BRIEFLY OVER..43 YEARS..

2. Today, a brand custodian's needs do not end
with advertising in the media. But the success
and failure depends on how the brand performs
at the end consumer / bazaar level.
NORVICSON…
WE ARE NOT JUST AN AD AGENCY

3. In order to Reach out To a
DIVERSE AUDIENCE…
ADVERTISING ALONE IS
AN INADEQUATE VEHICLE

4. NORVICSON
MASS
MEDIA
EXHIBITIONS
IN SHOP/VISUAL
MECHANDISING
BRAND
ENHANCEMENTS
PRIDE
POINTS
LOYALTY
PROGRAMMES
INTERNAL
EXTERNAL
COMMUNICATION
OUR USP

5. A Brand and Marketing
Communications Practice…
who is in pace with
CHANGE.

6. What Do You Mean?
Please Illustrate

7. Norvicson understands today's needs of a Brand across 360
degrees. Meaning not only ATL but in-depth BTL across India at the
grass roots bazaar levels.
Norvicson was associated with Castrol for over 40 years, working almost
as an in-house agency, developing communication across the media
spectrum at the ATL & BTL levels.
The agency created award winning communication for the entire Castrol
brand portfolio from 2-wheeler oils and 4- wheeler oil DEOs to tractor
oils, brake oils, coolants & greases as well as corporate campaigns
including those for the launch of the high-tech Silvassa plant, the 50
years commemoration, motorsports, posters, merchandising, shop
design, POS, calendars, year planners & product packaging design and
many more.
CASE NO 1
CASTROL - INDIA

8. The communication was two-pronged
PRESS
National mainline dailies widely used for the premium segment of
2-wheeler, 4-wheeler & diesel engine oils
Rural press for other segments like tractor oils, coolants etc

9. RADIO
Used extensively all-India (Vividh Bharati & Primary channels) to
enhance mass awareness of its entire range of its range of products
Norvicson was the highest spender on All-India radio (30% more the
Hindustan Lever at the time) and the pioneers who developed a Castrol
Top 10 Programme [Castrol Ek Sey Dus' which ran continuously every
Sunday evening for three years on the primary channel, eliciting lakhs
of responses. Winners who guessed the previous weeks top song
received a Castrol t-shirt & cap.
The agency was solely responsible for media buying across media in
tandem with the brand management team.

10. TWO WHEELER - OILS

11. MOTOR SPORT MAGAZINE AD

12. FOUR WHEELER - OILS

13. FOUR WHEELER
- OILS

14. DIESEL ENGINE OILS - CRB PLUS

15. TRACTOR ENGINE OILS

16. JEEP ENGINE OILS

17. TAXI OIL

18. PRODUCT
RANGE
AD

19. CORPORATE AD – 4 WHEELER

20. CORPORATE AD

21. CORPORATE AD

22. CORPORATE AD – INDEPENDENCE DAY

23. BRAKE FLUID ADS

24. BRAKE FLUID ADS

25. COOLANTS

26. GREASES

27. WALL PAINTINGS

28. MARINE ADS

29. INDUSTRIAL AD - LAUNCH CAMPAIGN

30. INDUSTRIAL ADS

31. INDUSTRIAL ADS

32. POSTERS

33. POSTERS

34. POSTERS

35. POSTERS

36. POSTERS

37. POSTERS

38. POP

39. YEAR PLANERS

40. Umaima Khorakiwala, from the illustrious Khorakiwala family, had a
childhood dream of creating a Pret fashion label and brought it to fruition
with the self-styled brand Umaima. Norvicson was entrusted with
conceptualising and developing the brand identity, labels, packaging,
tags, price catalogues, etc.along with the communication for the launch.
Sayali Bhagat, an upcoming model and Miss India runner-up, was chosen
to be the face of the brand in the communication. An exclusive coffee
table book kick-started the campaign supported by brand peripherals like
posters and other in-house shop promotional material,
Norvicson was also entrusted with evolving the pricing pricing strategy
and handling the retailer meets with top retailers in Mumbai like as part of
the initial roll out plan. This also included making presentations to brand
merchandisers in Mumbai to promote Umaima.
CASE NO 2
UMAIMA

42. Stationery

43. Coffee Table Book

44. Planning and buying an all India print campaign which
gave results by making the brand a strong no.2 next
to Bagpiper after a 7 year hiatus.
Above all the plan resulted in an overall savings of
32.1% on the negotiated rates.
CASE 3
OFFICERS CHOICE WHISKEY

46. CASE 3
HSBC PERSONAL LOANS
Producing, fabricating, packaging of 14
complex merchandising items right from
branded pens, clocks, umbrellas to bulky
kiosks totaling to over 100,000 pieces and
delivering them across 14 different locations
across India.

49. So What?

50. Very simply we not only create and
produce but make delivery happen at
specific locations on time to meet the
promotion’s deadlines.
Which is Accountable and Measurable.

