This document outlines the services of an agency specialized in environmental and sustainability communications. The agency aims to close the gap between sustainability principles and actions by raising awareness and fostering adoption of economically viable and environmentally friendly strategies. Key services include integrating sustainability into marketing strategies, developing tools to engage employees and markets in sustainable development activities, and designing multi-step communication strategies involving assessment, planning, production and evaluation. The agency takes a customized approach, designing solutions according to client needs and using collaborators from different fields to deliver results.
1. GREEN VISION Environmental and Sustainability Communications Tools and Strategies to create sustainable profits
2. Who we are We are an outsourcing marketing and communication agency specialised in urban and environmental management with a strong focus on sustainable development Our vision is to close the gap between the principles and the actions towards sustainability, raise awareness, build capacities and foster the widespread adoption of economically viable and environmentally friendly tools, systems and strategies Our mission is to design and implement solutions that align the marketing strategy with the environmental management systems and sustainability strategy of our client’s organisation Our goal is to make profitable any sustainable or environmentally friendly action, directly or indirectly related with the core business of our clients’ organisation
3. What we do “ Environmental and sustainability communication is the planned and strategic use of communications processes to support effective policy making and project implementation geared towards environmental sustainability” We make efficient use of methods, instruments and techniques which are well established in development communication, adult education, social marketing, agricultural extension, public relations, non formal trainingdigital and mass media, among other fields
4. How we do it We integrate sustainability into every level of the marketing strategy We develop tools and strategies to engage both employees and markets We engage in sustainable development activities and communicate this according to your requirements
5. Steps of our communication strategies Assessment: Situation analysis and problem identification Actors and Knowledge, attitude, practices (KAP) analyses Communication Objectives Planning: Communication Strategy development Participation of strategic groups Media selection and Mix Production: Message design Media production and pretesting Action & reflection: Media performance & field implementation Process documentation and evaluation (M&E)
6. Our business Model We are a creative agency. We design solutions according to your needs and requirements and implement them by choosing the best collaborators from different backgrounds and industries who contribute to the delivery of the best results.
7. How can we make sustainability profitable? Creating and implementing sustainable marketing campaigns Implementing CSR reports and sustainability strategies aligned with the marketing strategies Developing shareholders engagement, consultation and education programs that are related with the core business of your organisations Implementing sustainable seminars and events with strong company messages Developing grass root movements tools and strategies to enhance company image Developing below the line ( BTL) tools and strategies Adding value to the EMS and EIA by translating results and ideas in to actions, such as blogs, programs and campaigns
8. Ideas We start from the premise that every organisation is unique and has different goals, values and priorities and we develop ideas tailored to your own needs and objectives. Some of our ideas are: Eco intranet to create community engagement and collective knowledge Implementing tree day activities using permaculture techniques to educate the community Developing corporate videos to engage internal and external shareholders Developing CSR strategies aligned with your company objectives and translate the report into a set of actions in line with the marketing strategy Developing social communication campaigns using BTL tools