Golden Rule for the Web - #eduGuruSummit

1,512 views

Published on

Why you cannot outsource a sustainable redesign project, but jump starting it has to come from the outside. We all know what annoys us online, why do we keep doing it to our users?

Working internally you come across various motivations and keeping the users front and center can be difficult. Learn strategies and techniques to keep the end user top of mind and driving decisions.

Published in: Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,512
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
23
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • Rouge user experiencer\n
  • First we must define the problem of user experience. Is the user’s experience our problem?\n
  • \n
  • \n
  • \n
  • I know because I do it twice a week on edu checkup and you do it every day on the sites you use.\n
  • \n
  • \n
  • Once you know you can't go back no matter how hard you try. Well unless you physically have memory loss.\n
  • Knowledge of the problem can overcome the curse.\n
  • \n
  • \n
  • \n
  • We are transferring our problems to our users!\n
  • \n
  • \n
  • Greed, not being a team player\n
  • This is an awesome website but it suffers from the same fatal flaws\n
  • \n
  • \n
  • Eastern Kentucky University\n
  • \n
  • \n
  • \n
  • Happening more with the introduction of tablets\n
  • \n
  • \n
  • \n
  • Actually a good example of a non-dead end\n
  • \n
  • \n
  • \n
  • \n
  • So that covers just the surface of our problems being transferred to our users.\n
  • “Stop treating customers like one night stands” - Mike Petroff\n
  • The best decisions are data decisions\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • One month iterations. Every new feature you add must go through this indefinitely.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • What you did, when you did it, why you did it, who you did it for, what did it change, what you learned.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Don’t make me think\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Golden Rule for the Web - #eduGuruSummit