51. Who Are We?

52. Norvicson Advertising
• A High octane Board of Talent
• 42 Years of handling diverse clients
• Experience across all product categories and
mediums from conceptualisation to creation to final
executions at end-consumer level.
• Costing to clients is done on a project / job basis
• Fully accredited to INS & AIR

53. Advertising
+
Marketing
Creative &
Languages
(Translation
& Co-
ordination
Event
Management
BTL Support
Services
Print &
Production
Services
Media Buying
(Planning & Ops.)
Concierge
Services
The Power Of
Brand
Creative &
Design

54. Castrol India Ltd. British Oxygen Company (BOC)
Essar Oil Ltd. HSBC
Kukri Sports - UK Star Alliance
Meadows Aurangabad - Hotel TATA Green Automotive Battery
The Mind Spa IBS Forex
The British Institute
Current Clients
Eureka Forbes Bombay Gymkhana
Fourways Travels Futura Polyesters
Aveva Paul B – Painter
Kuoni Swiss Airlines
Barnes School Rust & Colonial Collection Furniture Store
Living Guard Bombay Bullion Association
Our Clients

55. Partnering with the Clients
Towards Future Growth
NORVICSON STRATEGY

56. • We have demonstrated that we can cope
both in quality, speed and efficiency with
larger multinational agencies
• Geared to act as partners with our clients
( i.e. an extension of their
marketing dept.)
• Over the years working with MNC’s we have
acquired extensive knowledge of brand
marketing and communication
AT NORVICSON

57. • That product quality combined with effective
advertising are the cornerstones of a brand’s
successs
• Single mindedness & consistency should
never be compromised
WE BELIEVE

58. Capable of advertising communication that
has built a brand like Castrol with carefully
nurtured synergistic consistency in…
•The look
•The words it triggers
•The feelings and emotions it evokes in the
prospects mind

59. RAPA Award 1996 for Castrol
RAPA Award 1997 for Castrol
RAPA Award 1998 for Castrol
A & M Silver Award for Castrol
RAPA Award 2003 for Zuari Cement
RAPA Award 2004 for Zuari Cement
OUR AWARDS. OUR ACCOLADES

60. A D V E R T I S I N G

61. Press Ads
Bombay Gymkhana

63. B R A N D E N H A N C E M E N T S

64. BOC - Poster

65. BOC - Dangler

66. BOC
Brochure
Calendar
Year Planner

67. TATA NYK - Brochure

68. SWISS AIRLINES

69. TATA NYK - Calendar

70. Bombay Gymkhana

71. Founder’s Day

72. Founder’s Day Merchandising

73. Founder’s Day Merchandising

74. Lawrence & Mayo

75. I N T E R N A L I N I T I A T I V E S
&
I N C E N T I V E S

76. Secret Ballot Process in Each SBU
EIA HQ’ in ‘secret dossiers’

77. Green Your Offices Contest Silver Jubilee Celebrations Initiative

78. I N C E N T I V E S

79. Keeping
Happy Relationships
With Customers
Launch the direct
sales champs’
annual incentive

80. The Ultimate
Honour
Present the Club to
new-comers as their
stepping stone to
being recognised -
their first step to
glory

82. P R I D E P O I N T S

83. ‘silver journey’ ...and a look at the
philosophy on which
the company was
built and thrives
A specially
rendered song to
celebrate the
company mission
over 25 Years,
performed live at
the Annual
Managers’
Conference

84. Best Employers Asia’s
& India’s
Knowledge
Champs
Other
Noteworthy
Accolades

85. E V E N T S & P R O M O T I O N S

86. Bombay Gymkhana Celebrated Platinum Jubilee of First Ever Test Match in India

90. KUONI TRAVELS

91. PledgeInvitation Card
KUONI TRAVELS

92. Pull Up Banners
Do Not Disturb Card
Identity Card
KUONI TRAVELS

93. M E R C H A N D I S I N G &
E X H I B I T I O N S

94. STAR ALLIANCE

95. Carry Bag Side Sling Bag
Coffee Mug

96. Windcheater

97. SWISS AIRLINES

98. Carry Bag
Table Calendar
Laptop Bag

99. ESSAR OIL

101. HSBC

102. Cap
T-Shirt Carry Bag
Wrist Band

103. Wall Clock
Duffle Bag
Vertical Glowsign
Hanging Box
Hexagon Board

104. TATA GREEN
BATTERIES

105. T-Shirt
Cap
Pen Stand
Key Chain
Sunshade Umbrella Tent

106. BOMBAY
GYMKHANA

107. T-Shirts
Umbrella
BG Souvenir Coasters
Coffee Mug
Key Chains

108. Tie Design
Flag
T-Shirt

109. KUKRI SPORTS
UK

110. Boot Bag
Sling Bag
Laptop Bag
with Insert
Large Kit Bag

111. Classic Rack Sack Bag
Jym Bag
Kit Bag

112. BARNES SCHOOL,
DEVLALI

113. Coffee Mug
Cap
School
Girls Pouch
School Boys Pouch

114. T-Shirts
Wrist Band
Key ChainMagnetic Sticker

115. K1 Bag
Haversack Bag

116. ATP

117. Cap & T-Shirts
Classic Bag

118. MORE STUFF

119. Collar T-Shirts
Round Neck T-Shirts

120. Pens

122. EXHIBITION
STALL DESIGN

123. Incredible India - Dubai

124. Bank of Baroda

125. BOC

126. ASIAN 5
NATIONS
Rugby Trophy
Exclusively
Designed &
Produced
by
Norvicson
Advertising

127. CREATION OF A DUST MITE FOR EUREKA FORBES

128. C O N T A C T P R O G R A M M E S

129. Boiling Leaflet
For Patients
For Doctors
Disease Leaflets
Boiling Tips Leaflet
Expertise Leaflet

130. Carry BagCalendar 2008

131. Factories, Buildings get dilapidated over
Time
Marketing Heads, Brand Managers
retire over Time
Technology gets obsolete over Time
What survives Time
is The Brand.

132. Many Thanks For
Your Attention And
Time