There are 120 million Indians online as of 2012. Most Indians online are male, aged 25-34, and living in cities. The top social media sites in India are Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest. Mobile browsing accounts for 56% of internet usage in India compared to 44% for desktop. The government plans to distribute millions of free smartphones and tablets to increase internet access, especially in rural areas. While e-books are still emerging, Amazon launched the Kindle store in India and Flipkart started selling e-books that year. Physical music sales were declining with more digital options.

1. India
Online
Landscape
2012
What’s
NextBigWhat
for
India's
Internet?

2. How many Indians are online?
NextBigWhat.com

3. What does it mean if there are 120 million Indians online?
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4. Who are they?
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5. Where are they from?
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6. What do they do online?
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7. Most searched people
on Google
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8. NextBigWhat.com

9. Top
7
Social
Media
Sites
in
India
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10. Most email users from India use Google or Yahoo.
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11. Most Indians use Google's Chrome, followed by Firefox and IE
Mobile
browsing
has
56
%
share
compared
to
44
%
of
Desktop
Internet
users
NextBigWhat.com

12. Opera is a favorite mobile web browser. Followed by UC
Browser & Nokia.
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13. Physical music is dead. Wait. Dying.
Apple launched iTunes Music store
Flipkart launched Digital Music Store Flyte
Hungama raised money from Intel Capital
Dhingana raised $7 million from Lightspeed & others
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14. E-­‐books
are
at
an
early
stage
• August
o
Amazon
launched
Kindle
store
in
India
and
partnered
with
a
distributor
to
sell
Kindle.
It
also
opened
up
Kindle
direct
publishing
for
India.
• September
o Micromax
launched
Funbook
Infinity
with
digital
content
from
McGrawHill,
Everonn,
Pearson
and
VriS.
Other
brands
launched
similar
tablets.
o Leading
offline
retailer,
Landmark
launched
e-­‐books
on
its
online
store
with
about
50
categories.
• October
o
Amar
Chitra
Katha
said
its
going
digital.
It
launched
its
iPhone
app
and
is
planning
to
launch
a
device
agnosSc
plaWorm.
• November
o
Flipkart
started
selling
E-­‐books
through
Flyte,
its
digital
store.
o UK
Publisher
Pearson
launched
bundled
educaSon
in
tablets
in
India
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15. Will
Indians
buy
eBooks?
NBW
Poll
shows
• 45%
prefer
physical
copies
ONLY.
• 20%
prefer
to
buy
ebook
ediSon
ONLY.
• 35%
will
switch
from
physical
to
ebook
ediSons,
if
you
get
some
major
discounts.
There
are
25
mn
e-­‐book
readers
in
India.
Over
half
of
them
are
male.
Nearly
34
%
of
them
are
aged
between
25-­‐
34.
They
mostly
live
in
ciSes-­‐
Bowker
Research.
NextBigWhat.com

16. An
Internet
explosion
is
in
the
making
• Government
to
distribute
millions
of
free
Internet
enabled
smartphones
to
the
poor
at
a
cost
of
Rs
7,000
cr
(~$1.28
billion)
• Hundreds
of
thousands
of
low
cost
tablets
to
be
distributed
to
schools
and
colleges
at
a
subsidised
price.
• Indian
government’s
ambiSous
plan
to
provide
low
cost
tablet
hit
2
million
pre-­‐orders
in
January.
• Government
to
connect
2.5
lakh
gram
panchayats
with
broadband
within
16
months.
• India
emerged
as
the
2nd
largest
base
of
mobile
only
Internet
generaSon
aher
South
Africa
across
the
globe.
• Top
official
Sam
Pitroda
hosts
press
conference
on
Twiker
for
the
first
Sme.
• Startup
Village
in
Kerala
gets
1
GBPS
Internet
connecSon
to
become
the
first
to
have
Internet
this
fast.
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17. Team
NextBigWhat.com.
Dec
2012