    1. 1. The golden rule of the web#eduGuruSummit @nickdenardis
    2. 2. #eduGuruSummit @nickdenardis
    3. 3. Nick DeNardis Associate Director of Web Communications Wayne State University http://wayne.edu/ Host of EDU Checkup http://educheckup.com/ Writer for .eduGuru http://doteduguru.com/ Curator of EDU Snippits http://edusnippits.com/#eduGuruSummit @nickdenardis
    4. 4. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
    5. 5. Maintaining a website is like maintaining a building A single department might look like a ranch in the suburbs#eduGuruSummit @nickdenardis
    6. 6. But in reality it is just a floor in a giant skyscraper.#eduGuruSummit @nickdenardis
    7. 7. You wouldnt want to wander around a skyscraper Why do we let it happen to our users?#eduGuruSummit @nickdenardis
    8. 8. Get in & get out Spotting pain points on other sites is easy#eduGuruSummit @nickdenardis
    9. 9. #eduGuruSummit @nickdenardis
    10. 10. #eduGuruSummit @nickdenardis
    11. 11. The curse of knowledge You are no longer an outsider#eduGuruSummit @nickdenardis
    12. 12. Curses are myths#eduGuruSummit @nickdenardis
    13. 13. Only YOU can stand up for your users Every day will be a struggle#eduGuruSummit @nickdenardis
    14. 14. Ace the checkup test Homepage Degree List Requirements Next Step • Admission • Request • Degree Information Program • Outcomes • Schedule a Visit • Faculty • Contact • Students Advisor • Alumni • Find Contact • Research Information • Advisors#eduGuruSummit @nickdenardis
    15. 15. Common pain points • Missing content • Duplicate content • Obstructed content • Dead ends • PDFs • Silos#eduGuruSummit @nickdenardis
    16. 16. Missing content What Why? • Upcoming Deadlines • More important things to do • Program Information • Assigning responsibilities • Contact Information • Lack of time • Coming Soon • Lack of knowledge#eduGuruSummit @nickdenardis
    17. 17. Missing content#eduGuruSummit @nickdenardis
    18. 18. Missing content#eduGuruSummit @nickdenardis
    19. 19. Duplicate content What Why? • Inbound links • Bulletin information • Multiple owners • Admission requirements • Multiple initiatives • Faculty profiles • Assuming existing information • Forms, forms, forms isn’t findable#eduGuruSummit @nickdenardis
    20. 20. #eduGuruSummit @nickdenardis
    21. 21. #eduGuruSummit @nickdenardis
    22. 22. Requirements Confusion#eduGuruSummit @nickdenardis
    23. 23. #eduGuruSummit @nickdenardis
    24. 24. #eduGuruSummit @nickdenardis
    25. 25. “I already filled out that form” What do you mean? Google gave me this one!#eduGuruSummit @nickdenardis
    26. 26. Duplicate Forms#eduGuruSummit @nickdenardis
    27. 27. Obstructed content What Why? • “Wow” factor • Non user controlled animation • Different goals • Slow interactions • Laziness • Inaccessibility • Lack of information#eduGuruSummit @nickdenardis
    28. 28. Slow Interactions#eduGuruSummit @nickdenardis
    29. 29. Dead Ends#eduGuruSummit @nickdenardis
    30. 30. Dead ends Looking for: Why? • Request information • Contact an advisor • Lack of maintenance • View course description • Oversight • Directions to an office/event • Assumptions • Apply!#eduGuruSummit @nickdenardis
    31. 31. #eduGuruSummit @nickdenardis
    32. 32. PDFs What Why? • Over used • Laziness • Under used • Lack of Knowledge • Accessibility Issues#eduGuruSummit @nickdenardis
    33. 33. Overused#eduGuruSummit @nickdenardis
    34. 34. Unnecessary#eduGuruSummit @nickdenardis
    35. 35. Silos • “My users are different” • “My site needs to have movement, it needs Flash” • “We have our own IT people, they can handle it” • “The university tools are too limiting” • “We need close control over everything we are doing”#eduGuruSummit @nickdenardis
    36. 36. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
    37. 37. Solutions There is no "easy" button#eduGuruSummit @nickdenardis
    38. 38. Content audits#eduGuruSummit @nickdenardis
    39. 39. Do you own this? Step #1 to running a successful website http://www.contentstrategy.com/#eduGuruSummit @nickdenardis
    40. 40. Before#eduGuruSummit @nickdenardis
    41. 41. After#eduGuruSummit @nickdenardis
    42. 42. Personas#eduGuruSummit @nickdenardis
    43. 43. #eduGuruSummit @nickdenardis
    44. 44. #eduGuruSummit @nickdenardis
    45. 45. Content ownership • Structure of CMS Your • IT infrastructure Users • Lack of sharing Own • Static pages Your • Trapped in MS Word Content#eduGuruSummit @nickdenardis
    46. 46. #eduGuruSummit @nickdenardis
    47. 47. Feedback loops#eduGuruSummit @nickdenardis
    48. 48. Idea Testing Sketch Implement#eduGuruSummit @nickdenardis
    49. 49. Idea#eduGuruSummit @nickdenardis
    50. 50. Sketch#eduGuruSummit @nickdenardis
    51. 51. Implementation#eduGuruSummit @nickdenardis
    52. 52. Testing#eduGuruSummit @nickdenardis
    53. 53. Testing#eduGuruSummit @nickdenardis
    54. 54. Refine#eduGuruSummit @nickdenardis
    55. 55. Communicate#eduGuruSummit @nickdenardis
    56. 56. Communication = Trust#eduGuruSummit @nickdenardis
    57. 57. Blog, post often#eduGuruSummit @nickdenardis
    58. 58. #eduGuruSummit @nickdenardis
    59. 59. #eduGuruSummit @nickdenardis
    60. 60. #eduGuruSummit @nickdenardis
    61. 61. #eduGuruSummit @nickdenardis
    62. 62. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
    63. 63. Books • Rocket Surgery Made Easy Steve Krug • Content Strategy for the Web Kristina Halvorson • Web Form Design Luke Wroblewski • Neuro Web Design Susan M. Weinschenk#eduGuruSummit @nickdenardis
    64. 64. Tools • CrazyEgg.com • Woopra.com • Websort.net • Wordpress.com • Tumblr.com#eduGuruSummit @nickdenardis
    65. 65. CrazyEgg#eduGuruSummit @nickdenardis
    66. 66. Woopra#eduGuruSummit @nickdenardis
    67. 67. Woopra#eduGuruSummit @nickdenardis
    68. 68. Websort#eduGuruSummit @nickdenardis
    69. 69. Questions?#eduGuruSummit @nickdenardis
    70. 70. Thank you http://slideshare.net/nickdenardis/#eduGuruSummit @nickdenardis
    71. 71. Photo Credits • http://www.flickr.com/photos/jenniferbrooke/4903005798/ • http://www.flickr.com/photos/lobraumeister/3719898954/ • http://www.flickr.com/photos/rowmuse/309535784/ • http://www.flickr.com/photos/traftery/4773457853/ • http://www.woopra.com/features/visitor-tracking/#eduGuruSummit @nickdenardis

    ×