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Building Great Products : Anand Chandrasekaran @ProductGeeksConf

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Building Great Products : Anand Chandrasekaran @ProductGeeksConf

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Building Great Products : Anand Chandrasekaran @ProductGeeksConf

  1. 1. BUILDING GREAT PRODUCTS… (WHY SOME STICK?) #YahanSeKharido
  2. 2. SOME BACKGROUND. • Snapdeal CPO (The best is yet to come… stay tuned!) • Bharti Airtel CPO (Wynk, One Touch Internet, My Airtel, Airtel Money). #7 and #93 on Google Play. • Yahoo! (Yahoo App., Apple Integrations, Search / Local, Shopping) • Co-founded Aeroprise Inc. (acq. BMC Software) • Investor / Advisor to Angstro (Google), Audeze, FreightTiger, Instalively, Pluss…
  3. 3. WHY ARE WE HERE? Why Products? – Exercising a different muscle Your Favorite Products Why Products ‘Stick’?- S-U-C-C-E-S The 10 Principles To Think About Some Practical Case Studies
  4. 4. MY FAVORITE PRODUCTS #YahanSeKharido
  5. 5. WHAT ARE YOUR FAVORITE PRODUCTS? How did you discover them? Eg. Game of Thrones How did they make you feel? Eg. low cost airlines, iPhone Why did you keep coming back? Eg. AmEx
  6. 6. WHAT ARE YOUR LEAST FAVORITE PRODUCTS? Did the feeling ever change? Eg. calling cards Was the negative feeling bigger than the positive feeling? Will ever trust that brand again? (Brand and Culture are really two sides of the same coin)
  7. 7. WHY SOME PRODUCTS STICK? S-U-C-C-E-S model! Simple – finding the core of any idea Unexpected – grab attention by surprising them Concrete – ensuring the idea can be grasped & recalled Credible – give an idea believability Emotional – help people see the importance of an idea Stories… - empower people to use the idea through a narrative
  8. 8. JFK – SUCCES MODEL? “I believe this nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to earth. No single space project will be more impressive to mankind or more important for the long term exploration of space.” - John F. Kennedy, Address to Congress, 1961.
  9. 9. WHAT ABT MR.MODI? “As a tribute to Mahatma Gandhi, let’s aim to free India from open defecation and open drains by creating a ‘Swach Bharat’ before his 150th birthday in 2019 through the construction of over 800 million toilets and setting up modern sewage systems.” - Narendra Modi, 2014.
  10. 10. WHAT ABOUT WYNK Why it landed well in India? Will it continue to scale? Simple – OTT app built by Airtel (advantages in both) Unexpected – wait… you guys are NOT screwing us? Concrete – user experience, stability, moods, pricing, no bill shock Credible – Vodafone Music VS. Wynk by Airtel Emotional – legacy of music as well as innovation within Bharti Stories… - piracy is 4x bigger, can you wynk me the song, employee videos, price of enjoying music etc.
  11. 11. 10 PRODUCT PRINCIPLES #YahanSeKharido
  12. 12. tenets to live by.
  13. 13. Build and support products that your family and friends will enjoy and that you will be proud to show them. • Why keep it subjective? • Pride as a motivator, love as a motivator • Google Vs. Yahoo
  14. 14. Focus on painkillers, rather than vitamins. Look for “ten figure” ideas that move the needle. • Which medicines do you remember to take? • Stopping a man in the street in Bihar to explain an idea in 30 secs. • Why 10-figure ideas are better to go after
  15. 15. Simple > Pretty. Strive for Simplicity. Perfect is the enemy of simple. • What is an ugly product that you love? Why? • When do you launch? What is a good V1? • How can we support a product team launching a V1?
  16. 16. “When you need to go fast, go alone. When you need to go far, go together.” • Collaborating and how to build LT partnerships? • Internal VS. external partners
  17. 17. If you torture data hard enough, it will tell you whatever you need to hear. • Better horse buggies vs. automobiles • How to rely on “signals” • Analysis VS. Paralysis
  18. 18. Trouble our employees, not our users. • Quality checks, and holding each other accountable. • Your customers are NOT your QA team (except in rare instances)
  19. 19. 404s are your enemy.
  20. 20. It takes a hundred NOs to say a single YES. Don’t be afraid to prioritize on behalf of users. • We are a surrogate decision maker for our users • Apple deciding to take Flash out of iPhone • Saying NO without making it personal. Clear Reasons.
  21. 21. Do not look for the NOs in the organization. • Asking questions to which the answer can be NO. • Advocacy vs. pushing an agenda
  22. 22. Solve one problem fully, as opposed to two problems partially. • Earning the right to solve bigger problems for users • PeopleSoft
  23. 23. THANK YOU & QUESTIONS. #YahanSeKharido

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