The document discusses how to appeal to a target audience through a film's uses and gratifications, values, and title sequence. It provides examples of how The Fast and the Furious and Death Race offer information, personal identity, social interaction, and pure entertainment gratifications. It then analyzes how the proposed film RPM would satisfy curiosity about street racing, allow people to identify with the independent female lead, provide insight into gender stereotypes, and provide diversion. The summary describes how the title sequence would appeal to car enthusiasts through shots of vehicles and show the female lead's assertiveness through a close-up of her foot on the pedal.

1. Evaluative Commentary: Part 4
What uses/gratifications are offered by the texts your
target audience enjoy?
How is your film concept and plot offering these
uses/gratifications?
How does your film concept and plot target the
values/beliefs of your audience?
Focus on title sequence: how does this appeal to the
target audience? Link to textual detail.
By Simran Kumar

2. • Information: Satisfying curiosity and general interest
• Text which offers this: The Fast and The Furious (2001)
• Explanation: Young people crave adrenaline and are curious about
racing
• Personal Identity: Aspiring to be like a valued other
• Text which offers this: The Fast and The Furious (2001)
• Explanation: Aspire to be a professional driver like Dominic as it looks
cool and teenagers may aspire to be masculine and ‘macho’
• Integration and Social Interaction: Gaining insight into circumstances
of others; social empathy
• Text which offers this: Death Race (2008)
• Explanation: Wealthy people can gain an insight into how the male
protagonist struggles to earn a living in the economy.
• Pure Entertainment: Escaping, or being diverted, from real world
problems
• Text which offers this: The Fast and The Furious
• Explanation: Illegal street racing isn’t a big world issue and allows some
form of escapism from worldwide problems

3.  Information: RPM satisfies curiosity/general interest as it
shows a young adult audience what it is like driving and
the thrill of illegal street car racing.
 Personal Identity: Teenage girls may aspire to be
independent and assertive like Zara as well as being a good
driver that earns respect rather than criticism from male
counterparts
 Integration and Social Interaction: Males can gain an
insight into the downside of being a female i.e. belittled
by males and stereotyped for being bad drivers.
 Pure Entertainment: Illegal racing isn’t a very well known
topic and is a small scale issue which can be diverted from
worldwide problems.

4.  close up of Zara’s boot as she presses it onto the
pedal.
 This shows that she is a young female (as the
boot expresses her femininity)but she is also
independent and can drive also which appeals to
young women who feel inferior to male drivers.
 Close up/Medium shots of cars in starting of
sequence/
 This targets car enthusiasts as they immediately
realise this film would be about cars.