mobile
oliver weidlich
 ideal interfaces
@oliverw
who are you?
overview

• history of bad mobile experience
• who’s using what
• examples of good & bad mobile
• government on mobile
• h...
history
that was then...



     make calls
now
     • SMS bookmarks calls
          •        • video
• calendar             • stopwatch
     • GPS phonebook
        ...
the experience is broken




       www.idealinterfaces.wordpress.com
the experience is broken
• complexity & cost of call & data plans
• low awareness / understanding / need
• separation of h...
for mobile creators
• handset range for intended audience
• 2G vs 3G
• screen size/s
• interaction type/s
• internal devel...
benefits
• personal
• internet enabled
• location enabled
• access anywhere
• your data (addresses, music, pictures)
• noti...
who’s using what
WMDS - 2008
• >70% use for more than voice/sms (61%
  info & 57% entertain)

• 31% used to make purchase
• mobile search i...
AMPLI - 2008
• 34% 2nd mobile phone and/or SIM
• 48% purchased content for their mobile
  from PC & 17% carrier portal

• ...
AMPLI - 2008
• future content: music (30%), games
  (27%) and wallpapers (25%)

• future content: maps (31%), news (29%)
 ...
oz mobile usage

                     Quarterly
  Period                                      CAGR
                    Gro...
mobile user
experience
bad user experience
• not re-thought for mobile
• UI & interaction not designed for mobile
• poor interface design
• poor ...
good mobile uxp
• support user goals
• tight integration with handset
• integration with other applications on
  device

•...
govt on mobile
hints / tips / tools
what makes sense?
• what information do people need quick
  access to?

• how can you communicate better with
  your commu...
hints & tips
• re-think services for mobile
• simplicity and functionality - get the
  basics right

• provide an integrat...
hints & tips
• mobile specific content
• URL: m. or /m or .mobi? Re-direct!
• option to link through to full site in
  foot...
hints & tips
• bubble relevant/interesting content to
  the top

• focus on the content and interaction
  than how pretty ...
tools
• XHTML
• W3C Mobile web initiative http://
    www.w3.org/Mobile/

• Wordpress Mobile Plug-in (http://
    wordpres...
future
flickr.com/photos
• /willgame                 • /zachklein
• /Gaeten Lee               • /cpchannel
• /Kessiye             ...
questions?

oliverw@idealinterfaces.com.au
          @oliverw
        0411 551 561
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
Lg Web Network Mobile Presentation August 2009
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Lg Web Network Mobile Presentation August 2009

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A talk I did about mobile for a new-to-mobile audience at the Local Government Web Network Conference in August 2009

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Lg Web Network Mobile Presentation August 2009

  1. 1. mobile oliver weidlich ideal interfaces
  2. 2. @oliverw
  3. 3. who are you?
  4. 4. overview • history of bad mobile experience • who’s using what • examples of good & bad mobile • government on mobile • hints & tips & tools • the future
  5. 5. history
  6. 6. that was then... make calls
  7. 7. now • SMS bookmarks calls • • video • calendar • stopwatch • GPS phonebook • • infrared • games • Web • megapixelsIDwallpapers • caller • • themes • ringtones • videoinstant messenger • • camera news • bluetooth • subscriptions • WAP PTT • sport • • email • movies • alarms • weather • synchronisation • MMS • music
  8. 8. the experience is broken www.idealinterfaces.wordpress.com
  9. 9. the experience is broken • complexity & cost of call & data plans • low awareness / understanding / need • separation of hardware, OS, applications, content & online services • too much irrelevant functionality • hidden & difficult customisation
  10. 10. for mobile creators • handset range for intended audience • 2G vs 3G • screen size/s • interaction type/s • internal developer skills • understanding of all facets of mobile
  11. 11. benefits • personal • internet enabled • location enabled • access anywhere • your data (addresses, music, pictures) • notifications
  12. 12. who’s using what
  13. 13. WMDS - 2008 • >70% use for more than voice/sms (61% info & 57% entertain) • 31% used to make purchase • mobile search increased to 30% • mobile web increased to 49% • URL entry dropped from 54% to 29% Australian Results of Worldwide Mobile Data Service Study 2008 www.mnetcorporation.com/worldwide-mobile-data-services-study/
  14. 14. AMPLI - 2008 • 34% 2nd mobile phone and/or SIM • 48% purchased content for their mobile from PC & 17% carrier portal • top 3 Content : Games (43%), Trutones (42%) & Wallpapers (33%) • top 3 Info: News (53%), Weather (50%) & Sport (34%) Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile
  15. 15. AMPLI - 2008 • future content: music (30%), games (27%) and wallpapers (25%) • future content: maps (31%), news (29%) and weather (28%) Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile
  16. 16. oz mobile usage Quarterly Period CAGR Growth Avge Q4 2008 17.3% 89.3% Q1 2009 6% 26.2% 6 Months 24.4% 54.8% AIMIA MIG Mobile Traffic Trend Report www.aimia.com.au/mobile
  17. 17. mobile user experience
  18. 18. bad user experience • not re-thought for mobile • UI & interaction not designed for mobile • poor interface design • poor interaction flow • inconsistent • silo-ed applications & OS
  19. 19. good mobile uxp • support user goals • tight integration with handset • integration with other applications on device • integration with other devices and services • allow quick & easy customisation
  20. 20. govt on mobile
  21. 21. hints / tips / tools
  22. 22. what makes sense? • what information do people need quick access to? • how can you communicate better with your community? • can your community communicate with each other? • keep it simple, especially to start!
  23. 23. hints & tips • re-think services for mobile • simplicity and functionality - get the basics right • provide an integrated/contextual service • know/design for the device range • do usability testing
  24. 24. hints & tips • mobile specific content • URL: m. or /m or .mobi? Re-direct! • option to link through to full site in footer • bias code for text input (e.g. Log-in) • short URL, SMS keyword, QR Code
  25. 25. hints & tips • bubble relevant/interesting content to the top • focus on the content and interaction than how pretty it is to start with • lowest common denominator is probably your best place to start
  26. 26. tools • XHTML • W3C Mobile web initiative http:// www.w3.org/Mobile/ • Wordpress Mobile Plug-in (http:// wordpressmobile.mobi/) • WURFL (http://wurfl.sourceforge.net/) •
  27. 27. future
  28. 28. flickr.com/photos • /willgame • /zachklein • /Gaeten Lee • /cpchannel • /Kessiye • /masanori_okuno • /tico24 • /Leonard Low • /SideLong • /leginmat • /kaex0r • /Xerones • /R26B • /downbeat • /liewcf • /switch 1010 all creative commons (attribution only) licensed
  29. 29. questions? oliverw@idealinterfaces.com.au @oliverw 0411 551 561

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