1. Give your content legs
and run with it!

2. Who are we?
Nick DeNardis Mallory Wood
@nickdenardis @mallorywood
Associate Director of Assistant Director of
Web Communications Marketing, Social Media
Wayne State University Saint Michael’s College

3. What is a website?

4. “A website is a collection of related web pages
containing images, videos or other digital assets. A
website is hosted on at least one web server, accessible
via a network such as the Internet or a private local
area network through an Internet address also called
URL.”
-- Wikipedia

5. Your web presence

6. Any where, any time
Audiences interact with content, not a website

7. Isn’t social doing enough?
http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/

8. 89,728 visitors
1,015 shares

9. Opportunities
Turn one piece of content into five

10. Not just your users
but YOU spreading your content!

11. What is content?

12. Approach to content:
Reactive vs. Proactive
Repurpose vs. Redo
Interactive

13. Low hanging fruit

14. Most Popular
pages this week

15. Auto Suggest
destination pages

16. 10 facts about your
institution
Everyone has them.. How can we extend them?

17. Scavenger Hunt
Text
http://wayne.edu/wordhunt/

18. Clues
• The letter is inside the building guarded by
Hippocrates.
• It is inside the building where you can see all the
stars at night. The time changes color on this
building at night.
• It is outside the building on campus that was
purchased for $1. Look for a statue holding a book.

19. Scavenger Results

20. Interactive Web Video

21. Video Contest

22. Video Contest
Text
http://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv

23. Interactive
http://texasexes.org/tenthings/

24. Interactive

25. Virtual Campus Tour

26. Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8

27. Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8

28. Virtual Campus Tour
TOUR
This was @Jer3my’s idea!

29. FAQ’s
Ever think to yourself, “why am I writing this?”

30. Well stop!
It isn’t helping your users discover your content

31. FAQ’s re-imagined
http://www.pugetsound.edu/admission/

32. FAQ’s re-imagined
http://www.formspring.com/saintmichaels

33. FAQ’s re-imagined
http://www.formspring.me/gabbismc

34. http://admissions.wayne.edu/

35. FAQ’s re-imagined
http://vyou.com/gabbismc

36. Tracking Effectiveness
Don’t bother doing anything if you’re not tracking

37. Step 1:
Figure out what to track
• Homepage • Landing Page
• Admissions • Click (anywhere)
• Schedule a Tour • Submit a Question
• Thank You • Subscribe to Updates
• Open Subscription Email
• Click on Email Link

38. Step 2:
Figure out how to track it

39. Step 3:
Actually track it

40. Setup a schedule
that works for you

42. Calendar necessities
Academic calendar
Recruitment schedule
Special events

43. So... now what?

44. Evaluate your site
http://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops

45. Google Custom Maps

46. Questions?

47. Thank you!
http://slidesha.re/psuweb11-legs

48. Photo Credits
• http://www.flickr.com/photos/marsdd/
1893884585/
• http://www.flickr.com/photos/
littleblackcamera/438163705/