Recommended
More Related Content
What's hot
What's hot (20)
Similar to Presentation of raf n taf style
Similar to Presentation of raf n taf style (20)
Recently uploaded
Recently uploaded (20)
Presentation of raf n taf style
- 1. Raf N Taf AVEE FASHIONS PVT LTD is one of the leading manufacturers and exporters of men's wear. Head Office in Delhi, our fast growing company was established in the year 2013. Since then we have engaged ourselves in apparel and retail market. We have always focused on the men's wear section but however we also deal in providing rare services like concept development, designing, manufacturing to logistic and marketing by Magic Trading Company established in 2003. All our products are made from superior quality fabrics & are ranged very competitively. We have rigorous quality norms for our products and services, hence we have always been able to meet international standards Our company has built fully equipped and modern apparels manufacturing units in Delhi and Panipath. These units have been made with state of art machinery that helps us to manufacture flawless clothing for men. These modern manufacturing units are named as Magic plant. Our range of men's wear has been made after careful research on the ongoing fashion trends. We closely follow both national and international clothing trends and work with innovative yet matured fashion designers to manufacture highly fashionable clothing for men. We cater to the demand of leading international and domestic brands and we also supply our high end products under our own brand name "Raf N Taf".
- 2. Quality Quality is not just a norm for us, it is a commitment we follow. We have employed qualified professionals who endlessly perform quality checks at various stages of manufacturing to assure superior quality for our products. We import our raw materials from the most reliable sources in European markets. Our quality department cross checks these high quality and rare fabrics. We have engaged our quality control managers in the process of monitoring at every step of the production process. Maintaining high quality standards at every stage helps us to manufacture excellent quality clothes and hence maximize customer satisfaction.
- 3. BRAND TARGETS THE SECTION YOUNG CONSUMER WHO WANT TO CREATE THEIR OWN WORLD AND STYLES BRAND BROKE THE RULES OF FORMAL WORKPLACE DRESSING LAUNCHED A COLLECTION OF SHIRTS AND TROUSERS LAUNCHED ALSO COLLEGE WEAR,OFFICE WEAR PARTY WEAR FOR MEN GARMENT DIVISION LAUNCHED READY TO STITCH JEANS PACK UNDER THE BRAND RAF N TAF STYLE our 3 outlet are going to open soon in panipat,sonipat,rohini(Delhi) At Karnal it is going on very benificially.
- 4. VISION OF DEVELOP A BRAND STICK TO WHICH WAS TOTALLY NEW AND DID NOT CONVENTIONS Raf n Taf Style
- 5. 5 Objective .the objective of raf n taf is to provide customer satisfaction .our main objective to brought about a completely new concept to menswear in over all India like delhi ,panjab ,Haryana ,up ,uttrakhand etc. .it aims to grow with a turn over 300 crore till 2015 Raf n Taf Style
- 6. ACCESSORIES .BELT .TIES .SOCKS PRODUCTS GARMENTS .JEANS .SHIRTS .T-SHIRTS .TROUSERS .CAPRIES .SUITS
- 7. .men’s wear only .GARMENTS FORMALS AND CASUAL WEAR .TARGET CUSTOMER –ALMOST ALL AGE EXCEPT KIDS
- 8. HOW TO PROMOTE OUR BRAND Always Best advertisement support . Well Equipped chain management. Big Ambitious plans for expansion. Committed to generate highest ROI for the Franchisee. Always endorses celebrities like boxer Vijendra Singh (Olympic winner) Bollywood actor Paras Saluja and Sonali Katiyal (Punjabi Model).
- 9. PLANES FOR FRENCHISE WE WILL PROVIDE YOU , STOCK ACCORDING TO YOU AND CHANGE IT WITH SEASON OR WHEN YOU WANT. On Consignment (Returnable) basis company will provide. WE WILL provide 12% P.M. On net sales ( VAT Inclusive) The franchise fee is 100000. We also provided rent of the showroom. STOCK IS MAINTAIN BY US EXCHANGE DEFECT PIECE, IF ANY PIECE IS MISSED THAT NOT COMPANY RESPONSBILITY. FULL PROMOTION DONE BY COMPANY BY HOARDING,T.V. ETC. Freight : Borne by company. Carry Bags : Company will provide as per sale. In store Branding : Company will be provide EDC Machine : Will be Provided by the company. Initial Training : Will be provided by the company. Advertisement : ATL& BTL support we required 500 to 1000 sq. ft. area for the showroom at prime location where already boom brands are available. Means that your total investment should be 7.2 lakh that is only for one time and Margin is 12% and rent is provided by company per month.
