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Network Solutions - Shashi Bellamkonda Sccdc V2


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How new media is changing the way we communicate and do business

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Network Solutions - Shashi Bellamkonda Sccdc V2

  1. 1. Tags : Twitter/Flickr : #sccdc Social Commerce Camp DC
  2. 2. Thank you Sponsors
  3. 3. Thanks Audience
  4. 4. Social Media 101 for small business
  5. 5. Once Upon a time …..
  6. 6. And then the dreams came true ……
  7. 7. Communication is about human connections and conversations Pony Express Federal Express
  8. 8. Technology always evolving
  9. 9. Communication methods are changing <ul><li>Send mail to PO BOX </li></ul><ul><li>Call us 1-800 </li></ul><ul><li>Visit us at www. </li></ul><ul><li>Just Google us </li></ul><ul><li>Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you </li></ul>
  10. 10. Increased dependence on wisdom of strangers
  11. 11. Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// /
  12. 12. Traditional media usage is changing
  13. 13. Community Media audience is growing <ul><ul><li>Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. </li></ul></ul><ul><ul><li>With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  14. 15. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul></ul>
  15. 16. Once you have a web presence your business is global
  16. 17. Case Studies
  17. 18. I have never used a computer
  18. 19. I don’t use email – daycare principal <ul><li>School has parents intranet </li></ul><ul><li>Parents can order lunch for kids online </li></ul>
  19. 20. Having a business and taking care of a baby Spot the 2 sponsors on this page 
  20. 21. Innovation is part of a Small Business Success
  21. 22. Ready to jump on the Social Media Bandwagon ? Graphic credit :
  22. 24. Reasons why <ul><li>Free </li></ul><ul><li>Flexible options </li></ul><ul><li>Help Your Search Engine Rankings  </li></ul><ul><li>Traffic to your website / business </li></ul><ul><li>Good Word of mouth </li></ul><ul><li>Leads </li></ul>
  23. 25. How Business can use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
  24. 26. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
  25. 27. Become an Expert <ul><ul><li>You have to learn the tools </li></ul></ul><ul><ul><li>Spend your own time </li></ul></ul><ul><ul><li>Find other enthusiasts/partners in crime </li></ul></ul><ul><ul><li>Invest time in attending offline events </li></ul></ul>
  26. 28. Listen : Google Alerts Also a Power tool for content ideas
  27. 29. Participate <ul><ul><li>Join Communities </li></ul></ul><ul><ul><li>Comment on Blogs </li></ul></ul><ul><ul><li>Answer Questions and become an expert </li></ul></ul>
  28. 30. If chips can have their own page so can you!
  29. 31. Become a publisher <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Guest posts </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Social Media Press Release </li></ul></ul><ul><ul><li>Multi- Media </li></ul></ul><ul><ul><li>Let you content free </li></ul></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Link to people </li></ul></ul>
  30. 32. Linkedin
  31. 33. Blogs
  32. 34. Twitter
  33. 35. Share your happy moments
  34. 36. Facebook
  35. 37. Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera 
  36. 38. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter
  37. 39. Photos- Flickr
  38. 40. Mobile strategy <ul><li>The world has 1.4 Billion Tvs </li></ul><ul><li>2.5 billion cell phones </li></ul><ul><li>When people shop they don’t take their PC along </li></ul><ul><li>Desperate need to compare prices </li></ul><ul><li>Ask their social network for advice </li></ul>
  39. 41. Email should be social too <ul><li>Consolidate all your contact lists </li></ul><ul><li>Tweet news about your email offers </li></ul><ul><li>Make your email available online </li></ul>
  40. 42. Your Social Media Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  41. 43. Tactical Steps <ul><ul><li>Claim your business on Yelp </li></ul></ul><ul><ul><li>Encourage customers to review you on social networking sites </li></ul></ul><ul><ul><li>Integrate Social Media components to your website </li></ul></ul><ul><ul><li>Thank reviewers </li></ul></ul><ul><ul><li>Special offers for Fans </li></ul></ul><ul><ul><li>Add social media to your marketing plan </li></ul></ul>
  42. 44. Future trends <ul><ul><li>Location based search </li></ul></ul><ul><ul><ul><li>Example : Realtime results for  &quot;indian food&quot; near:&quot;dc&quot; within:15mi </li></ul></ul></ul><ul><ul><li>Geo tagging </li></ul></ul><ul><ul><ul><li>Foursquare, Google latitude </li></ul></ul></ul><ul><ul><li>Mobile social networking </li></ul></ul><ul><ul><li>Niche Social networks </li></ul></ul>
  43. 45. Special Offer to SCCDC attendees <ul><li>Coupons : </li></ul><ul><ul><li>Get a new domain registration for only $6.99 using Coupon DOMSOCIAL1 </li></ul></ul><ul><ul><li>Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3 </li></ul></ul><ul><ul><li>Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF </li></ul></ul><ul><ul><li>Offer good through March 31 2010 ( T&Cs apply) </li></ul></ul>
  44. 46. Blogs to Follow <ul><li>Small Business Trends </li></ul><ul><li>Get Elastic http:// / </li></ul><ul><li>SMART Ecommerce Blog ( Network Solutions ) </li></ul><ul><li>GrowSmartBusiness </li></ul>
  45. 47. Follow us on Twitter <ul><li>@netsolcares </li></ul><ul><li>@nsoffers ( Coupons and Offers ) </li></ul><ul><li>@WgBiz </li></ul><ul><li>@GrowSmartBiz </li></ul>
  46. 48. Questions ? <ul><ul><li>Shashi Bellamkonda [email_address] </li></ul></ul><ul><ul><li>Twitter: @shashib </li></ul></ul><ul><ul><li>Small Business Success Index : </li></ul></ul><ul><ul><li>Network Solutions Blog : </li></ul></ul><ul><ul><li>Web Community Network : </li></ul></ul><ul><ul><li>Small Business Network : </li></ul></ul><ul><ul><li>Women Entrepreneurs : </li></ul></ul><ul><ul><li>Other Media: </li></ul></ul><ul><ul><ul><li>Technology & Social Media: </li></ul></ul></ul><ul><ul><ul><li>Digital Thoughts: </li></ul></ul></ul><ul><ul><ul><li>Restaurant Reviews: </li></ul></ul></ul><ul><ul><ul><li>Examiner Column : Tech Cocktail Column: What I am reading: </li></ul></ul></ul>