2. The reason – OIBC works only for Indian
Family Managed Businesses and provides
strategy to turn their products into
POWERFUL BRANDS.
Oberoi IBC (OIBC) which was started
in the year 1994 founded by
Mr. Suresh Oberoi,
Mr. Vivek Oberoi
and Mr. Anand Oberoi ,
is now recognized as
INDIAN BRAND COACH.
3. We are a Mumbai based
Advertising & Media Planning Agency.
We meld strategy, creative and media to
produce measurable results for some of
the India’s most recognized brands. Over the last 20 years, we have built brands like
Priyagold Biscuits, Flair Pens and Lalqilla.
Their success inspired ambitious entrepreneurs
around the nation to work with us. We have gone
on to work with more than 200 different brands in
the past.
4. Under the profound guidance of our
core team Mr. Anand Oberoi, Mr.
Ram Krishna , Mr. Rajan Surlekar,
Mr. Surya Kumar Singh and Mr. Vijay
Singh , we have managed to set a
benchmark in attaining a high client
satisfaction level.
Owing to their foresightedness, sound
marketing skills and an undeviating urge
to satisfy clients, we have managed to
establish a credible name in the
advertising world.
5. An engineer from BITS.
Belonging to a family with a background in
Bollywood.
Directed more than 200 ad films
ANAND OBEROI
Managing Director
RAM KRISHNA
Executive Creative Director
RAJAN SURLEKAR
Creative Director
SURYA SINGH
Business Head - NorthExperience 25 years.
Ex Creative Director of LINTAS,
BATES 141 & MUDRA
Worked with Hindustan Lever, Dabur,
Reliance ADAG, ONIDA & TATA.
Experience 18 years.
Identity Management Expert.
Experience 18 years.
Worked with TV channels including
SAHARA.
VIJAY SINGH
Director -Business Development
Experience 10 years.
Worked with Reliance Communications
UMESH KACHA
Business Head - West
Experience 15 years.
Director of Serials & Cookery Shows for TV
6. OBIC has a deep experience in
almost every category.
We develop communications in the
most compelling ways to place the
brand in consumers mind.
We work passionately taking a unique and
creative approach.
We are available for 24 /7.
7. Unlike other ad agencies, we have
two important departments.
That is….
Creative Department and
Production Department Our creative team develops the campaign
and production team executes it.
Bollywood cinematographers, music
directors, celebrity managers are part of
our production department.
9. Success
Story
Our 18 years ago, it was a tiny biscuit company.
But today, it is respected by fellow biscuit companies
like Parle and Britannia.
Presenting PriyaGold.
10. What clicked for PriyaGold?
Their willingness.
And Our research based strategy
Key
Point
11. Emotional
Hook
Rational benefits like ‘Great Quality’ and
‘Competitive Pricing’ always attract consumers.
But only an ‘Emotional Benefit’ can ensure a
permanent place in the consumer’s mind.
12. Mission
Middle Class While Britannia and Parle had priced their cream and
butter biscuits beyond the reach of the middle class,
we created a emotional benefit for PriyaGold:
“Ab achche swad par SAB KA HAQ HAI”
13. After the original commercial with the then famous
Priya Tendulkar, celebs like Shekar Suman, Smriti
Irani, Saakshi Tanwar, Hussain and Karishma
Kapoor popularized the brand.
4th
Big
Company
Today PriyaGold is a brand worth
4000 Crore and 4th
big company in the
biscuits industry.
21. Consists of other products and
brands available to the consumer,
WHO YOUR BRAND WILL
COMPETE WITH. In other
words, who ‘loses,’ so that you ‘win!’
Is the buyer, most often the
user of your product.
With a description of his
lifestyle! A problem or belief of
the consumer
Is the way your brand will
solve consumer’s
problem
Captures how the consumer
will feel after using your
brand!
MARKET SCENARIO
TARGET AUDIENCE
INSIGHT
RATIONAL BENEFIT
EMOTIONAL BENEFIT
25. Thank You We promise you success.
And the possibility of growing very
very big.
All we need is your
willingness to grow.
26. Contact
Ramchandra Yadav
Oberoi IBC
30 E. Laxmi Vijay,
Laxmi Industrial Estate
New Link Road,
SAB TV Lane,
Andheri West, Mumbai 400053
Mobile No. 09867213536
