The document discusses how social media and technology are changing communication and business. It provides tips for small businesses on using social media tools like blogs, Twitter, Facebook and LinkedIn to connect with customers, find peers, distribute content and gain new clients. The document recommends businesses listen to customers, participate in online communities and contribute online to become experts in their field.

1. Tags : Twitter/Flickr : #sccdc Social Commerce Camp DC

2. Thank you Sponsors

3. Thanks Audience

4. Social Media 101 for small business

5. Once Upon a time …..

6. And then the dreams came true ……

7. Communication is about human connections and conversations Pony Express Federal Express

8. Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg

9. Communication methods are changing Send mail to PO BOX Call us 1-800 Visit us at www. Just Google us Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you

10. Increased dependence on wisdom of strangers

11. Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// janiskrums.com /

12. Traditional media usage is changing

13. Community Media audience is growing Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) LinkedIn Now 60 Million Strong Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites http://www.gartner.com/it/page.jsp?id=1293114 http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

15. 25% Small Business use social media presence – Doubled since last year Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com

16. Once you have a web presence your business is global

17. Case Studies

18. I have never used a computer

19. I don’t use email – daycare principal School has parents intranet Parents can order lunch for kids online

20. Having a business and taking care of a baby Spot the 2 sponsors on this page 

21. Innovation is part of a Small Business Success

22. Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/

24. Reasons why Free Flexible options Help Your Search Engine Rankings Traffic to your website / business Good Word of mouth Leads

25. How Business can use Social Networking Tools Connect with customers Get ideas, trends, buzz Find peers and network Easy distribution of content Greater reach New Clients

26. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/

27. Become an Expert You have to learn the tools Spend your own time Find other enthusiasts/partners in crime Invest time in attending offline events

28. Listen : Google Alerts Also a Power tool for content ideas

29. Participate Join Communities Comment on Blogs Answer Questions and become an expert

30. If chips can have their own page so can you!

31. Become a publisher Blogs Microblogs Guest posts Articles Answers Forums Communities Social Media Press Release Multi- Media Let you content free Creative Commons Link to people

32. Linkedin

33. Blogs

34. Twitter

35. Share your happy moments

36. Facebook

37. Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera

38. Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/

39. Photos- Flickr

40. Mobile strategy The world has 1.4 Billion Tvs 2.5 billion cell phones When people shop they don’t take their PC along Desperate need to compare prices Ask their social network for advice

41. Email should be social too Consolidate all your contact lists Tweet news about your email offers Make your email available online

42. Your Social Media Plan Setup Alerts Join and setup profiles in 3 social networks 15-20 minutes a day tracing the alerts and responding Choose 3 blogs on your field to read and comment Converse, don’t sell Answer questions and become an expert in your niche on LinkedIn 2 hours a week - Learn and write about the products you promote Measure your efforts How many times were you mentioned How many people read your posts Inbounds links Are your customers evangelizing Attend one local event a month Ask for help from the community if you need it

43. Tactical Steps Claim your business on Yelp Encourage customers to review you on social networking sites Integrate Social Media components to your website Thank reviewers Special offers for Fans Add social media to your marketing plan

44. Future trends Location based search Example : Realtime results for "indian food" near:"dc" within:15mi Geo tagging Foursquare, Google latitude Mobile social networking Niche Social networks

45. Special Offer to SCCDC attendees Coupons : http://www.networksolutions.com Get a new domain registration for only $6.99 using Coupon DOMSOCIAL1 Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3 Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF Offer good through March 31 2010 ( T&Cs apply)

46. Blogs to Follow Small Business Trends http://www.smallbiztrends.com Get Elastic http:// www.getelastic.com / SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com GrowSmartBusiness http://www.growsmartbusiness.com

47. Follow us on Twitter @netsolcares @nsoffers ( Coupons and Offers ) @WgBiz @GrowSmartBiz

48. Questions ? Shashi Bellamkonda [email_address] Twitter: @shashib Small Business Success Index : http://www.GrowSmartBusiness.com Network Solutions Blog : http://blog.networksolutions.com Web Community Network : http://www.LinkTogether.com Small Business Network : http://www.MySolutionSpot.com Women Entrepreneurs : http://www.WomenGrowBusiness.com Other Media: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com