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Network Solutions - Shashi Bellamkonda Sccdc V2

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How new media is changing the way we communicate and do business

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Network Solutions - Shashi Bellamkonda Sccdc V2

  1. 1. Tags : Twitter/Flickr : #sccdc Social Commerce Camp DC
  2. 2. Thank you Sponsors
  3. 3. Thanks Audience
  4. 4. Social Media 101 for small business
  5. 5. Once Upon a time …..
  6. 6. And then the dreams came true ……
  7. 7. Communication is about human connections and conversations Pony Express Federal Express
  8. 8. Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
  9. 9. Communication methods are changing <ul><li>Send mail to PO BOX </li></ul><ul><li>Call us 1-800 </li></ul><ul><li>Visit us at www. </li></ul><ul><li>Just Google us </li></ul><ul><li>Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you </li></ul>
  10. 10. Increased dependence on wisdom of strangers
  11. 11. Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// janiskrums.com /
  12. 12. Traditional media usage is changing
  13. 13. Community Media audience is growing <ul><ul><li>Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. </li></ul></ul><ul><ul><li>With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li>http://www.gartner.com/it/page.jsp?id=1293114 </li></ul></ul><ul><ul><li>http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx </li></ul></ul>
  14. 15. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com </li></ul></ul>
  15. 16. Once you have a web presence your business is global
  16. 17. Case Studies
  17. 18. I have never used a computer
  18. 19. I don’t use email – daycare principal <ul><li>School has parents intranet </li></ul><ul><li>Parents can order lunch for kids online </li></ul>
  19. 20. Having a business and taking care of a baby Spot the 2 sponsors on this page 
  20. 21. Innovation is part of a Small Business Success
  21. 22. Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
  22. 24. Reasons why <ul><li>Free </li></ul><ul><li>Flexible options </li></ul><ul><li>Help Your Search Engine Rankings  </li></ul><ul><li>Traffic to your website / business </li></ul><ul><li>Good Word of mouth </li></ul><ul><li>Leads </li></ul>
  23. 25. How Business can use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
  24. 26. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
  25. 27. Become an Expert <ul><ul><li>You have to learn the tools </li></ul></ul><ul><ul><li>Spend your own time </li></ul></ul><ul><ul><li>Find other enthusiasts/partners in crime </li></ul></ul><ul><ul><li>Invest time in attending offline events </li></ul></ul>
  26. 28. Listen : Google Alerts Also a Power tool for content ideas
  27. 29. Participate <ul><ul><li>Join Communities </li></ul></ul><ul><ul><li>Comment on Blogs </li></ul></ul><ul><ul><li>Answer Questions and become an expert </li></ul></ul>
  28. 30. If chips can have their own page so can you!
  29. 31. Become a publisher <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Guest posts </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Social Media Press Release </li></ul></ul><ul><ul><li>Multi- Media </li></ul></ul><ul><ul><li>Let you content free </li></ul></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Link to people </li></ul></ul>
  30. 32. Linkedin
  31. 33. Blogs
  32. 34. Twitter
  33. 35. Share your happy moments
  34. 36. Facebook
  35. 37. Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera 
  36. 38. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
  37. 39. Photos- Flickr
  38. 40. Mobile strategy <ul><li>The world has 1.4 Billion Tvs </li></ul><ul><li>2.5 billion cell phones </li></ul><ul><li>When people shop they don’t take their PC along </li></ul><ul><li>Desperate need to compare prices </li></ul><ul><li>Ask their social network for advice </li></ul>
  39. 41. Email should be social too <ul><li>Consolidate all your contact lists </li></ul><ul><li>Tweet news about your email offers </li></ul><ul><li>Make your email available online </li></ul>
  40. 42. Your Social Media Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  41. 43. Tactical Steps <ul><ul><li>Claim your business on Yelp </li></ul></ul><ul><ul><li>Encourage customers to review you on social networking sites </li></ul></ul><ul><ul><li>Integrate Social Media components to your website </li></ul></ul><ul><ul><li>Thank reviewers </li></ul></ul><ul><ul><li>Special offers for Fans </li></ul></ul><ul><ul><li>Add social media to your marketing plan </li></ul></ul>
  42. 44. Future trends <ul><ul><li>Location based search </li></ul></ul><ul><ul><ul><li>Example : Realtime results for  &quot;indian food&quot; near:&quot;dc&quot; within:15mi </li></ul></ul></ul><ul><ul><li>Geo tagging </li></ul></ul><ul><ul><ul><li>Foursquare, Google latitude </li></ul></ul></ul><ul><ul><li>Mobile social networking </li></ul></ul><ul><ul><li>Niche Social networks </li></ul></ul>
  43. 45. Special Offer to SCCDC attendees <ul><li>Coupons : http://www.networksolutions.com </li></ul><ul><ul><li>Get a new domain registration for only $6.99 using Coupon DOMSOCIAL1 </li></ul></ul><ul><ul><li>Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3 </li></ul></ul><ul><ul><li>Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF </li></ul></ul><ul><ul><li>Offer good through March 31 2010 ( T&Cs apply) </li></ul></ul>
  44. 46. Blogs to Follow <ul><li>Small Business Trends http://www.smallbiztrends.com </li></ul><ul><li>Get Elastic http:// www.getelastic.com / </li></ul><ul><li>SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com </li></ul><ul><li>GrowSmartBusiness http://www.growsmartbusiness.com </li></ul>
  45. 47. Follow us on Twitter <ul><li>@netsolcares </li></ul><ul><li>@nsoffers ( Coupons and Offers ) </li></ul><ul><li>@WgBiz </li></ul><ul><li>@GrowSmartBiz </li></ul>
  46. 48. Questions ? <ul><ul><li>Shashi Bellamkonda [email_address] </li></ul></ul><ul><ul><li>Twitter: @shashib </li></ul></ul><ul><ul><li>Small Business Success Index : http://www.GrowSmartBusiness.com </li></ul></ul><ul><ul><li>Network Solutions Blog : http://blog.networksolutions.com </li></ul></ul><ul><ul><li>Web Community Network : http://www.LinkTogether.com </li></ul></ul><ul><ul><li>Small Business Network : http://www.MySolutionSpot.com </li></ul></ul><ul><ul><li>Women Entrepreneurs : http://www.WomenGrowBusiness.com </li></ul></ul><ul><ul><li>Other Media: </li></ul></ul><ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul></ul><ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul></ul><ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul></ul><ul><ul><ul><li>Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com </li></ul></ul></ul>

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