Quick high-level overview of Hobsons. No need to get into products now.
More specifically, we focus on three products.
Our products are in over 100 countries over the world which includes over 12,000 institutions and impacts over 13 million students.
Students and institutions today are facing issues that we haven’t encountered before…
26% of students meet college readiness benchmarks Source: ACT
We’re helping schools to close the gap between college eligibility and college readiness
Every high school graduate is technically eligible for post-secondary education. Close the gap between students who are eligible for post-secondary education or a career path, and those who are ready to succeed We believe that students should have the opportunity to choose their own path so that they are ready to succeed in whatever path they choose by the time they leave 12th grade.
We’re aiming to help schools close the gap between what students aspire to accomplish and what they actually achieve.
Students have high aspirations, and yet many are not actually reaching their goals.
While 93% of middle school students state that college is their goal, only 44% of those students actually enroll.
We see low completion rates across two- and four-year colleges.
Globally, only 1/3 of students will ever graduate college In the United States, of those that go to college, 1/3 will never graduate An in 2-year colleges, 50% of students require remediation
A major contributing factor is declining engagement as students progress through school
Many students do not see the relevance of school to their futures. They are asking, how will school help me reach my goals? If students are not engaged, there is little chance that they will be motivated to put forth their best efforts
When schools focus on student strengths and students have at least one teacher that makes them excited about the future, they are 30x more likely to be engaged in school
A one-percentage-point increase in student engagement is correlated with a 6 percentage point increase in reading achievement and an 8 percentage point increase in math achievement.
Many schools are focused on raising test scores and improving academic achievement. Research shows that that starts by helping students se how their education will help them reach their goals. Gallup has shown that when you start with strengths, you impact engagement, and ultimately impact outcomes.
This can be a challenge when student to counselor ratios are so high. This ratio is higher in many districts
It’s critical to provide resources for students and families to discover educational and career options. With this information, students can discover paths that get them excited about the future. With the right tools, counselors can be empowered to maximize their effectiveness in supporting students’ reaching their goals.
This is especially true given the New Reality of education…(next slide)
Who are they? What do they want? How can we help them along the way? What are we doing today to serve our students? What impact are we trying to make? How can we scale what works to reach more students, more effectively? How can we get insight into what’s working and what’s not so that we can be more effective as an institution?
What does the future hold for Hobsons?
Naviance enables school staff and administrators to: Provide all students with the same critical college and career information Identify students needing support (real-time reports) Access individual student data and goals; Automate routine tasks such as e-mail, surveys, and submission of college application materials; Report on progress and measure outcomes of their entire student population;
The K-12 student lifecycle has four key areas of preparation
Self-Discovery – Who Am I? SET GOALS AND TRACK PROGRESS ASSESS STRENGTHS, LEARNING STYLE AND PERSONALITY TYPE USE GALLUP STRENGTHSEXPLORER® AND OTHER ASSESSMENTS, INCLUDING THE ACHIEVEWORKS BUNDLE
Career Exploration – What Do I Want to Be? TAKE CAREER INTEREST ASSESSMENTS ALIGN COURSE SELECTION WITH CAREER INTERESTS WITH NAVIANCE COURSE PLANNER LEARN FROM EXPERTS IN THE FIELD (VIDEO ARCHIVE)
Academic Planning – How Will I Get There? DEVELOP PERSONALIZED LEARNING PLAN INCREASE COURSE RIGOR MANAGE ASSIGNMENTS
College and Career Preparation – Will I Be Successful? DEVELOP COLLEGE KNOWLEDGE TEST PREPARATION SEARCH FOR SCHOLARSHIPS SEND TRANSCRIPTS
Naviance: This is the core set of tools and functionality that all schools have access to when they purchase.
Additional Products: These are our products. Each of these is purchased at an additional cost to a school. Naviance for Districts is only sold to districts; the schools within the districts would have Naviance. Additional reports, district surveying, and management of Success Planning are among the options available within Naviance for Districts.
Naviance Marketplace: We partner with third party vendors to provide additional tools to schools to enhance the Naviance platform and provide more resources to students. These paid services are in addition to other partners that exist in Naviance (Gallup, RTN).
What are some of your top priorities?
