1.
www.flowgenomeproject.co

2.
We have partnered with the most innovative community of
entrepreneurs in the world, the largest force in the history
of publishing, the brightest minds in science, legendary
adventure athletes, and jaw-dropping digital artists to
unlock the source code of human performance.
We are looking for a select group of visionary organizations
whose mission and brand identity align with that goal,
to join this outstanding team in long-term sponsorship
and co-creation (we work at the intersection of disruptive
technology, guerrilla neuroscience, and adrenaline sports).
Our specific initiatives include:
 Flow Dojo Performance Centre Spring ’14($2M)
 Rise of Superman Book
(in partnership with Amazon Publishing) Spring ’14
 Rise of Superman Film
(companion to the book release) Fall ’14 ($5M)
 X-Prize for Flow Fall ’14 ($3M)
The Big Idea in 140 Words.
And if you’re reading this, we’d like to ask you one question…

3.
How big do you want to play?
If your life’s work can be accomplished in your lifetime,
you’re not thinking big enough.
Dr. Wes Jackson, MacArthur Fellow
“ “

4.
First, let’s define some terms and
outline the problem space…

5.
What isFlow?
There are moments that stand out from the chaos of the
everyday as shining beacons. In many ways, one might say
that the whole effort of humankind through millennia of
history has been to capture these fleeting moments of
fulfillment and make them a part of everyday existence.
Dr. Mihaly Csikszentmihalyi, University of Chicago
“
“

6.
Time slows down, self vanishes.
Action and awareness merge.
Welcome to Flow.

7.
It almost sounds like nonsense, but
fifty years of research says otherwise.
When we ask executives how much more productive they
were at their peak performance [flow state] than they
were on average… the most common at senior levels
is an increase of five times.
The number one management metric you need
to know? Flow state percentage. Interruptions
that move us out of Flow state increase R&D
cycle times and costs dramatically.
Major companies, including Microsoft, Ericsson,
Patagonia and Toyota have realized that being able
to control and harness this feeling of Flow is the
holy grail for any manager.
“
“
“
“
“
“

8.
The problem is, the people that study these
peak states aren’t all that good at having them.

9.
And the people that are
good at having them?
Aren’t all that good
at studying them.

10.
So we’ve been stuck waiting for lightning to strike,
when we could’ve been bottling it.

11.
dedicated 8years of research
conducted 1500 hours of interviews
reviewed 126academic papers
surveyed 52 books about neuroperformance
profiled 75 elite athletes
We didn’t like those odds,
so we changed the game.
to come to 3provocative conclusions...

12.
Flow has played a pivotal role in most
epic achievements—it is central and
essential to learning, creativity, and
optimum performance
Adventure sports athletes have
progressed “Flow hacking” further than
almost anyone, and we can translate their
insights from the extreme to the mainstream
2
Advancements in technology, research and
experience design have allowed us, for the
first time in history, to reverse-engineer
the genome of Flow and safely reproduce
and scale it
3
1

13.
Neurotransmitters
Norepinepherine, Endorphins,
EndoCannabinoids, Serotonin,
BDNF
The Flow Genome Matrix™ pinpoints the
neuro-biological correlates of Flow and allows us
to reverse-engineer the experience for anyone.
Endocrine Balance
Cortisol, Adrenaline, Oxytocin,
DHEA, Tryptamines
Proprioception
Frontal, Sagittal,
Transverse, Polyaxial
Brainwave State
Delta-Beta-Alpha-Theta
Cardiac Coherence
Catabolic >>> Anabolic
Respiration
Parasympathetic, Thoracic
Abdominal, Dynamic

14.
Tell the Flow Story —
The Rise of Superman Book
and Documentary film
We’re launching the project
in three key steps.
Build the Community —
Flow Dojo Peformance Centers
and the Flow Hacker Nation
Share with the World —
The X-Prize of Flow & the
iFlow app

15.
Step One:
Tell the Story of Flow
Over the past three decades, an unlikely
collection of men and women have pushed
human performance farther and faster than
at any other point in the 150,000 year history
of our species. In this evolutionary eye-blink,
they have completely redefined the limits of the
possible — yet almost no one has noticed
— Steven Kotler, The Rise of Superman
(Amazon, Spring 2014)
“
“

16.
New York Times Bestselling Author
(and our Director of Research),
Steven Kotler is about to release the
anticipated follow up to last year’s
smash Abundance.
He’s doing for the deep science of human
performance what Malcolm Gladwell did
for viral trends and decision-making.
Partnering with Amazon Publishing to create the
most ambitious multi-media platform launch to date.

17.
We’ve brought together the brightest
minds in performance neuroscience.
Dr. Andy Walshecame to Red Bull
Stratos as director of high performance for Red
Bull’s global athlete development program,
where he works with hundreds of international
athletes; supervises a team of industry-leading
sports scientists, nutritionists, biomechanics
experts and sports psychologists; and develops
elite sports performance models.
Dr. David Eagleman is a neuroscientist
and writer at Baylor College of Medicine, where he
directs the Laboratory for Perception and
Action and the Initiative on Neuroscience and Law.
He is best known for his published work on time
perception, synesthesia and neurolaw. He is a
Guggenheim Fellow, a council member in the
World Economic Forum, and a New York Times
bestselling author published in 27 languages.
Dr. Edward (Ned) Hallowell,
a child and adult psychiatrist, is a NY Times
bestselling author, world-renowned speaker and
was a member of the Harvard Medical School
faculty from 1983 until he retired from academics in
2004. His newest book, SHINE: Using Brain Science
to Bring out the Best in Your People was published
by Harvard Business School Press.
Dr. Andy Newbergis a neuroscientist
and professor at the University of Pennsylvania’s
Department of Religious studies and the Director
of Research at the Brind Center for Integrative
Medicine. He is widely regarded as one of the
world’s leading experts on the neurobiology of
mystical experiences.
Dr. Leslie Sherlinis a pioneer in
the use of EEG to train athletic performance,
working with Olympians, RedBull athletes, the
Navy SEALs, and the Department of Defense.
He is the Chief Science Officer for Neurotropia,
co-founder of Nova Tech EEG, and a faculty
member at the University of Northern Arizona .
Dr. Mike Gervais combines state-of-the-
art brain mapping techniques with an approach
grounded in high-performance psychology. He
works directly with the top athletes of the NBA,
NFL, NHL, MLB, UFC, US Olympic Team and Red
Bull’s North American athletes. His work has also
played an integral role to the US Military.

