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Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 1
Assignment 1 – Research Techniques for
the Creat...
Introduction
– The term ‘ Research Techniques ‘ can be explained as a method to
obtain information from various sources ac...
Market :-
- Look for any competition that their product may face.
- Top selling products already on the market
- Any merch...
Type Of Research
Type of
Research
Quantitative
Research
Qualitative
Research
Gulshan Golechha - Assignment 1 - Research Te...
Quantitative research
Definition :-
Quantitative research is data that is based on facts and information
that can be measu...
Sources of Research
Primary Research :-
- Primary research is to obtain completely new results.
- To do this they use tech...
3. Online Surveys :–
- This is done by using the internet or using an email to send out a
survey. This then means that a l...
Secondary Research :-
- Secondary research is research and data that already exists.
- It is information that has been gat...
Purposes of Research
Research that is undertaken within the creative media industry has
three main aspects: audience resea...
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Unit 3 - Research Techniques for the Creative Media Industries

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Unit 3 - Research Techniques for the Creative Media Industries.

Contents :

1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.


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Unit 3 - Research Techniques for the Creative Media Industries

  1. 1. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 1 Assignment 1 – Research Techniques for the Creative Media Industries Date : 30-08-2012Gulshan S. Golechha
  2. 2. Introduction – The term ‘ Research Techniques ‘ can be explained as a method to obtain information from various sources according to the needs. – In creative media industry there are four group which are used a) Audience. b) Market. c) Production. d) Methods. Audience :- - Age of consumer. - Genre and age rating of the product. - Location, Where to sell the product. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 2
  3. 3. Market :- - Look for any competition that their product may face. - Top selling products already on the market - Any merchandising, follow-on’s or expansions that could be developed. Production :- - Cost effectiveness. - Production costs. - Material used. - Profit from product. Methods :- - Types of methods use to gathering the information. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 3
  4. 4. Type Of Research Type of Research Quantitative Research Qualitative Research Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 4
  5. 5. Quantitative research Definition :- Quantitative research is data that is based on facts and information that can be measured and counted which in turn produces numerical and statistical data. Qualitative Research Definition :- Qualitative research is data that is obtained from people’s opinions, their views and their preferences. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 5
  6. 6. Sources of Research Primary Research :- - Primary research is to obtain completely new results. - To do this they use techniques such as interviews, questionnaires, surveys and focus groups to find out what the consumer groups think. The methods they use are, 1. Face-to-Face Interviews: – - This is where an interviewer will ask a member of the general public, either on the street or their doorstep, a series of questions related to the subject the interviewer is researching. 2. Telephone Interviews :– - This is the same as the above, however it takes place over a telephone call. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 6
  7. 7. 3. Online Surveys :– - This is done by using the internet or using an email to send out a survey. This then means that a large number of people can answer the survey. - This is becoming an increasingly popular way of conducting primary research as it is less costly than a face-to-face interview or a telephone interview. 4. Questionnaires: – - A questionnaire can be sent to a random number of people to gather a broad range of results. 5. Focus Groups/Customer Panels: – - This is a small group of people who meet with a facilitator, who is a member of the company that made the product. - This facilitator then asks the group to examine/watch or try the product, and then asks in-depth questions. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 7
  8. 8. Secondary Research :- - Secondary research is research and data that already exists. - It is information that has been gathered by other people or organisations, and allows other organisations and businesses to use this information. - Articles, books, journals, archives, photo libraries, and existing information located on the internet are all examples of secondary research and data. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 8
  9. 9. Purposes of Research Research that is undertaken within the creative media industry has three main aspects: audience research, market research and production research. • Audience Research – Is the collection and analysis about the target audience or a media product or a sector of the media industry. • Market Research – Is the collection and analysis of information about the market that a particular media product will be a part of, and that will compete with other products for an audience and revenue. • Production Research – Is the collection and analysis for the content and production of a chosen media product. Gulshan Golechha - Assignment 1 - Research Techniques in Game Industry. 9

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