Selfie Culture Psych Slides Anna Neo Nge Jia Chen Tang Ju Yi Jolynn Tan

1. psychology
behind
the ‘selfie’ culture

2. what is ‘selfie’?
-A self-portrait photograph
!
!
-often shared on social networking
platform
!
!
-usually flattering and made
to open appear casual

3. the ‘selfie’ culture
Politicians Celebrities

4. the ‘selfie’ culture

5. Why do people take ‘selfie’ ?
- Selfie is becoming so popular that it’s almost a communal practice.
- concern over the effect of taking selfie

6. The video
a skit and experiment on the “selfie” culture

7. The skit
3 main process
1. exposure to the trend 2. taking selfies
3. uploading online
+
garnering ‘LIkes’

8. the skit: concept
1. Mere Exposure Effect
2. Self Looking Glass
3. Maslov’s Hierarchy of Needs

9. the skit / concept 1 mere exposure effect
Definition: A psychological phenomenon by which people tend to
develop a preference for some things which
are more familiar to them than others.
When the public
scroll through these social media,
they are exposed to the selfies
taken by people they admire.
influence them to
start taking selfies too as
they have been exposed
and become more familiar with this trend

10. the skit / concept 2 looking glass self
Definition :The view of ourselves comes
from the contemplation of personal qualities
and impressions of how other perceive us.
Taking selfie and post in on social media is a way
for people to present
a certain side of themselves.
people are investing in their social persona
by staging everything in the right way,
getting the angle just right, the clothing just right, the lighting just right
to make themselves look more appealing and flattering,
in hopes of pursuing social reward

11. the skit / concept 3 maslov’s hierarchy of needs
3rd and 4th level needs
need for recognition and belonging
Fulfill by uploading and garnering
likes and positive comments

12. the experiment
“The Selfie Culture” Survey - focuses on students’ individual selfie habits
co-relates back to the concept hypothesised in ‘the skit’

13. the experiment
“How do you perceive her?” Survey - focuses on how people perceive other people’s selfie
co-relates back to the concept of “first impressions” + “The halo effect”

14. results of the experiment

15. results of the experiment

16. results of the experiment

17. results of the experiment

18. results of the experiment

19. the experiment
Same individual
15 participants gotten photo 1 / 12 participants gotten photo 2
Photo 1 - The not so good looking selfie Photo 2 - The better looking selfie

20. result of the experiment
Photo 1 - The not so good looking selfie
-rated negatively overall
*less confident
*less attractive
*LEss friendly
Photo 2 - The better looking selfie
-rated positively overall
*more confident
*more attractive
*more friendly
Same individual
15 participants gotten photo 1 / 12 participants gotten photo 2

21. the experiment: concept
1. first impressions
2. the halo effect

22. the experiment/ concept 1 first impressions
Definition:The initial impression one has of another person when they meet
for the first time. It would influence how they are treated
and viewed in contexts in many contexts of everyday life.
make first impressions using measurements of physical features in everyday images of faces,
such as selfies found on social media.
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When we look at a person’s selfie, we rapidly form judgements about a person’s character,
whether they are friendly, trustworthy or competent.

23. the experiment/ concept 2 the halo effect
Definition:The halo effect is a
type of cognitive bias in which
our overall impression of a
person influences how we feel
and think about his or her
character.
Essentially, your overall impression of a person
impacts your evaluations of that person's specific traits.
You’re attractive You’re successful

24. the conclusion
This experiment contributes as a proof to as to
how selfie photos
make a strong validation tool to their self persona, image and identity.