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Give Your Content Legs and Run With It - PSUWEB11


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Nick DeNardis & Mallory Wood

Congratulations, you have a website and it is full of content. But... what are you (the human!) doing on the back-end to make sure that visitors are finding the info they came for? Happy Visitors = Happy You. Reacting to your visitors needs, or even better, being proactive will go a long way in enhancing a visitor’s experience with your website. This session will teach you to do just that, helping you think beyond “write it and leave it” by showing you how to transform what’s generally static into long lasting social and interactive content. Let’s redefine what it means to publish content, rethink where it gets published, and rework existing content to meet your visitor’s needs.

Published in: Technology, Design

Give Your Content Legs and Run With It - PSUWEB11

  1. 1. Give your content legs and run with it!
  2. 2. Who are we?Nick DeNardis Mallory Wood@nickdenardis @mallorywoodAssociate Director of Assistant Director ofWeb Communications Marketing, Social MediaWayne State University Saint Michael’s College
  3. 3. What is a website?
  4. 4. “A website is a collection of related web pages containing images, videos or other digital assets. Awebsite is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL.” -- Wikipedia
  5. 5. Your web presence
  6. 6. Any where, any timeAudiences interact with content, not a website
  7. 7. Isn’t social doing enough?
  8. 8. 89,728 visitors 1,015 shares
  9. 9. OpportunitiesTurn one piece of content into five
  10. 10. Not just your users but YOU spreading your content!
  11. 11. What is content?
  12. 12. Approach to content: Reactive vs. Proactive Repurpose vs. Redo Interactive
  13. 13. Low hanging fruit
  14. 14. Most Popular pages this week
  15. 15. Auto Suggestdestination pages
  16. 16. 10 facts about your institutionEveryone has them.. How can we extend them?
  17. 17. Scavenger Hunt Text
  18. 18. Clues• The letter is inside the building guarded by Hippocrates.• It is inside the building where you can see all the stars at night. The time changes color on this building at night.• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.
  19. 19. Scavenger Results
  20. 20. Interactive Web Video
  21. 21. Video Contest
  22. 22. Video Contest Text
  23. 23. Interactive
  24. 24. Interactive
  25. 25. Virtual Campus Tour
  26. 26. Virtual Campus Tour
  27. 27. Virtual Campus Tour
  28. 28. Virtual Campus Tour TOUR This was @Jer3my’s idea!
  29. 29. FAQ’sEver think to yourself, “why am I writing this?”
  30. 30. Well stop!It isn’t helping your users discover your content
  31. 31. FAQ’s re-imagined
  32. 32. FAQ’s re-imagined
  33. 33. FAQ’s re-imagined
  34. 34.
  35. 35. FAQ’s re-imagined
  36. 36. Tracking EffectivenessDon’t bother doing anything if you’re not tracking
  37. 37. Step 1: Figure out what to track• Homepage • Landing Page• Admissions • Click (anywhere)• Schedule a Tour • Submit a Question• Thank You • Subscribe to Updates • Open Subscription Email • Click on Email Link
  38. 38. Step 2:Figure out how to track it
  39. 39. Step 3:Actually track it
  40. 40. Setup a schedule that works for you
  41. 41. Calendar necessities Academic calendar Recruitment schedule Special events
  42. 42. So... now what?
  43. 43. Evaluate your site
  44. 44. Google Custom Maps
  45. 45. Questions?
  46. 46. Thank you!
  47. 47. Photo Credits• 1893884585/• littleblackcamera/438163705/