- 10. 05/26/14 Why Raf N Taf Our company is built with a team of professionals who have fair experience in the garment manufacturing industry. Our high quality imported fabrics are very rarely used in the garment industry, which gives our clothes an edge over others. Managing very high quality standards for our products makes them flawless and impeccable, for which they have been accepted worldwide. We constantly keep a track and update our designers with the latest global fashion trends. Our designers have been provided full leverage to use their innovation in our clothing, which at most times is very logically fashionable too. Our strong infrastructure and organized networking chain makes it really easy and simple on the clients end on receiving high quality and most trendy men wear and accessories at any stipulated time
- 11. 05/26/14 2000 2010 2015 Developing Franchising Market: Franchisees seeking for more options Nascent Franchising Market : Companies gearing up for Franchising by aligning their various functions Survival of the Fittest: • 360° change in franchising scenario • Emergence of new segments/industries • Evolution of holistic approach towards franchising • Early stage of Franchising • Franchising confused with distribution • Predominantly Education & IT franchising • Focus will be on unique offerings •“Consolidation” will be the real opportunity Changing Franchising Scenario:
- 12. COMPANY REQUISITIONS FROM FRANCHISEE Format Premium Retail Product Garments : Shirts, Trousers, Denims, T -Shirts. Store Area 500 to 1000 sq.ft. Frontage 15 ft. & Above Location Ground floor & Main market. Height Minimum 10 ft. Deposit Rs.7.5 lacs. As Security Deposit as refundable & Rs 100000/- Non- Refundable. For Security four (4) cheques to be deposited in the company of Rs. 2.50 lacs each. Agreement for 3 years. Interior Cost Franchise has to borne as per company design & with the nominated Architect of the company (like furniture, AC, Flooring ,Generator. etc.) Hardware Franchisee has to purchase computer, Dot Matrix Printer, Scanner, / internet Connection &UPS. 05/26/14
- 13. Reasons for Raf N Taf style to consider expansion thorough multiple channels.. Growth Saturation Deeper Penetration Roll Out Expenses Raf N Taf strategy for the next 2 -5 yrs Companies intends to venture into newer markets through a mix of company owned and franchisee units. Raf N Taf has the bandwidth to exponentially penetrate the markets through franchising. The company has aggressive growth plans in PAN-India expansion. Numerous Operational challenges wherein the franchisee can be the best person to operate the same. It is estimated that the franchisee generally brings in the 10- 15 per cent better efficiencies in the system. Quality man power at cheaper cost, low cost of training and 100% attention to the store will bring its own set of advantages. Company can focus on broader objectives and be “ON Business roles” rather than “IN the business roles” Thus, we feel Franchising would be the best way to address the currently faced issues.
- 14. What would franchising address for Raf N Taf? Opportunity to raise external capital Franchising is the modern way to raise capital. ● The cost of franchising is often a smaller investment than the cost of establishing even one new outlet. ● After paying the cost of the franchise program, the remaining costs of expansion (as well as most of the risk) are assumed by franchisees. And since franchisees usually pay the franchisor an up- front fee and royalties, the right strategy for selling your franchise idea can become an immediate high-impact low-risk revenue source. ● Raf N Taf should focus on expansion by building its’ own franchise network rather than asking internal capital or external capital thorough ways of equity funds. Deeper & faster penetration in PAN India ● Raf N Taf needs to secure its expansion by scouting for opportunities to further roll out in newer territories and expand its reach into other tier I, and II cities apart from metros. ● Franchising is opted to target a larger audience. ● It is the best mode to increase the brand equity, brand presence and brand acceptability. ● Moreover, it requires lower investments to reach out to a much larger target consumer base. ● Franchising is the only way to penetrate the new markets by partnering with local people who have good local knowledge and are willing to become partners by sharing the same vision and therefore works hard to achieve his financial profitability.
- 15. Scope of Work Phase1:ModelDevelopment Build a strategy and business model to establish Raf N Taf style expansion outlets The business model to include the marketing strategy, operational strategy and the financial model for Raf N Taf Style outlets Create a Franchise program for expansion of Raf N Taf outlet through franchising Develop strategy, business plan and roll-out plan for franchising Phase3:Marketing&Recruitment
- 17. COMPTITORES
- 18. PRODUCT FROM UPTO Formal shirts(full sleeves) 800/- 2000/- Casual shirt 799/- 1799/- T-shirt 399/- 1399/- Trousers 899/- 2099/- Denims 999/- 2099/- Formal shirt (half sleeves) 499/- 1399/- PRICE RANGE