3D Visual Pun Sculpture

1.
FOUNDATION IN DESIGN
FOUNDATION IN DESIGN
Creative Thinking Skills | DST30205
ASSIGNMENT 02 BRIEF AUGUST 2018
Version 1
Prepared by CHARLES NAIDU

2. The Design School @ Taylor’s
1 DST30205 Creative Thinking Skills Assignment Brief V1
Continuous Assessment: ASSIGNMENT 2 (10%) + IDJ (5%)
Assignment/Project Title
3D Visual Pun Sculpture
Duration of Assignment
2 Weeks
Deadline
Week 7: 10
th
October 2018
Descriptions and Requirements
Submission
1. A 3D Visual Pun Sculpture
2. Ideation development and process in the IDJ and e-­portfolio
Objectives
1. To train students in the ideation process using the concept of deductive reasoning and
questioning.
2. To explore various idea presentation techniques and application of mediums
3. To introduce the importance of recording and evaluating ideas using the Idea Journal,
incorporating attempts to use different mediums and ‘sketch-­noting’.
Assessment criteria
Criteria for Idea Journal Input (IDJ) Marks allocation
Fluency: the ability to generate quantities of ideas
Flexibility: the ability to create different categories of ideas,
and to perceive an idea from different points of view
5%
Criteria for Assignment 2 (Group) Marks allocation
Originality: the ability to generate new, different, and unique
ideas that others are not likely to generate
Elaboration: the ability to expand on an idea by
embellishing it with details or the ability to create an intricate
plan
10%
The Assignment marking rubric sheet can also be downloaded from the module site.

3. The Design School @ Taylor’s
2 DST30205 Creative Thinking Skills Assignment Brief V1
Sample marking rubric sheet

4. The Design School @ Taylor’s
3 DST30205 Creative Thinking Skills Assignment Brief V1
Assignment 02 Brief
(uploaded to FB group & TIMES – livestream tutorial available as confirmed by
facilitator)

5. The Design School @ Taylor’s
4 DST30205 Creative Thinking Skills Assignment Brief V1
3D Visual Pun Sculpture
The Brief
Frans Johansson, author of the Medici Effect, discovered revelationary new thought and
evidences about how everything is interrelated and connected. Everything around us regardless of
its nature of design can teach us a great deal of truth. The world is getting smaller and more
connected with infinite number of combinations of disciplines.
Frans calls it intersections, where every different discipline is complimentary and the dynamics of
collaborations and interdisciplinary approaches are fast becoming the trend and opening new
opportunities and revealing untold number new and fresh ideas!
Therefore, it is important to see combinations and not only that it is important to revisit play,
exploring humour, making strong statements and realising them into 3D form!
Task: Create a larger than life sculpture by translating playful words into 3D Visual
Puns.
Materials: Paper Mache, wire, cardboard, crushed paper, masking tape, newspaper, acrylic
paint, brushes or any relevant reusable and recyclable materials.
Technical Requirements:
• Minimum is larger than life size and no smaller than 10” x 10” x 10” in any direction.
• Maximum size is questionable. Discuss with the Lecturer.
• Added material – Add something interesting to your piece to make it stand out! manner.
Your final product may be:
-­Humorous
-­Allegorical (a symbolic representation, a pictorial device in which objects stand
for abstract ideas, principles, or forces, so that the literal sense has or suggests a
parallel, deeper meaning)
-­Metaphorical (one thing conceived as representing another;; a symbol, a figure of

6. The Design School @ Taylor’s
5 DST30205 Creative Thinking Skills Assignment Brief V1
speech in which a word or phrase that ordinarily designates one thing is used to
designate another.
-­A visual oxymoron (a pictorial contradiction-­a lead balloon, clear as mud)
-­self-­contradictory
-­A parody (artistic work that imitates the style of an author or a work for comic effect
or intentional mockery)
Group Task:
1. Select team members for your team/group and group representative/
2. Name your group and record group members at the google form link
Requirements:
1. Apply Ideation Strategy acquired from workshops/lectures!
It is important that you note down strategies you have discovered in the workshops and
tutorials and literally apply these strategies in the assignment. Use the ‘Apply,
Investigate, Re-­apply then finish’ approach to your assignment.
2. Recording of Ideation Process
Evidence of processes done at no.1 above, MUST begin in the Idea journal (IDJ) by your
attempts to visualize and brainstorm ideas. These evidences can be diagram form,
sketches and clear scribbles or collages. Use any number of pages you like. Indicate date
and time for all idea entries or processes. Scan these ideation pages and upload them as
your post for assignment 02 in your e-­portfolio. It must be evident that your post is already
online upon submission of your final work. Remember to add short write ups of your posts.
3. Submission of final work
Submission of your final work must be a presentation of your physical sculptures. These
must be brought to class session on submission day and displayed. You MUST take good
snapshots of your sculptures for upload into your e-­portfolio as your final post for
assignment 02 accompanied by short write ups.
4. Development
Do not discard your work! Upon receiving feedback from your assignment 02 submission,
you could still improve your work till the day of the exhibition.
Finally, Let it engage, entertain, intrigue or perhaps shock! YOU DECIDE! Refer to sample
marking rubric to get a clear understanding of the marking.