Episode 103: Kula Partners, Wistia Partnerships, SSL, New Partner Awards, Farewell Nick Sal Get the full recap, recording and links here: http://academy.hubspot.com/partner-broadcast/kula-partners-wistia-ssl-awards-nick-sal-farewell Guests: Jeff White and Jesse Mawhinney (@kulapartners) - Kristen Craft (@thecrafty) and Jonah Silberg (@jgsilberg) from @Wistia - Jeff Vocell from Product Marketing Team (@jvocell) - Angela Hicks (@angela_9) from HubSpot Academy - Kristina Volovich (@steeens11), Partner Marketing - Sarah Phillips (@Sarahgphillips), Partner Training at HubSpot Academy - Nick Sal from THE FUTURE (@nicksalinbound)

1. Stay tuned #HubPartner,
it’s almost showtime!

2. THE HUBSPOT PARTNER BROADCAST
October 15th, 2015
TODAY:
The Last Mile Edition
Nick Sal
HubSpot Academy
Sarah Phillips
HubSpot Academy
Kristina Volovich
Partner Marketing
Angela Hicks
HubSpot Academy
Jeff Vocell
Product Marketing
HOSTED BY:

3. SPECIAL THANKS TO:
MARKIESHA OLLISON
KYLE GEISTE

4. #HUBPARTNER
Join the conversation on Twitter using the hashtag

5. THE HUBSPOT PARTNER
BROADCASTTherallyingpoint for our inbound agencyfamily.
Watch past episodes and subscribe at bit.ly/hpbb!

6. THOUGHT OF THE DAY
“We trynot to takeourselves too seriously, but we takeour goals veryseriously.”
Watch past episodes and subscribe at bit.ly/hpbb!

7. TODAY’S AGENDA
1. Agency Partner Big Wins All
2. Partner Spotlight: Kula Partners Jeff White & Jesse Mahwinny
3. Wistia + HubSpot Integration Kristen Kraft
4. What’s new in the HubSpot platform? Jeff Vocell
5. HubSpot Academy Angela Hicks
6. Partner Marketing Kristina Volovich
7. Updates & Final Thought Sarah Phillips

8. 1AGENCY PARTNER
#BIGWINS

9. CONGRATS TO OUR 52 USERS WHO
PASSED THEIR AGENCY’S PARTNER
CERTIFICATION TRAINING SINCE OUR LAST
BROADCAST!

10. Cheers for Tiers

11. Welcome to the
Silver Club!
3P Creative Group
Adaptive Inbound
Marketing Solutions
Asmalljob
BradSommer.com
Brand Builder Solutions
C. Grant & Company
Denamico
Influence Agents
IQnection
Local Visibility
Mayking srl
NetPress GmbH & Co. KG
Patra Company
Pinckney Marketing
SevenAtoms, Inc.
SilverTech

12. Welcome to the
Gold Club!

13. Welcome to the
Platinum Club!

14. 2 PARTNER SPOTLIGHT:
KULA PARTNERS
Jeff White
@kulapartners
Jesse Mawhinney
@kulapartners

15. Kula Partners
Platinum Agency Partner
Oct 15, 2015

16. 2004

17. 2009

18. 2010

19. 2011

20. 2012

21. 2013

22. 2013

23. 2013

24. 2014

25. 2014

26. http://hubs.ly/H01hntZ0
2015

29. Jesse’s followup process
• Review the site, look for easy suggestions
(SEO, conversion options, tagging, etc)
• Check builtwith.com
• Research company & prospect on LinkedIn
• Connect with prospect
• Send custom, targeted email

31. http://hubs.ly/H01hnrv0

34. Our HubSpot Team
Al Biedrzycki | Mae Joyce Gay | David
Weinhaus

38. http://hubs.ly/H01hnyv0

39. The wrap up
• Hire a marketer who gets inbound sales who
ONLY works for you
• Go all-in on inbound
• Your process matters
• Give back to the partner community
• Don’t resist change, look for it and adapt
accordingly

40. Questions?
jeff@kulapartners.co
m
@brightwhite
We’ll post a thread in
the #hubpartner
forum on inbound.org.

41. 3WISTIA + HUBSPOT
INTEGRATION
Kristen Kraft, Wistia
@wistia

42. K R I S T E N C R A F T & J O N A H S I L B E R G , W I S T I A
Video & Marketing Automation
@thecrafty @jgbsilberg

43. Why video?

44. How to Use Video
 Lead gen
 Product Videos
 “About Us” pages
Start small

45. Be Your Own Best Case Study
Make & iterate

46. How to use HubSpot + Wistia integration
Collect email addresses

47. How to use HubSpot + Wistia integration
Tailor workflows

48. How to use HubSpot + Wistia integration
See what prospects watch/re-watch

49. Wistia Partner Agency Program
In its infancy ;)

50. Please help?
We’re new to this!
Teach us?
bit.ly/hubspotagency

51. Thanks!
bit.ly/hubspotagency
@thecrafty @jgbsilberg

52. COFFEE BREAK
Nick Sal, Program Leader, Partner Training
@nicksalinbound

53. Learn how to give world-class inbound marketing workshops with
Marcus Sheridan
• Get an exact, written outline of an Inbound Workshop, including every
major question (80+) you should be asking.
• Learn how to persuade Sales and Leadership teams to contribute to
Marketing’s efforts
• Discover how to use workshops as a closing tool with potential clients
• Dramatically improve your presentation and workshop skills
WOW (WORKSHOP ON
WORKSHOPS)
When: Dec. 17th 2015, Richmond Virginia, 8-5pm
www.TheSalesLion.com/wowevent2/

