Complete website redesigns are a thing of the past, it's time to think beyond the launch it and leave it mentality. Learn how to discover the pain points of your website and successfully correct them. This interactive talk will walk you through your site as an end user. Learn about A/B and multivariate testing mechanisms, how to create effective tests, and how to publish results to build credibility and authority. This talk will leave you with the ability to take away a process to build upon.
2. Nick DeNardis
@nickdenardis
Associate Director of
Web Communications
Wayne State University
http://wayne.edu/
Host of EDU Checkup
http://educheckup.com/
Writer for .eduGuru
http://doteduguru.com/
Curator of EDU Snippits
http://edusnippits.com/
10. The Redesign Truths
• Everyone strives for “something different”
• Your users are not sick of your site
• Large focus on visual appearance
• Old and new websites have completely
incomparable experiences
11. Reasons to Redesign
• Users goals not being met
• Bring the site into a central identity
• Institution or department has new goals/
initiatives
• Reaction to a change in the marketplace
12. Micro Redesigns
Definition:
Taking small deliberate steps to reach a larger goal
(which may be not 100% apparent at the time).
13.
14.
15. Encourage
Craftsmanship
Let designers design, writers write, developers program.
16. Micro Ideas
• Reduce redundancy
• Clearer calls to action
• Reduce path length
• Remove a silo
• Integrate external information
69. • Interacting with the actual users
• Can be subjective
• Solution may not be perfect for everyone
• Needs to be documented
• Think of the scientific method