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Task two - fmp research intro
1. TASK TWO - FMP RESEARCH
1500 words minimum
• In this context relates to the ability to select, edit, interpret and
respond to relevant material in support of lines of inquiry, and the
level of initiative, commitment, personal responsibility and
resourcefulness demonstrated in developing and progressing
identified goals.
• Likely to be evidenced in research journals, notebooks, personal
collections of edited research material, recordings, artefacts and
through other practical media related outcomes. Areas, methods and
techniques that could be relevant are as follows on the following
slide:
2. TASK TWO - FMP RESEARCH
Research Methods
Existing Products
Vox Pops: (vox populi, meaning voice of the people)
Surveys: Online or in person
Focus Groups
Quantitative Research: Programme ratings, hits on a
website, box office figures etc.
Qualitative research: Film reviews, game reviews, attitudes
to media products, responses to advertising campaigns etc.
Methods & Sources Of Research: Books, directories,
newspapers, film archives, worldwide web
3. TASK TWO - FMP RESEARCH
Primary and Secondary
Primary Research techniques (new data)
Online quantitative surveys
Online qualitative forums
Interviews, focus groups
Social listening
Secondary Research techniques (desk research)
Market/Category Data
Survey Results (Conducted by another source)
Consumer Market
Category Trends
Reviews
Online Forums
4. 2. Be able to use research,
analysis and evaluation
to develop solutions for
a creative media
production project.
2.1 Use research to support
the development of
a creative media
production project.
2.2 Use analytical and
evaluative skills to
develop creative
solutions to realise a
media production project.
5. Grading
Pass - Use research to support the development of a creative media production project. Use analytical and
evaluative skills to develop creative solutions to realise a media production project.
Merit - Use research to support the development of a creative media production project to a high standard.
Use analytical and evaluative skills to develop creative solutions to realise a media production project to a high
standard.
Distinction - Use research to support the development of a creative media production project to a very high
standard. Use analytical and evaluative skills to develop creative solutions to realise a media production project
to a very high standard.
6. Synthesis:
the combination of components
or elements to form a connected
whole.
A range of relevant sources
Not just the internet?!
7. Your project
Audience
e.g.
Who is your project for?
What do they expect?
What do they engage with/why?
Marketplace
e.g.
What already exists?
What is the competition?
Production Techniques
e.g.
How do you intend to realise your
project?
What specific techniques could you
utilise?
Summary
Critically engage with your research; discuss your findings; interpret what your research means; indicate how your
research will help to guide and develop your creative solutions