54. 4PRODUCT UPATES:
OCTOBER EDITION
Jeff Vocell, Product Marketing Team
@JVocell

55. Compare Landing Page Performance
Select a landing page, choose a comparison, and easily see how both are performing

56. Prospects is Now In The HubSpot CRM
If you have the CRM, go to Sidekick > Prospects to find your dashboard

57. Edit Deal Stages in the HubSpot CRM
Define exactly what deal stages look like for your business, in a few easy clicks.

58. Heads Up: Easy Initiative Roll-Out
Say hello to all new interfaces for content editing, lists, contact records, and
workflows.

59. Try Out The Add-ons
Try out any of the new add-ons: bit.ly/HStrial.

60. 5HUBSPOT ACADEMY
Angela Hicks, HubSpot Academy
@angela_9

61. Angela
Hicks
@angela_9

62. WHAT IS SSL?
SSL (Secure Sockets Layer) is a security protocol that
establishes an encrypted connection between the
browser and a server.

63. • Encryption
• Authentication
• Data Integrity
• Google Search Ranking Boost
WHY YOU NEED SSL

64. 6.3%of the top 100,000 websites redirect users
to SSL/HTTPS by default.
SOURCE: BUILTWITH 2015

65. • Free for HubSpot-Hosted Websites
• Configuration takes 5-15 days to complete
• Simple DNS configuration and setup
SSL SETUP

66. HOW DO I GET SSL ?

67. TROUBLESHOOTING
PRO-TIP:
Resolve mixed content warnings.
http://knowledge.hubspot.com/articles/KCS_Article/C
OS-General/How-do-I-resolve-mixed-content-
warnings-on-an-SSL-site

68. SSL USER GUIDE
http://knowledge.hubspot.com/website-user-
guide/how-to-set-up-ssl-for-a-hubspot-website

69. 6PARTNER MARKETING
Kristina Volovich, Partner Marketing
@steeens11

70. Partner Awards Season

71. Coming November 1st…
www.hubspot.com/impact-awards
• Running awards quarterly
• Submissions for Q1 start on Nov 1st
• 5 Categories including:
• Client Growth Story
• Website Design
• Graphic Design
• Growth Driven Design
• Integrations Innovation
• Winners will be announced on quarterly Partner
Broadcast
• Quarterly winners are finalists for yearly award

72. Paddle Up, Partner

73. Add-ons Sales Contest
www.hubspot.com/partners/add-ons
• From Oct 1st to Dec 31st
• To qualify, you must publish a
services page for the add-ons
• 1st Place – most MRR sold
• 2nd and 3rd – best services
pages

74. Road to Retainers

75. Road to Retainers: Webinar
Series
http://bit.ly/road2retainers
Session 1: How to Use Leadin to Get
Smaller Clients Started on the Road to
Retainers
Exclusive training series on how to secure more clients, more
easily
Session 2: How to Demo the HubSpot
CRM and Sidekick - Get Your Foot in the
Door and Set the Stage for Additional
Services
Getting Your Prospects to Pay: How to
Drive Value Through Paid Services in the
Pre-Sales Process
Live Date: 10/22 at 11AM
EST*
Live Date: 11/3 at 11AM EST*
Live Date: 12/2 at 11AM
EST*

76. Nick Sal, Program Leader, Partner Training
@nicksalinbound
7UPDATE & FINAL
THOUGHT
Sarah Phillips, Partner Certification
@sarahgphillips

77. UPDATE.

78. Announced via HubSpot’s internal wiki:
Download the full post: http://bit.ly/nick-transition

80. http://bit.ly/IMR-whats-next
Want to join me on our quest for better inbound in
‘16?

81. THANK YOU.

82. WHEN I LEARNED NICK SAL
WAS LEAVING HUBSPOT

83. WHEN I LEARNED NICK SAL
WAS STAYING IN THE
PARTNER COMMUNITY

84. #OURPALNICKSAL
Share your favorite Nick Sal moment with

85. FINAL THOUGHT.

86. Challenge yourself.

87. 77 DAYS LEFT IN
2015.
LET’S MAKE THEM COUNT.

88. Subscribe to our podcast!
Search for ‘partner broadcast’ on iTunes.

89. November Broadcast: Thursday November 19th
Tune in at: 9am PST / 12pm EST / 5pm GMT
(You’re already registered and will receive automatic reminders!)

90. Join the conversation on Twitter!
Follow #HubPartner to see what everyone’s talking about.

91. Check out the Partner Broadcast blog!
There, you’ll find all recaps, links, and recordings of past shows.
Just head over to http://bit.ly/hpbb.

92. THANK YOU.