A snapshot on the key components that Roadhouse believes are essential for a successful mobile game launch

1. © 2015 ROADHOUSE INTERACTIVE LTD. NO NDA

2. Driven +20MM Downloads
$25MM in Game Revenue
5 x No.1 Titles Launched
Media Acquisition in 300+ of
the world’s top networks
App Store featured every time!
Press Features at every launch
© 2015 ROADHOUSE INTERACTIVE LTD.
DRIVING
MILLIONSOF HIGH QUALITY USERS TO
MOBILE GAMES

3. © 2015 ROADHOUSE INTERACTIVE LTD.
GREAT PARTNERS WITH SOLID
RESULTS EVERY TIME
A NEW TYPE OF PUBLISHING
PARTNERSHIP
NEW CLIENTS ON BOARD EVERY
MONTH

4. Cost-effective User Acquisition –
with Organics the true driver
Ability to run LIVE services:
not just at launch, but throughout a
game’s natural lifecycle
Strong relationships with all the
major press outlets and App Stores
Outstanding content marketing –
including Trailers, App icons, Key art,
optimized banner ads etc.
© 2015 ROADHOUSE INTERACTIVE LTD.
SUSTAINED
SUCCESS

5. PRE-LAUNCH
• Preparing for wide launch – it’s all about
the data. Soft launch shapes the future.
Test-Refine-Test
TARGET
• Guided by your game, demographics and
goals, Roadhouse identifies the perfect
mix of networks to hit targets quickly and
efficiently.
Full transparent reporting!
SCALE
• We pinpoint the best channels to
maximize your return, but never stand
still – there’s always another channel,
region, ad unit or audience to attract
more high value users.
SMART USER
ACQUISITION
© 2015 ROADHOUSE INTERACTIVE LTD.

6. This is our future. A DSP built
for Games only…
Powerful AI-driven, optimized
bidding tool
© 2015 ROADHOUSE INTERACTIVE LTD.
MACHINE
LEARNING
& DSP

7. LIVE, PERPETUAL
ANALYSIS
WE NEVER STOP MOVING:
1. To-the-minute updates; daily
reporting; instant action
2. Networks, In-game, IAP,
Incentives, Push messaging
3. Retention, DAU, ARPU,
ARPDAU, LTV – buzzwords
galore!
4. BI team finds trends and blips
and we react
© 2015 ROADHOUSE INTERACTIVE LTD.

8. RIGHT TOOLS &
RESOURSES
• Modern in-game marketing tools
impact retention and
monetization.
• We run Live ops, including Game
Events, Daily & Social rewards,
Push messaging and Player
incentives
• New tools emerge every month.
We evaluate and help integrate
the best
• Superb relationships with Apple
and Google
© 2015 ROADHOUSE INTERACTIVE LTD.

9. SOCIAL MEDIA &
PRESS
OUTREACH
TELL THE WORLD:
Content, voice, and planning are vital
to success in social and traditional
channels. We have experience with all
major social networks, and know how
to engage with gaming communities
and press alike.
© 2015 ROADHOUSE INTERACTIVE LTD.

10. CREATIVE
DIRECTION
LET THE CREATIVE BEGIN!
High Quality marketing materials
say a lot about a game. Creating
assets quickly, and to the highest
standard makes all the difference.
From the creation of initial key art
and app store icons, through the
production of HD quality game
trailers and impactful banner ads;
quality and efficiency are the
hallmarks of a successful
campaign.
Our thorough A/B testing gives
peace of mind and drives direction© 2015 ROADHOUSE INTERACTIVE LTD.

11. © 2015 ROADHOUSE INTERACTIVE LTD.
CUSTOMER
SERVICE
RHI can manage all customer
service for multiple games
Advanced reporting and support
tools
An actual person –not a bot,
handles each enquiry

12. Pick a language – we cover most of
the world’s most spoken languages
RHI can translate the game and all
marketing materials
LOCALIZATION
© 2015 ROADHOUSE INTERACTIVE LTD.

13. 1. Paid User Acquisition
2. Creative Design services
3. Organic download strategy
4. Games PR
5. Analytics and Live ops
6. Customer Support
7. Game/Asset Localization
© 2015 ROADHOUSE INTERACTIVE LTD.
summary of
SERVICES

14. NICK MALAPERIMAN
HEAD OF PUBLISHING
Roadhouse Interactive
348 W 7th Avenue,
Vancouver, BC V5Y 1M4
nickm@roadhouseinteractive.com
+1 604 726 9397
CONTACT
© 2015 ROADHOUSE INTERACTIVE LTD.