Physical music is dead. Wait.
Dying.Apple launched iTunes Music storeFlipkart launched Digital Music Store FlyteHungama raised money from Intel CapitalDhingana raised $7 million from Lightspeed & others NextBigWhat.com
E-‐books are at an early
stage • August o Amazon launched Kindle store in India and partnered with a distributor to sell Kindle. It also opened up Kindle direct publishing for India. • September o Micromax launched Funbook Inﬁnity with digital content from McGrawHill, Everonn, Pearson and VriS. Other brands launched similar tablets. o Leading oﬄine retailer, Landmark launched e-‐books on its online store with about 50 categories. • October o Amar Chitra Katha said its going digital. It launched its iPhone app and is planning to launch a device agnosSc plaWorm. • November o Flipkart started selling E-‐books through Flyte, its digital store. o UK Publisher Pearson launched bundled educaSon in tablets in India NextBigWhat.com
Will Indians buy eBooks? NBW
Poll shows • 45% prefer physical copies ONLY. • 20% prefer to buy ebook ediSon ONLY. • 35% will switch from physical to ebook ediSons, if you get some major discounts. There are 25 mn e-‐book readers in India. Over half of them are male. Nearly 34 % of them are aged between 25-‐ 34. They mostly live in ciSes-‐ Bowker Research. NextBigWhat.com
An Internet explosion is in
the making • Government to distribute millions of free Internet enabled smartphones to the poor at a cost of Rs 7,000 cr (~$1.28 billion) • Hundreds of thousands of low cost tablets to be distributed to schools and colleges at a subsidised price. • Indian government’s ambiSous plan to provide low cost tablet hit 2 million pre-‐orders in January. • Government to connect 2.5 lakh gram panchayats with broadband within 16 months. • India emerged as the 2nd largest base of mobile only Internet generaSon aher South Africa across the globe. • Top oﬃcial Sam Pitroda hosts press conference on Twiker for the ﬁrst Sme. • Startup Village in Kerala gets 1 GBPS Internet connecSon to become the ﬁrst to have Internet this fast. NextBigWhat.com