Your visitors interact with content, not with your website. Content consistency is crucial to a successful user experience. Re-publishing is one option but it’s an inside-out action that relies on the authority controlling where the information goes. An API frees your data and the responsibility to where it is published and accessed. Mobile is a major consumer for your API but not every API is setup to handle the mass of requests coming from those devices. Learn how to mobile devices consume API’s with limited or low bandwidth and how to to tailor your API to be as efficient and effective as possible.