Slide template with bullet points to prepare for a 30 minutes meeting with publishers, investors, distributors and other business folks

1. STUDIO NAME
PROJECT NAME
Slides with bullet points for a 30 minutes meeting

2. STUDIO NAME
You!
Your name
Your title, if any
Your role in studio and project
A bit about your experience and what drives you
Your reasons for this meeting
PRELIMINARY QUESTIONS
Expecially if the other party requested the meeting, ask why
How can YOU offer the most value for his time?
IMPORTANT MEETING DETAILS
If you will have to run 5 min early for another meeting, if you wantto offer water or treats, etc. Let
the person know now

3. STUDIO NAME
Start date and team size
Team motivation, if any
Previous titles or any relevant portfolio, if any
A bit of details about team experience
Current Situation, burn rate and any financial and business details that are good to
know (ie you have been accepted in the incubator)

4. PROJECT NAME
Elevator Pitch – 30 seconds OR maximum 15 words to describe the core idea of your
game
A few tech details such as genre, art style, inspiration from other games
Some indication about the scope of the game, such as
Play time
Number of levels
Replayability
How long would one play session take
Business explanation as to why you think there is a market for this game
Personal, humane explanation as to WHY you are making this game

5. PROJECT NAME
Development history
WHEN did you start
WHERE are you now
HOW LONG do you still have to go
Include Business, Marketing and PR plans, too, if any
DO mention any metrics you have reached in terms of community size, reach, press coverage, prizes
DO NOT mention here that you need help/ are bad with/ don’t know how do bizdev, marketing, PR
Mention any calendaristic times you can associate, ie release date

6. PROJECT NAME
Detail the future
How many features and content is left to do
If you have a timeline, explain why are you confident that you will stay true to it
If you do project management and planning, mention what methodology you use and how you
structured production
Mention any internal metrics you used that can back up your claims
If you do not have a timeline, explain why and logically prove that it is out of your
control (ie to reach a marketing goal first, for example 5000 newsletter subscribers)

7. PROJECT NAME
COMMERCIAL SUCCESS
Define what commercial success means to you
What is your release strategy
How many copies you need to sell
What is your discount strategy
Define several outcome scenarios to prove business wisdom, but also commitment
What is your post release plan? :D
What other games do you have in the pipeline, and why

8. STUDIO NAME
The Future of YOUR studio. Dream big here
How large do you envision your team to be in 5 years
What kind of titles do you envision yourselves making
What market segment do you envision yourself conquering
Business plans to get to that dream
If your current project works
If your current project does not work
EXIT scenario
For current project
For studio

9. WHAT DO YOU NEED
DEPENDS ON WHO YOU MEET!
Why are you meeting that person. Prove you know what they are doing
If it is a publisher, what games did the publish
If it is press, what did you read by them that impressed you
If it is distribution, which of their clients you have heard about thanks to them
Particular requests. The clearer, more defined, the better. Examples (check all that applies):
QA & Certification
Localization
Release digitally
Release physically
Marketing
Media coverage
Funding
YOUR Offer
SOME indication as to what you are interested in offering

10. SUMMARY & CLOSE UP
Summarize
Studio Name, age & size
Project Name, Pitch, current status and overall scope
What did you ask of them
What is the follow up:
You will mail them the code/ presentation/ screens etc
THEY will get back to you with an offer

11. FOLLOW UP E-MAIL
Write an e-mail ASAP with:
Reminder of the meeting
Hey its me, we met earlier today...
The summary
Studio Name, age & size
Project Name, Pitch, current status and overall scope
What did you ask of them
The Promise
If you already have a code/ Presentation/ Artwork - send now. Otherwise confirm a new date In
Written Form (in this mail)
Remind them their promise: Looking forward to get your offer

12. MEETING CHECKLIST
Pen & Paper x 2 (in case your date needs it too)
Write Down Stuff
Water. Make sure you drink a little from time to time so you have a better voice
Mints. You know why.
Make sure you take notes AS SOON AS THE MEETING IS DONE. Otherwise you WILL
forget.

13. MEETING CHECKLIST- Nice to Have
Card Scanner app to use immediately after meeting. It is very easy to lose business
cards. The app also lets you take quick notes on the spot. THESE NOTES ARE CRUCIAL
E-mail template that you can use to send follow-up e-mails that very evening. You can
have an artwork folder, screenshot folder, trailer – all prepped and ready to send
Naming Conventions: Always Include Your Suido and Game Name in EVERYTHING you
send. Never send files like Screenshot1.jpg or EventNameBuild.zip
Allow for immediate action for example, a QR code that leads to your newsletter
subscription or Facebook page
BE MEMORABLE

14. THANK YOU!
GOTHIA INNOVATION AB
Laura.Bularca@gsp.se
Production Coach
Twitter - @sarienn