, obviously if the artist does not agree with
just giving him credit by listing the links we will not include its
soundtracks, but apart from that we also have a musician in our group
who is part of a band and they are willing to create soundtracks for our
product as they have already had many years of experience in the music
context.
Approximate budget requirements:​ The film we are producing is a short
film, meaning that our budget requirements will not be as large as it
would be if we or another company were to make a regularly-lengthened
film (1 hr 30 mins approximately). As we are making a short film, we do
not need too much money for the film; as a group we are asking for a
budget allowance of £4k for our short horror movie. The budget allowance
we receive will be invested into things such as our equipment, crew,
actors/actresses, props & scenery, post-production and anything else that
we will need to help with the production of our content.
Previous work: ​All members have had some past experiences in the
making of a media product and some of us even had the chance to do
multiple products which means that we all have some background
experience. We all made a music video and some of us a short horror film
in the past giving us an advantage over other groups. Some of the previous
company’s names some of us were in before are were called “Vibe
production”, “Streetlight production”, “Kings Key productions”, … .
Traditional and advertising:​ We have made a poster for our digital
advertisement and for traditional advertising instead we are going to put
posters and pictures of our horror movie on bus stops, tubes and other
places where you can take public transports (this is also due to the
audience being teenagers who are most likely to take public transports to
go to school).