This document summarizes a creative advertising ideas unit that produces innovative online advertising solutions and acts as a central hub for knowledge sharing. It listens to client needs, learns from consumer insights to target the correct audiences, and delivers tailored ad solutions using creativity and the latest technologies to bring brands to life. It aims to help advertisers maximize the network to get closer to audiences, establish stronger ties with existing and new advertisers, and encourage associating brands with engaging content by inventing new advertising spaces.

2. is a...
Dedicated creative advertising
ideas unit.
Producer of innovative online
advertising solutions.
Central hub for communication
and knowledge sharing.

4. can help by...
Listening:
Listening to agencies, take client brief’s and evaluate
brand/campaign goals and objectives whilst always being aware of
current trends and latest web technologies.
Learning:
Offering a competitive advantage through consumer insight,
therefore enabling advertisers to deliver relevant branded content
to the correct target audience.
Delivering:
Developing and delivering tailored ad solutions based on glossy
content using innovation, the latest web technologies and real
creativity to bring brands to life in compelling and relevant ways.

6. Why add ? Well...
Online sales teams are crucially closer to consumers than any
other part of Associated Newspapers, standing us in good
stead for developing what is now becoming the next big thing
in media and marketing - content.
We want to help advertisers to maximise and leverage the
power of our network in order to get closer to their audience.
We also want to establish stronger ties with existing
advertisers whilst attracting new ones.
Our solutions should encourage advertisers to associate their
brands with tailored, engaging and relevant content. We
could say that we are effectively inventing advertising space.
Sauce aims to simplify the process of integrated solutions.