4. Group Structure
SPI Publishing
Magazines Events ISO Certifications
• Well respected Group in UAE
• Partners with Dubai Government & Ras Al Khaimah Government for
creating business platforms and opportunities
• ISO 9001 company committed to delivering highest quality standards
6. Magazines
• Publishers of 3 premium business
titles offering Clients a combined
reach of over 60,000 businesses per
issue
• Intelligent SME – Print run 25,000
copies per issue/6 issues
• Robust RAK- Print run 15,000
copies per issue/6 issues
• Apps Middle East- Print run
20,000 copies per issue/12 issues
• All titles are endorsed by respective
Governments and professional
business associations.
• Recipients include C-level Executives
running multi-million $ businesses
7. • We conduct High Profile Business
Events and over 15,000 CEOs,
Entrepreneurs have attended these in
the last 12 months.
These include
• Global Business Series which offers C-level
Executives a chance to get up-close
& personal with UAE’s Business
Magnates
• Global App Summit is the largest
technology and lifestyle event focusing
on Innovations
• SME World Summit is the largest
Business Event of UAE
Events
8. ISO Certifications
• This division was established with a vision to serve the industry
and deliver best solutions for Quality Management Systems of
International Standards. We render Consulting and Training
Services for following standards:-
– ISO 9001:2008 – Standard for Quality Management System.
– ISO 14001:2004 – Standard for Environmental Management System.
– OHSAS 18001:2007 – Occupational Health and Assessment Series.
– HACCP – Food Safety - Hazard Analysis at Critical Control Points.
– ISO 22000:2005 – ISO Standard for Food Safety Management System.
– ISO/TS 16949:2002 – ISO Technical Standard for Automotive Industry.
– ISO/TS 29001 / API Q1 – ISO Standard for Petroleum Industry.
– ISO 27001:2005 – Standard for Information Security Management Sys.
– ISO 13485:2003 - Standard for Quality System for Medical Devices.
– CE Mark – European Product Safety Standards.
12. Shantanu
Partner/ Group Chief Executive Officer
• Management graduate with over 15 years of
high level corporate consulting experience
• An avid investor and a serial entrepreneur with
interests in Real estate, Tourism and Media.
• On board as Brand Consultant with top
government bodies and corporates
• Experience in handling top tourism clients like
Tourism Malaysia, Dubai Tourism etc
• Known for building the Tourism Malaysia brand
in the Middle East
• Publisher of 3 business titles in UAE
13. Sanjeev
Partner/ Chief Operating Officer
• Marketing Communication Specialist with over
16 years of experience having managed a variety of
businesses across industries which include
– Banking, Tourism, Hospitality, Retail, Media, Real
Estate and Telecommunications.
• Adept in providing solutions, both strategic or tactical
and an expert in integrated communications for B2B,
B2C and B2E segments
• Attained proficiency in establishing Brands across
markets & achieving their ROI driven objectives with
Digital and non-digital initiatives
• Working experience includes managing TECOM
businesses like SmartCity Kochi, SmartCity
Malta, Villa Lantana &
Dubai Industrial City
14. Navin
Partner/ Chief Innovations Officer
• A savvy, digital architect with 17 plus years
experience in leveraging digital technologies,
architecting positive user experiences and
engineering social media marketing strategies
in the Banking, FMCG, Retail, Automotive,
Pharmaceutical, Aviation & Tourism verticals.
• Worked across India, UK, Germany and Dubai
in management positions of Multinational
Advertising and Marketing companies.
• Won a Bronze Lynx and pioneered the effective
usage of QR codes to launch the music
portal Music-Master.com in this region
• Prior to DDB he worked in UK during the
dot.com era and also launched a newspaper
independently as Editor, Printer & Publisher in
India.
15. Shehzad
Partner/ Chief Creative Officer
• With over 27 years in the industry, regarded as
an opinion leader and is one of the most
respected names in the industry
• Led Creative Teams at Lowe/Lintas, Y&R,
BBDO, TBWA and DDB
• In 2012, was elected to the DDB Global
Creative Council, an elite panel of 5 Executive
Creative Directors chosen out of the 200 offices
of DDB Worldwide
• Ranked 2nd in the world on the
bestadsontv.com’s global list of the most
awarded Executive Creative Directors.
17. Internationally Acclaimed
• Over 50 International and Regional awards won
including
• Cannes
• One Show
• Epica
• New York Festivals
• Clio
• Dubai Lynx
• London International Awards
• MENA Cristals
• Campaign ME
18. Our strategic approach
Immerse
Understand the
industry & how
the competition
works
Narrow
down
Focus on the
business &
communication
objectives
Talk
Dialogue with the
core Target
audience
Evaluate
Track our
communication
efforts to gauge
performance
Brand
Lead
Help take a
leadership
position with
media-neutral
communications
19. Our Integrated Services
Brand Identity
Development
Your
Brand
ATL
BTL
Digital
Marketing incl.
Social Media
Activation &
Experience
Media –
Planning and
Buying
PR
