Sponsored learning for publishers
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A how-to use media companies strengths for entering into the e-learning space.
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Sponsored learning for publishers
- 1. The Sponsored Learning Studio Collaborating with publishers by creating bite-sized lifestyle lessons they sell to brands.
- 2. Sponsored Learning melds branding and practical lifestyle lessons to simultaneously deliver publishers new revenues, sponsors a rich environment and consumers a valued experience. Sponsored Learning
- 4. Why Publishers should be interested Consumers spend - People spent $185B on e-learning last year; est. $240B by 2021 Holders of information - smart publishers are data rich on their consumers desires Lifted CPM - sponsors will pay a premium if content is worthy
- 6. We’re margoe Princeton NJ ed tech startup Founded by ex-SONY Pictures Digital and SONY Music brand integrator Owns learning infrastructure Instructional design and AI Ph.D. co-founders HI created + AI improved lesson plans NLU powered teaching assistant bot that accesses curricula
- 7. We build our lessons through partnership Author of lessons is Publisher 1 Instructional design and infrastructure of lessons is margoe 2 Media Production of lessons is Publisher/margoe 3 Distribution of lessons is paid media by Sponsor 4
- 9. Our Goals for Sponsors Align their brand with useful content 01 Design purposed brand integration 02 Deliver consumer benefit for stickiness 03
- 10. Who decides? What’s useful content? Publisher decides 1 Brand integration? Publisher-Sponsor collaboration 2 Stickiness? margoe via sticky e-learn tools 3
- 11. Example: Sponsored Lessons with iHeart Media Topic: Workplace professional development Ad Target: Recruiting and Staffing agencies USP: “Local radio delivers staffing agencies richness of message, scale and target capability.
- 12. David Page dpage@newroadmedia.com 646.856.9676 margoe is being incubated by New Road Media