Unit 3 - Research Techniques for the Creative Media Industries.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
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