User Experience Utopia: where we are and where we are going As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience design

1. User Experience Utopia
Nick Finck, April 15, 2009
Use #uxutopia when commenting on twitter
Minnesota Interactive Marketing Association - Minneapolis

2. ?
Who the f#@k is this
dude?
Minnesota Interactive Marketing Association - Minneapolis

3. Nick Finck
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
• Former publisher of Digital Web Magazine
Minnesota Interactive Marketing Association - Minneapolis

4. ?
What makes a good
user experience?
Minnesota Interactive Marketing Association - Minneapolis

5. Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004

6. Usable
WellsFargo.com WaMu.com

7. Usable
WellsFargo.com WaMu.com

8. Usable
WellsFargo.com WaMu.com

9. Usable
WellsFargo.com WaMu.com

10. Findable
Wikipedia.org search Target.com help search

11. Credible
BestBuy.com Frys.com

12. Accessible
Safeway.com Costco.com
Target Settles Accessibility Lawsuit for $6 Million

13. Accessible
Safeway.com Costco.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million

14. Desirable
Apple Google
iPhone Android
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009

15. Desirable
Apple Google
iPhone Android
5% of SmartPhone
Market Share
50% of SmartPhone
Web Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009

16. Desirable
Apple Google
iPhone Android
5% of SmartPhone SmartPhone Market
Market Share Share TBD
50% of SmartPhone 5% of SmartPhone
Web Traffic Web Traffic
72% customer sat customer sat TBD
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009

17. Useful
CrumplerBags.com

18. Useful
Timbuk2.com

19. Valuable
Macys.com
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.

20. Valuable
Macys.com
$300 Million
increase in
sales
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.

21. ?
Where are we
headed?
Minnesota Interactive Marketing Association - Minneapolis

22. Interface & Devices
Innovation
Minnesota Interactive Marketing Association - Minneapolis

23. Minnesota Interactive Marketing Association - Minneapolis

24. Device Independent
97bottles.com yelp.com
website website
iPhone website Mobile website iPhone App

25. Innovation
Pedometer Nike+

26. Minnesota Interactive Marketing Association - Minneapolis

27. Minnesota Interactive Marketing Association - Minneapolis

28. Minnesota Interactive Marketing Association - Minneapolis

29. Minnesota Interactive Marketing Association - Minneapolis

32. Photo courtesy of Microsoft

33. Photo courtesy of Microsoft

34. Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon

35. ?
What milestones
must we pass?
Minnesota Interactive Marketing Association - Minneapolis

36. We need to fail more
Minnesota Interactive Marketing Association - Minneapolis

37. Failure is not falling
down, failure is not
getting up.
Minnesota Interactive Marketing Association - Minneapolis

38. !
Michael Jordan failed to make his varsity
basketball team
Albert Einstein's teacher described him as
quot;mentally slowquot;
Walt Disney went bankrupt several times
Minnesota Interactive Marketing Association - Minneapolis

39. Coming together
Minnesota Interactive Marketing Association - Minneapolis

40. It is not about us, it is
about the users!
Minnesota Interactive Marketing Association - Minneapolis

41. Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/

42. Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/

43. Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/

44. Building a future
Minnesota Interactive Marketing Association - Minneapolis

45. Education
The Information Architecture Institute

46. Mentor program
Minnesota Interactive Marketing Association - Minneapolis

47. Photo by Dan Buczynski
http://www.flickr.com/photos/macwagen/225493960/

48. Relax, there is a map!
Peter Morville and Jeffery Callender

49. ...and Books!

50. Thank you!
Minnesota Interactive Marketing Association - Minneapolis

51. Thank you!
Remember, comment on twitter with #uxutopia
Minnesota Interactive Marketing Association - Minneapolis

52. ?
Questions?
Minnesota Interactive Marketing Association - Minneapolis

53. User Experience Utopia
Nick Finck
nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com
Minnesota Interactive Marketing Association - Minneapolis