Unit 01 Checklist

1. OCR Level 3 – Cambridge Technical Introductory Diploma in Media
Unit 01: Analysing Media Products and Audiences (10 Credits)
Checklist
General
Task Done 
Have I stated WHO (Publisher and
Product) I am going to investigate?
Have I presented my work in a
presentation format?
(Prezi, PowerPoint)
Ave ALL Witness Statements been
completed?
Is the work embedded into my Blog
Page?
P1
Task Done 
Ownership Model/Operating Model –
Contact the Publisher and display
evidence of this as well!
Evidence of Associated Products to the
Publisher
Product(s) – Market Position – i.e. Sales
Figures, Comparisons to competitors
Competitors – Who are they?

2. P2, M1, D1
Task Done 
Analysis of the Genre
Analysis of the Purpose of the Product
Analysis of the Form, Style & Content
of the Product – Media Language
Competitors – Who are they?
P3, M2, D2
Task Done 
Demographics of the chosen Target
Audience
Psychographics of the chosen Target
Audience
Age, Gender Addressed for the chosen
product
The relationship between the target
audience and product is addressed –
For example Primary Research

3. P4
Task Done 
Product distribution to it’s intended
target audience – Where? How?
How is the product advertised
P5, M3
Task Done 
Considered the impact and effect of the
product in the audience
Representation –
 Stereotypes
 HOW people are represented
(Character roles theory –
Propp)
Legal and Ethical Issues – For example:
 Press Complaints Commission
What do people have to say about the
product – Good or Bad – online or
through other platforms?