Dormant Data: A major pain point for schools is data that is collected but not used to help students. With Naviance, data about students’ interests and aspirations can lead to a meaningful dialogue with a teacher or counselor. With Naviance Alumni Tracker, schools can correlate college enrollment outcomes with specific student groups in Naviance. For instance, schools can answer if students enrolled in AVID enroll in college at a higher rate.
Students are provided with the tools to help with academic, career, and college readiness
Now we’re working even harder to bridge the gapEvent matching has allowed us to use our place in both the higher ed and k-12 space to enhance the college planning experience.
Naviance for Elementary
Naviance allowed Union Mine High School near Sacramento to develop a comprehensive and developmental guidance program that:
Effectively met student needs for career and college planning. Provided counselors with a wealth of student information regarding student goals, aspirations, and interests (which greatly lent to more powerful individual counselor meetings with students and parents). Provided a means by which families could see what their students were exploring and planning for as related to post-secondary plans.
Like many districts across the United States, Adams 12 was faced with meeting a Colorado state mandate requiring students to create and manage an Individual Career & Academic Plan (ICAP).
But their results went far beyond just satisfying the state mandate
Since implementing Naviance in 2010, the district increased its graduation rate by 12 percent, and data collected through Naviance helped the district justify spending to restore counseling positions that had been lost due to budget cuts.
College and Career Readiness Admissions and Enrollment Student Success and Advising
Hobsons helps students identify their strengths, explore careers, create academic plans, match to best-fit educational opportunities,
and reach their education and life goals. Through our solutions, we enable thousands of educational institutions to improve college
and career planning, admissions and enrollment management, student success and advising for millions of students around the
What we do
Support for students and institutions across the education lifecycle
Advising and Student Success
Early alert, case management,
communications, online scheduling,
academic planning, and reporting.
Prospect communications, event planning,
inquiry managment, application
College and Career Readiness
College and career exploration
tools for K-12 students.
How we do it
Our Global Footprint
Bridging the Gap
Many students are not
ready for the next step
Any student with a high
school diploma is
technically eligible for
college or a career
Bridging the Gap
Achievement falls short
of those aspirations
Students and parents
have high aspirations for
college and careers
Percentage of middle
school students who aspire
to go to college
Percentage of middle
school students who
Percentage of first-time,
full-time students who
complete an associate’s
degree within 3 years
Percentage of first-time,
full-time students that
complete a bachelor’s
degree within 6 years
Source: Educational Policy Improvement Center Source: NCES
Where To Start?
The School Cliff: Students’ Engagement Drops Over Time
When schools increase
engagement by one
When schools focus on
student strengths and they
have at least one teacher
that makes them excited
about the future
level of hopeful
When students have hope
for their future, their
engagement levels rise
High School Student to
471 : 1
The average high school student spends 20 minutes or less talking about postsecondary plans with a counselor per year.
Student success is not easy
Who am I?
How will I succeed?
What do I want to be?
How will I get there?
What do I care about?
What are my talents?
How do I learn?
Who will advocate for me?
What resources will help me
reach my goals?
Which career path will I enjoy?
What education is required?
What’s my plan for success?
Where should I go after high
Educators have similar struggles
Who are our
How do we know
How are we
What could we
The Educator’s Perspective
Students & Families
Track & Measure
Provide all students with the same critical
college and career information
Identify students needing support
and track results year-over-year
Use data to determine results for
specific students and groups
College and career readiness for all
• College Planning
• Career Planning
• Success Planning
• Naviance eDocs
• Naviance Alumni Tracker
• Naviance Course Planner
• Naviance Curriculum
• Naviance Test Prep
• Career Key
• Total Reader
• Gallup Professional Development
Naviance Core Extended Modules Naviance Marketplace
A platform to meet
Drop Out Rates
Application documents submitted via eDocs
“Naviance has given our counselors less reactive
work and replaced it with a much more positive,
powerful, and data-driven outcomes-based
expenditure of time.”
-Chuck Palmer, Assistant Principal
Union Mine High School
Union Mine High School improved their four-year
college-going rate from 26% to 43%.
Adams 12 Five Star Schools in Colorado improved
their graduation rate by 12 percentage points in 4
years, from 62% to 74%
Improve Graduation Rates
“I’m able to have conversations on career planning
that weren’t able to happen five years ago. With
Naviance, kids are expanding their world.”
-Tony Romano, Counselor
Adams 12 Five Star Schools