18.
The athletes who aren’t just dominating
their sports—they’re reinventing them.
RedBull Airforce Laird Hamilton
Danny Way Travis Rice Shane McKonkey
Jeremy Jones Dean Potter Dave Kalama

19.
And a dream team of award-winning producers
and directors to bring Rise of Superman to life
on screens of all sizes and seed an online global
community of Flow Hackers.
Chris Malloy / director / designer
Eldest of the renowned Malloy brothers, Chris has
forged a career as the antithesis of big hype surfing and
the industry that spawned it—letting his riding, and his
filmmaking, speak for itself. Director of 180 Degrees
South and numerous other highly regarded surf films,
friend and confidant to the likes of Jack Johnson and
Yvonne Chouinard, and brand advisor to Patagonia .
Jimmy Chin / director / producer
Arguably one of the most sought-after expedition filmmakers working
today Chin has worked with the best adventurers, climbers and skiers in
the world on their most challenging expeditions, climbs and ski-descents.
Jimmy has been profiled in numerous publications including National
Geographic, Outside Magazine, People, and Men’s Journal .
Jason Silva / filmmaker / digital philosopher
“A Timothy Leary of the Viral Video Age” was how The Atlantic
described television personality, media artist, filmmaker and
techno-philosopher Jason Silva. His non-commercial series of
short videos, aptly named ‘shots of philosophical espresso’,
explore the co-evolution of humans and technology and have
gone viral with over 1.2 million views. He has spoken at
TEDGlobal, Google (three times), and has created videos for
GE, Samsung, Adobe and Autodesk.
Dirk Collins / producer / director
Dirk is the founder and CEO of OneEyedBird Marketing
& Entertainment, a boutique creative house special-
izing in high quality film production, creative direction
and brand development. He is a filmmaking veteran
with 15 years of experience creating award winning
adventure film and television. Dirk has traveled to
every continent on the planet, capturing the world’s
greatest action sports stars in their element.
Jon Klaczkiewicz / producer / director
Award-winning producer Jon ‘JK’ Klaczkiewicz has earned a
reputation for producing films that go beyond the typical action
sports movie; sought after for his creative story telling ability
and diligent production execution. JK has produced numerous
television series, films, and commercials for clients including The
North Face, Ford, Red Bull, Outside TV, NBC and most recently
directed and produced Jeremy Jones’ Further as well as the
critically acclaimed feature documentary SWIFT.SILENT.DEEP.

20.
Step Two:
Build the Community
Everything you do, you do better in Flow.
From…solving a differential equation to
writing a business plan to playing tennis.
Flow is the doorway to the “more” most
of us seek.
— Dr. Ned Hallowell, Harvard Medical School
“
“

21.
The Flow Dojo Performance Center redefines
the learning laboratory and creates safe and
reproducible experiences of Flow.
15,000 square foot complex dedicated to
peak performance training and research
90' diameter Gravity Dome
Olympic caliber gymnastic, martial art, action sports
gear and extreme motion-training equipment
70' diameter Hydro Dome
hot/cold water therapy, sensory integration tanks,
and diving pools
50' diameter Hypervitality Lounge
oxygen bar, artisanal stimulants, and
ubiquitous digital interactivity

22.
Where the very best can
come and train their games.
Flow to Impact™ programs —
condition leaders, athletes and artists to
harness peak performance more readily,
boosting innovation and collaboration
for the teams they lead.
In order to play dynamically, you
must train explosively.
— NCAA conditioning legend Dean Brittenham
“ “

23.
Step Three:
Share with the World
If you’re out there trying to make your
dreams become a reality…if you create
something really special, you get the best
people wanting to work with you to try to
make it all happen.
— Richard Branson
“
“

24.
We’re launching the X-Prize of Flow.
We’re picking up where the
Qualcomm Tricorder X-Prize
leaves off.
But rather than creating a handheld device to
tell us what’s gone wrong , we’re shooting for
a device that tells us how to get it right.
And since we’re all about reverse-engineering
stuff, we figured we’d do it to the X-Prize as well.
Instead of offering a giant reward so dozens of
teams could all go and build their own supercar
or spaceship, we’re building the mothership (the
Flow Dojo Performance Centre) and offering
X-prize fellowships for the best and brightest to
come together and study with us.

25.
And creating an evolving open-source platform for
participatory research and iFlow App development.
iFlow app helps anyone, anywhere access Flow states with
smartphone biofeedback--applying those findings across disciplines.

26.
We’ve done the research, we’ve built the team,
we’re telling the story—now we’re finding the
right partners to take up the cause.

27.
RedBull launched Project Stratos to the edge of
outer space, and changed the nature of
sponsorship and marketing along the way.
The Flow Genome Project is on a mission
to go beyond the edge of inner space,
and turn an armchair audience of
consumers into passionate participants
in their own adventures.
If you like to dream big
and go big...
Let’s talk.

28.
www.flowgenomeproject.co